Are We Equipped to Market Our
Product Online?
A Possible Approach!
Webinar, Nov 27, 2013

www.gutsgo.com

©

GutsGo eMarke...
Who Am I?

www.gutsgo.com

©

GutsGo eMarketing

2
www.gutsgo.com

3

©

GutsGo eMarketing

3
Prof RatanKK
Entrepreneur
Surviving By The Day
Being at it!

www.gutsgo.com

4

©

GutsGo eMarketing

4
Prof RatanKK
Entrepreneur
Surviving By The Day
Being at it!

• Leads GutsGo's Marketing & Operations.
• Lead eMarketing Tr...
Who Am I?
I’m A Product Manager!
Driving Customer Acquisition > Engagement >
Relationship
Every Day!
www.gutsgo.com

©

Gu...
www.gutsgo.com

©

GutsGo eMarketing

7
eMarketing Technology Landscape

www.gutsgo.com

©

GutsGo eMarketing

8
Developing an
Online Marketing Strategy
Are We Equipped to Market Our
Product Online?
A Possible Approach!

©

GutsGo eMar...
What is your eMarketing Plan?

©

GutsGo eMarketing

10
Request For Information
The Starting Point
Get this RIGHT, you’ll GO Places

©

GutsGo eMarketing

11
An RFI Takes Care of…
• What is your Business Offering as an Elevator Pitch?
• What is your Product Positioning?
• What is...
Process of Developing eMarketing Plan

RFI

Strategy

Tactic
Specific Plan

TAO for
each Tactic

©

GutsGo eMarketing

13
Social Media Marketing Module
Execution Plan

©

GutsGo eMarketing

14
15

©

GutsGo eMarketing

15
Module – SMM Execution Plan
• Set of goals for an SMM Campaign
• SMM Goals – Audience | Influence | Engagement
| Actions |...
Module – SMM Execution Plan
• ‘Listening Plan’ for conversations
• Listening for each goal
• Tracking what you listened
• ...
Module – SMM Execution Plan
• Executing the ‘engagement’ (Outreach)
• How will you ‘Connect’?
• How will you get into the ...
Module – SMM Execution Plan
• Measure, Analyze and Optimize Plan
• Quantification of SMM Goals – Audience |
Influence | En...
Module – SMM Execution Plan
• SMM Campaign Review Plan
• Report formats / dash boards that you will use to
measure and opt...
Track & Analyse

©

GutsGo eMarketing

21
Track & Analyse

©

GutsGo eMarketing

22
Track & Analyse

©

GutsGo eMarketing

23
Track & Analyse

©

GutsGo eMarketing

24
Track & Analyse

©

GutsGo eMarketing

25
Optimization For Social Media Mrktg

RFI

Strategy

Tactic
Specific Plan

TAO for
each Tactic

©

GutsGo eMarketing

26
Optimization For Social Media Mrktg
RFI
SMM

©

GutsGo eMarketing

27
Optimization Across Online Marketing
RFI

SEO

Paid
Search

Web
Site

eMail

Mobile

Display

©

SMM

Offline

GutsGo eMar...
GutsGo eMarketing
Let’s Learn & Do It Better!
Let’s Be At It!

www.gutsgo.com

©

GutsGo eMarketing

29
Q&A
Ask Them At
@ratankk on Twitter
Thanks For Your Encouragement!

©

GutsGo eMarketing

30
Upcoming SlideShare
Loading in …5
×

Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!

904
-1

Published on

Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be about "Are We Equipped to Market Our Product Online? - A Possible Approach! "

Most of us believe that Online is exploding.
Most of us, marketers, believe that Online is the only way to market our products.
Are we equipped enough to LEVERAGE online channel for our PRODUCT marketing & its objectives?
Please come over to the Webinar and find some possible approaches.
Welcome!
Speaker
RatanKK is an experienced eMarketer on a mission to deploy cutting edge eMarketing Solutions. Executions of these tactics help Clients to acquire paying customers & to increase their Revenues & Cash flows.

In this endeavour, through his company GutsGo eMarketing, he conducts training programs and workshops in the core areas of eMarketing viz., SEO, PPC, Social Media, Web Analytics, eMail. In the last 3 years, he has trained more than 850 marketing professionals. He has conducted workshops at DuPont (Integrated eMarketing – SEO, PPC, SMM), GlaxoSmithKline (SMM), AOL (Integrated eMarketing - Banner Advertising & Web Analytics). He is a Visiting Professor for eMarketing Elective at Indian Institute of Management, Ahmedabad.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
904
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!

  1. 1. Are We Equipped to Market Our Product Online? A Possible Approach! Webinar, Nov 27, 2013 www.gutsgo.com © GutsGo eMarketing 1
  2. 2. Who Am I? www.gutsgo.com © GutsGo eMarketing 2
  3. 3. www.gutsgo.com 3 © GutsGo eMarketing 3
  4. 4. Prof RatanKK Entrepreneur Surviving By The Day Being at it! www.gutsgo.com 4 © GutsGo eMarketing 4
  5. 5. Prof RatanKK Entrepreneur Surviving By The Day Being at it! • Leads GutsGo's Marketing & Operations. • Lead eMarketing Trainer (Trained 1500+) • IAMAI • NIIT Limited • eConsultancy, UK • eMarketing Visiting Professor • IIM, Ahmedabad, 2011, 2012, 2013 • IIM, Udaipur 2013 • Great Lakes, Chennai 2010, 2011 • Seasoned Mentor For Entrepreneurship • ET’s Power Of Ideas 2010 & 2012 • Mentor Edge, CIIE, IIMA Since 2000 • GutsGo Ventures since 2009 • Jury Member • Yahoo! Big Idea Chair Awards 2012 • Yale & Great Lakes Research 2012 www.gutsgo.com 5 © GutsGo eMarketing 5
  6. 6. Who Am I? I’m A Product Manager! Driving Customer Acquisition > Engagement > Relationship Every Day! www.gutsgo.com © GutsGo eMarketing 6
  7. 7. www.gutsgo.com © GutsGo eMarketing 7
  8. 8. eMarketing Technology Landscape www.gutsgo.com © GutsGo eMarketing 8
  9. 9. Developing an Online Marketing Strategy Are We Equipped to Market Our Product Online? A Possible Approach! © GutsGo eMarketing 9
  10. 10. What is your eMarketing Plan? © GutsGo eMarketing 10
  11. 11. Request For Information The Starting Point Get this RIGHT, you’ll GO Places © GutsGo eMarketing 11
  12. 12. An RFI Takes Care of… • What is your Business Offering as an Elevator Pitch? • What is your Product Positioning? • What is your Competitions Product and their Positioning? • Who is your CUSTOMER? • What is your Customer Engagement? • What is your eMarketing Plan? • What are the Key Performing Indicators per Campaign? • What are the resources for this eMarketing Plan? • Who is Accountable for Performance? • Who is responsible for Execution? © GutsGo eMarketing 12
  13. 13. Process of Developing eMarketing Plan RFI Strategy Tactic Specific Plan TAO for each Tactic © GutsGo eMarketing 13
  14. 14. Social Media Marketing Module Execution Plan © GutsGo eMarketing 14
  15. 15. 15 © GutsGo eMarketing 15
  16. 16. Module – SMM Execution Plan • Set of goals for an SMM Campaign • SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Keywords for SMM • Short listed KWs • Identification of SMM Channels, with an integration planned • For Listening / Online Intelligence • For Out Reaching / Engaging © GutsGo eMarketing 16
  17. 17. Module – SMM Execution Plan • ‘Listening Plan’ for conversations • Listening for each goal • Tracking what you listened • Indentify a right conversation opportunity • ‘Preparation’ for Engagement • Creation of experiences/web properties, to let others talk about Brand • Script to initiate and to sustain conversations • Plan to get them to talk more about the experience & the brand in their social web © GutsGo eMarketing 17
  18. 18. Module – SMM Execution Plan • Executing the ‘engagement’ (Outreach) • How will you ‘Connect’? • How will you get into the ‘Conversation”? • How will you identify the ‘intent’ behind a conversation? • How will you get conversations to your experiences / web properties? • How will you drive traffic to experiences / web properties • How do you use traffic through media buying to web properties? • How do you integrate different properties / platforms? © GutsGo eMarketing 18
  19. 19. Module – SMM Execution Plan • Measure, Analyze and Optimize Plan • Quantification of SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Defining Key Performance Indicators (KPI) to achieve each of our SMM goal • Success scenarios for these KPIs for a goal? • Measure and analyze these KPIs • Optimize KPIs for achieving the SMM Goals? © GutsGo eMarketing 19
  20. 20. Module – SMM Execution Plan • SMM Campaign Review Plan • Report formats / dash boards that you will use to measure and optimize Campaign • Taking inputs from client regularly • Review the campaign execution and performance with the clients • Connection of KPIs and the Goals are connected in review of the campaign © GutsGo eMarketing 20
  21. 21. Track & Analyse © GutsGo eMarketing 21
  22. 22. Track & Analyse © GutsGo eMarketing 22
  23. 23. Track & Analyse © GutsGo eMarketing 23
  24. 24. Track & Analyse © GutsGo eMarketing 24
  25. 25. Track & Analyse © GutsGo eMarketing 25
  26. 26. Optimization For Social Media Mrktg RFI Strategy Tactic Specific Plan TAO for each Tactic © GutsGo eMarketing 26
  27. 27. Optimization For Social Media Mrktg RFI SMM © GutsGo eMarketing 27
  28. 28. Optimization Across Online Marketing RFI SEO Paid Search Web Site eMail Mobile Display © SMM Offline GutsGo eMarketing 28
  29. 29. GutsGo eMarketing Let’s Learn & Do It Better! Let’s Be At It! www.gutsgo.com © GutsGo eMarketing 29
  30. 30. Q&A Ask Them At @ratankk on Twitter Thanks For Your Encouragement! © GutsGo eMarketing 30
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×