INSTITUTE OF PRODUCT
LEADERSHIP
Successful Product Management from
India with Global Insights
Introduction
• 20+ years experience with mix of Business roles
(Arvind, Pepsi, Ford) and later product management
• Produc...
Top 10 on Successful PM
•Build key customer circles
•Stay close to Sales
•Specialist circles
•Social media network
•Peer t...
Top 10 on Successful PM
•Speaking in events (1:n)
•Speaking with customers/prospects
(1x 1)
•Talk technical or functional
...
Top 10 on Successful PM
• Remember you are the Specialist…
• Level 1 across company portfolio and
strategy,
• level 2 acro...
Top 10 on Successful PM
• You can know as much as your
counterparts anywhere…Analyst
Reports, websites, interacting with
s...
Top 10 on Successful PM
• Understand Developed and Emerging
market dynamics
• Understand Nuances of each market
e.g. US: K...
Top 10 on Successful PM
• Talk like a customer to developer
• Be face of development to sales ,
demonstrating in front of ...
Top 10 on Successful PM
• Remember its not enough if you have great
idea, you need to convince senior
management
• Be prep...
Top 10 on Successful PM
• Find all avenues to share your knowledge
on product, best practices and the
“whys?” more than wh...
Top 10 on Successful PM
Inbound
Outbound
Strategic
Development Facing
Customer/Partners/
Sales Facing
Management Facing
As...
Top 10 on Successful PM
•Claim ownership
•Have Business, Technical and User
view
•Compare it with market
•Know your number...
Questions
My Contacts:
Muthu.ranganathan@sap.com
Follow on twitter : @muthurangnathan
Connect on Linkedin
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Webinar successful product management from india with global insights with director of product management sap

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Webinar successful product management from india with global insights with director of product management sap

  1. 1. INSTITUTE OF PRODUCT LEADERSHIP Successful Product Management from India with Global Insights
  2. 2. Introduction • 20+ years experience with mix of Business roles (Arvind, Pepsi, Ford) and later product management • Product management at Ramco Systems (4yrs), Hyperion (thru Symphony Services - 3yrs), SAP(6+ yrs) – Global roles from India • Product management experience - drawing board to release to early customer adoption to large scale GTM • Education : Chartered Accountant cum Cost Accountant • SAP Labs, Bangalore, India
  3. 3. Top 10 on Successful PM •Build key customer circles •Stay close to Sales •Specialist circles •Social media network •Peer to peer networking #1 : Network to thrive
  4. 4. Top 10 on Successful PM •Speaking in events (1:n) •Speaking with customers/prospects (1x 1) •Talk technical or functional •Communicate to executives #2 : Communicate to succeed..
  5. 5. Top 10 on Successful PM • Remember you are the Specialist… • Level 1 across company portfolio and strategy, • level 2 across your product portfolio and functional, • level 3 in your product and best practices • Functional & Technical expertise (usually in India we are perceived more technical) • Your customer exposure levels will only be more when you are a specialist #3 : Specialize
  6. 6. Top 10 on Successful PM • You can know as much as your counterparts anywhere…Analyst Reports, websites, interacting with sales/presales • Win stories, loss analysis participation • Contribute to differentiators. Both feature/function as well as more strategic…comparison charts, different ones for field and development #4 : Know your competitors
  7. 7. Top 10 on Successful PM • Understand Developed and Emerging market dynamics • Understand Nuances of each market e.g. US: Keep it simple and bit high level, Europe : Get to the details • Style of business functioning e.g. Result oriented, Process oriented, Complexity #5: Know your markets
  8. 8. Top 10 on Successful PM • Talk like a customer to developer • Be face of development to sales , demonstrating in front of customers – find opportunities to meet them • Build data points to back up every discussion • Build credibility across internal/external stakeholders • Talk use cases/real life examples/personas… #6: Negotiate….
  9. 9. Top 10 on Successful PM • Remember its not enough if you have great idea, you need to convince senior management • Be prepared for a 15mins, 30 mins…meetings with ideas & how it can be monetized • Leverage every opportunity: • Investment in new areas • Convincing to continue investment • Strategic acquisitions for fast time to market • Managing different point of views #7: Senior Management Buy In
  10. 10. Top 10 on Successful PM • Find all avenues to share your knowledge on product, best practices and the “whys?” more than what? Or how? • Blog, tweet, build content, do trainings, challenge yourself against real life examples • Drive discussions towards the way you want to position your product • Pick on customer advisory board sessions • Tell your customer success stories #8: Spread your knowledge
  11. 11. Top 10 on Successful PM Inbound Outbound Strategic Development Facing Customer/Partners/ Sales Facing Management Facing Assess where you are strong and work on where u want to improve #9: Balance your time…
  12. 12. Top 10 on Successful PM •Claim ownership •Have Business, Technical and User view •Compare it with market •Know your numbers #10: Mini CEOs of your products…
  13. 13. Questions My Contacts: Muthu.ranganathan@sap.com Follow on twitter : @muthurangnathan Connect on Linkedin

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