Webinar successful product management from india with global insights with director of product management sap
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  • 1. INSTITUTE OF PRODUCT LEADERSHIP Successful Product Management from India with Global Insights
  • 2. Introduction • 20+ years experience with mix of Business roles (Arvind, Pepsi, Ford) and later product management • Product management at Ramco Systems (4yrs), Hyperion (thru Symphony Services - 3yrs), SAP(6+ yrs) – Global roles from India • Product management experience - drawing board to release to early customer adoption to large scale GTM • Education : Chartered Accountant cum Cost Accountant • SAP Labs, Bangalore, India
  • 3. Top 10 on Successful PM •Build key customer circles •Stay close to Sales •Specialist circles •Social media network •Peer to peer networking #1 : Network to thrive
  • 4. Top 10 on Successful PM •Speaking in events (1:n) •Speaking with customers/prospects (1x 1) •Talk technical or functional •Communicate to executives #2 : Communicate to succeed..
  • 5. Top 10 on Successful PM • Remember you are the Specialist… • Level 1 across company portfolio and strategy, • level 2 across your product portfolio and functional, • level 3 in your product and best practices • Functional & Technical expertise (usually in India we are perceived more technical) • Your customer exposure levels will only be more when you are a specialist #3 : Specialize
  • 6. Top 10 on Successful PM • You can know as much as your counterparts anywhere…Analyst Reports, websites, interacting with sales/presales • Win stories, loss analysis participation • Contribute to differentiators. Both feature/function as well as more strategic…comparison charts, different ones for field and development #4 : Know your competitors
  • 7. Top 10 on Successful PM • Understand Developed and Emerging market dynamics • Understand Nuances of each market e.g. US: Keep it simple and bit high level, Europe : Get to the details • Style of business functioning e.g. Result oriented, Process oriented, Complexity #5: Know your markets
  • 8. Top 10 on Successful PM • Talk like a customer to developer • Be face of development to sales , demonstrating in front of customers – find opportunities to meet them • Build data points to back up every discussion • Build credibility across internal/external stakeholders • Talk use cases/real life examples/personas… #6: Negotiate….
  • 9. Top 10 on Successful PM • Remember its not enough if you have great idea, you need to convince senior management • Be prepared for a 15mins, 30 mins…meetings with ideas & how it can be monetized • Leverage every opportunity: • Investment in new areas • Convincing to continue investment • Strategic acquisitions for fast time to market • Managing different point of views #7: Senior Management Buy In
  • 10. Top 10 on Successful PM • Find all avenues to share your knowledge on product, best practices and the “whys?” more than what? Or how? • Blog, tweet, build content, do trainings, challenge yourself against real life examples • Drive discussions towards the way you want to position your product • Pick on customer advisory board sessions • Tell your customer success stories #8: Spread your knowledge
  • 11. Top 10 on Successful PM Inbound Outbound Strategic Development Facing Customer/Partners/ Sales Facing Management Facing Assess where you are strong and work on where u want to improve #9: Balance your time…
  • 12. Top 10 on Successful PM •Claim ownership •Have Business, Technical and User view •Compare it with market •Know your numbers #10: Mini CEOs of your products…
  • 13. Questions My Contacts: Muthu.ranganathan@sap.com Follow on twitter : @muthurangnathan Connect on Linkedin