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Jeevan JonasProduct InterfaceDesign, Usability &Visual Validation15 October, 2011
How little known Indianentrepreneurs are makingmillions by designingglobally hit appsEconomic Times   26 June, 2011
Developers agreethat design is anIndian app weaknessEconomic Times   26 June, 2011
"Most Indian companies dont want toinnovate. Give them the idea, they makethe product. en American and Europeancompanies ...
"e presentation must be world class. eAmericans build user-friendly interfaces.e French make beautiful apps. If Indiand...
Technology              Design             Business
Technology              Design                         in India             Business
DesignBusiness
Technology   Design
german for engineeringontwerpe              and design  Design + Engineering
“Design drivestechnology not theother way around”            Johnathan Ive
What is the role ofdesign in productising     innovation?
Interaction Designers strive to createmeaningful relationships between peopleand the products and services that they useIx...
Designers humanise a product    ey make technology    accessible to humans
What is good design
Durability        Utility        BeautyRobust            Functional     Aestheticlong-lasting      Usefulness     Uplift t...
Why design matters   Reduce Development Cost     Improved efficiency     Reduce support costs    Differentiate a product
$300,000,000 button
EmailPassword   Forgot Password?    Login         Register
Email      Password              Forgot Password?               Login                        Continue        You do not ne...
Sales up by 45% $15 million in first month        $300 million in a yearCredit: Jared Spool   http://www.uie.com/articles/...
Visual ValidationI’ve a killer idea, how do I   ensure it works well?
Visual ValidationHow can I present it well to my stakeholders and get buy-in?
Evaluation  Our product isn’t doing well,I’m not sure what went wrong?
Visualising an Idea
Interaction DesignThe Process
Research   People & Product
Modeling   Storyboards
Modeling   Wireframes
Interactive Mockups    Evaluation & Testing
focus groups vs usability testing
Design ProcessResearch         Modeling                  Specs                                    Test Personas           ...
Conclusion
Design Matters
Good Design = Good Business
Email   jeevan@studiofra.com
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  1. 1. Start
  2. 2. Jeevan JonasProduct InterfaceDesign, Usability &Visual Validation15 October, 2011
  3. 3. How little known Indianentrepreneurs are makingmillions by designingglobally hit appsEconomic Times 26 June, 2011
  4. 4. Developers agreethat design is anIndian app weaknessEconomic Times 26 June, 2011
  5. 5. "Most Indian companies dont want toinnovate. Give them the idea, they makethe product. en American and Europeancompanies make millions from the app. Wecan be more than the technical back-end ofdevelopers abroad. We can make our ownsuccessful apps."Vishal Gondal, Indiagames Economic Times
  6. 6. "e presentation must be world class. eAmericans build user-friendly interfaces.e French make beautiful apps. If Indiandevelopers can also learn the art, moreglobal hits will come from here"Mathers, Nokia
  7. 7. Technology Design Business
  8. 8. Technology Design in India Business
  9. 9. DesignBusiness
  10. 10. Technology Design
  11. 11. german for engineeringontwerpe and design Design + Engineering
  12. 12. “Design drivestechnology not theother way around” Johnathan Ive
  13. 13. What is the role ofdesign in productising innovation?
  14. 14. Interaction Designers strive to createmeaningful relationships between peopleand the products and services that they useIxDA.org
  15. 15. Designers humanise a product ey make technology accessible to humans
  16. 16. What is good design
  17. 17. Durability Utility BeautyRobust Functional Aestheticlong-lasting Usefulness Uplift the spirits Vitruvius, 3 BC
  18. 18. Why design matters Reduce Development Cost Improved efficiency Reduce support costs Differentiate a product
  19. 19. $300,000,000 button
  20. 20. EmailPassword Forgot Password? Login Register
  21. 21. Email Password Forgot Password? Login Continue You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button
  22. 22. Sales up by 45% $15 million in first month $300 million in a yearCredit: Jared Spool http://www.uie.com/articles/three_hund_million_button
  23. 23. Visual ValidationI’ve a killer idea, how do I ensure it works well?
  24. 24. Visual ValidationHow can I present it well to my stakeholders and get buy-in?
  25. 25. Evaluation Our product isn’t doing well,I’m not sure what went wrong?
  26. 26. Visualising an Idea
  27. 27. Interaction DesignThe Process
  28. 28. Research People & Product
  29. 29. Modeling Storyboards
  30. 30. Modeling Wireframes
  31. 31. Interactive Mockups Evaluation & Testing
  32. 32. focus groups vs usability testing
  33. 33. Design ProcessResearch Modeling Specs Test Personas Wireframes Hi-FiStoryboards Paper prototypes prototypes
  34. 34. Conclusion
  35. 35. Design Matters
  36. 36. Good Design = Good Business
  37. 37. Email jeevan@studiofra.com
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