Usability & Interface Design for HiTech Products

Product Professionals Networking Meet Hyderabad

We consult with companies and train professionals on ―productizing‖TrainingTrain and certify product professionals for accelerated career growthConsultingHelping companies launch new product lines and scale existing ones throughout the product lifecycle with predictable success.ExecutionIntegrate with client’s management team and help set2 and execute product strategy

Open Adaptive Adaptive Adaptive AdaptiveWorkshops Product “Productizing” Workshop on Workshop on Management Essentials for Agile Interface Professional Engineers Usability & DesignDuration 5 days 2 days 1 day 2 daysAudience 5+ years 5+ years Product Owners, UX Designers, experience in experience. Scrum Masters, Product Managers, product Engineers, Project Product Managers Architects, Dev/QA company Managers, Leads ArchitectsFocus Best Practices Developing a Agile User Experience for Product customer & Management, User Design, Usability Management, business context Stories creation, Audits. Interaction Marketing, around building Roadmapping, Design, Visual Business Plan, products. Acceptance Validation of New Social Media. Understand P&L, Planning Product Innovation Career Business plan, transformation. success metricsCertification AIPMM, USA Adaptive Product Adaptive Product Adaptive Product 3 Certification Professional Professional Professional

 What is Usability and 5 reasons as to why do we care about it? 5 observations on Usability that might not be obvious 5 Phases for the Usability Design Q&A/Discussion

 Theextent to which a product can be used by specific users to achieve specified goals with • Effectiveness • efficiency and • satisfaction in a specified context of useISO 9241-11 1998 definition

Reduced CostDelight means more DollarsSustainable DifferentiationBuilds Higher Brand EquityIncrease user productivity and efficiency

 20,000 downloads of ProtectionPilot over a 10-week time span generated only 170 calls to McAfees support lines—approx. one-tenth the expected volume. Third of those support calls were actually pre-sales questions 7

 Blockbuster product that changed fortune of the company User Experience design was the cutting- edge Thinnest clam shell phone that became huge hit when it was launched in 2003 8

60% increase in overall product revenues 3x increase in market share from developed countries9

Unusability sometimes stands out StructurallyCorrect doesn’t mean functionally usable

Accepting a mental model BreakingMental Models is hard but done rightly it produces DELIGHT!

Adapting from featurism to delight Functions in a Microwave appliance • 5 Way cooking( M+G+C+MG+MC) • 8 Auto Cook • 4 Auto Defrost • 3 Auto Roast • 5 power level Control • Clock function • Child lock function • Ferment function

Hint: They are all Apple products

Understand your Personas Personas are fictitious yet representation of your market segment Buyer vs User Persona Study of • Needs - What people need to make their life easier • Desires - What they want (does not equate to what they need) • Abilities - What they can understand and do • Methods - How they do things now

ATMs as a money depositor! NCR ATM • Study done for low-literacy, low-income group – small traders & professionals • Friendlier than the cashier • Cash deposit system rather cash withdrawal system

Simple vs Powerful Usability is in context of the Persona What is more usable – simple or powerful?

Get the Mental Model right

Good Read: Diffusion of Innovation by Everett Rogers

Weaving Usability Design into the Product Development Process  Non-conformities are costliest in a development cycle  Visual mockups vs. textual specifications     $2x $20x $50x $100x $500xConcept Planning Development Verification Launch Sustaining

Market led Innovation Technology Innovation Customer requirements Ideal ArchitecturesBusiness propositions, ROI’s Performance, EfficiencyProduct Management Product Engineering User Research User-Centered Design Design Evaluation Product Design

A Method to this MadnessIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling

A Method to this MadnessIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling Wireframe Mockups Click Through Demos Prototypes Tools: Balsamiq, Excel, Axure, Powerpoint 

A Method to this MadnessIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling • IA = Chaos  Order • Logical Grouping • Structure, Hierarchies • Feature Exposure • Object based, Task Based, User Based

Chaos  OrganizationIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling Delta airlines Book a Trip CheckIn Flight Status My Trips

Chaos  OrganizationIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling Structure might not scale as inventories grow

A Method to this MadnessIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling • Navigation • Viewing Patterns • Gestalt Laws of Human visual perception • Proximity • Similarity • Symmetry • Continuity • Closure

A Method to this MadnessIdeation Market Visual Information Design Design Problems Validation Architecture Layout Styling Colors Fonts – Mordern Casual Official Typography Graphics, Icons

UX as Innovation Redefine product concepts based UX as Process on user insights Design as a methodUX as styling integrated earlyDefine the visual into theelements that developmentdetermine look processof theapplication Business Value

Whats your favorite myth? User Centered Design (UCD) is all about painting pretty icons & Usability is colorful images not Features are moreSimply talk to measurable Usability is important thanthe users common sense, usability my QA improvements Usability is engineers can User-centered just visual take care of this. design process design of is time screens consuming

pinkesh@adaptivemarketing.inLinkedIn Group ―Adaptive Marketing‖

 Design of Everyday Things – Donald Norman Don’t make me Think Inspired – Marty C.

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Usability & Interface Design for HiTech Products

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