Product Manager - Good to Great

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Adaptive Marketing's CEO presented at the PM conclave hosted by IIM Bangalore on the topic of "How Product Managers can go from Good to Great". Ten practical tips that every Product Manager should employ as they become efficient in what they do.

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Product Manager - Good to Great

  1. 1. PRODUCT MANAGEMENT :: GOOD TO GREAT Pinkesh Shah, CISSP CEO Adaptive Marketing 1
  2. 2. 10. Hear, Listen, Interpret, Productize “If we had asked the public what they wanted, they would have said faster horses.” – Henry Ford2
  3. 3. 9. Discovery &Validation Its not only important to find market problems but also confirm them through rigorous market analysis and strategic planning that it will actually make money!3
  4. 4. 8. Messenger of the Market  In the absence of market facts, he who owns the compiler wins!4
  5. 5. 7. Customer vs. Market Research Oligopsony ah-lug- GAHP-suh-nee - A market situation in which few buyers exerts a disproportionate influence.5
  6. 6. 6. Sales :: Enablement vs Execution  Own the positioning but don’t position yourself as sales  Orchestrator vs player6
  7. 7. 5. Adapt from busy to productive  There’s difference between being busy and being productive.. -Kristen Lippincott, National Maritime Museum, Greenwhich, England  Learn to say NO7
  8. 8. 4. Prioritize and Adapt!  If everything is deemed important, nothing is important  Adding is easy, adapting is hard! Engineering view of PM’s product requirements8
  9. 9. 3. Be the Quality champion  Championing usability is no longer “extra credit”  A strong brand is not a substitute for quality but an enhancement to it9
  10. 10. 2. Keep your cool  Turn “kitchen sink” into power axle  Learn and navigate your organization, peers, stake holders  Manage everyone even when on one reports into you!10
  11. 11. 1. Act Execute like a CEO  Balance of Passion, Persuasion & Positivity  Practice being a product CEO before you become a company CEO (highly likely!)11
  12. 12. Thank you! My Coordinates www.adaptivemarketing.in pshah@adaptivemarketing.in Costa Coffee, Koramangala, Bangalore12

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