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 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
 Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!
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Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!

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Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be …

Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be about "Are We Equipped to Market Our Product Online? - A Possible Approach! "

Most of us believe that Online is exploding.
Most of us, marketers, believe that Online is the only way to market our products.
Are we equipped enough to LEVERAGE online channel for our PRODUCT marketing & its objectives?
Please come over to the Webinar and find some possible approaches.
Welcome!
Speaker
RatanKK is an experienced eMarketer on a mission to deploy cutting edge eMarketing Solutions. Executions of these tactics help Clients to acquire paying customers & to increase their Revenues & Cash flows.

In this endeavour, through his company GutsGo eMarketing, he conducts training programs and workshops in the core areas of eMarketing viz., SEO, PPC, Social Media, Web Analytics, eMail. In the last 3 years, he has trained more than 850 marketing professionals. He has conducted workshops at DuPont (Integrated eMarketing – SEO, PPC, SMM), GlaxoSmithKline (SMM), AOL (Integrated eMarketing - Banner Advertising & Web Analytics). He is a Visiting Professor for eMarketing Elective at Indian Institute of Management, Ahmedabad.

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  • 1. Are We Equipped to Market Our Product Online? A Possible Approach! Webinar, Nov 27, 2013 www.gutsgo.com © GutsGo eMarketing 1
  • 2. Who Am I? www.gutsgo.com © GutsGo eMarketing 2
  • 3. www.gutsgo.com 3 © GutsGo eMarketing 3
  • 4. Prof RatanKK Entrepreneur Surviving By The Day Being at it! www.gutsgo.com 4 © GutsGo eMarketing 4
  • 5. Prof RatanKK Entrepreneur Surviving By The Day Being at it! • Leads GutsGo's Marketing & Operations. • Lead eMarketing Trainer (Trained 1500+) • IAMAI • NIIT Limited • eConsultancy, UK • eMarketing Visiting Professor • IIM, Ahmedabad, 2011, 2012, 2013 • IIM, Udaipur 2013 • Great Lakes, Chennai 2010, 2011 • Seasoned Mentor For Entrepreneurship • ET’s Power Of Ideas 2010 & 2012 • Mentor Edge, CIIE, IIMA Since 2000 • GutsGo Ventures since 2009 • Jury Member • Yahoo! Big Idea Chair Awards 2012 • Yale & Great Lakes Research 2012 www.gutsgo.com 5 © GutsGo eMarketing 5
  • 6. Who Am I? I’m A Product Manager! Driving Customer Acquisition > Engagement > Relationship Every Day! www.gutsgo.com © GutsGo eMarketing 6
  • 7. www.gutsgo.com © GutsGo eMarketing 7
  • 8. eMarketing Technology Landscape www.gutsgo.com © GutsGo eMarketing 8
  • 9. Developing an Online Marketing Strategy Are We Equipped to Market Our Product Online? A Possible Approach! © GutsGo eMarketing 9
  • 10. What is your eMarketing Plan? © GutsGo eMarketing 10
  • 11. Request For Information The Starting Point Get this RIGHT, you’ll GO Places © GutsGo eMarketing 11
  • 12. An RFI Takes Care of… • What is your Business Offering as an Elevator Pitch? • What is your Product Positioning? • What is your Competitions Product and their Positioning? • Who is your CUSTOMER? • What is your Customer Engagement? • What is your eMarketing Plan? • What are the Key Performing Indicators per Campaign? • What are the resources for this eMarketing Plan? • Who is Accountable for Performance? • Who is responsible for Execution? © GutsGo eMarketing 12
  • 13. Process of Developing eMarketing Plan RFI Strategy Tactic Specific Plan TAO for each Tactic © GutsGo eMarketing 13
  • 14. Social Media Marketing Module Execution Plan © GutsGo eMarketing 14
  • 15. 15 © GutsGo eMarketing 15
  • 16. Module – SMM Execution Plan • Set of goals for an SMM Campaign • SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Keywords for SMM • Short listed KWs • Identification of SMM Channels, with an integration planned • For Listening / Online Intelligence • For Out Reaching / Engaging © GutsGo eMarketing 16
  • 17. Module – SMM Execution Plan • ‘Listening Plan’ for conversations • Listening for each goal • Tracking what you listened • Indentify a right conversation opportunity • ‘Preparation’ for Engagement • Creation of experiences/web properties, to let others talk about Brand • Script to initiate and to sustain conversations • Plan to get them to talk more about the experience & the brand in their social web © GutsGo eMarketing 17
  • 18. Module – SMM Execution Plan • Executing the ‘engagement’ (Outreach) • How will you ‘Connect’? • How will you get into the ‘Conversation”? • How will you identify the ‘intent’ behind a conversation? • How will you get conversations to your experiences / web properties? • How will you drive traffic to experiences / web properties • How do you use traffic through media buying to web properties? • How do you integrate different properties / platforms? © GutsGo eMarketing 18
  • 19. Module – SMM Execution Plan • Measure, Analyze and Optimize Plan • Quantification of SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Defining Key Performance Indicators (KPI) to achieve each of our SMM goal • Success scenarios for these KPIs for a goal? • Measure and analyze these KPIs • Optimize KPIs for achieving the SMM Goals? © GutsGo eMarketing 19
  • 20. Module – SMM Execution Plan • SMM Campaign Review Plan • Report formats / dash boards that you will use to measure and optimize Campaign • Taking inputs from client regularly • Review the campaign execution and performance with the clients • Connection of KPIs and the Goals are connected in review of the campaign © GutsGo eMarketing 20
  • 21. Track & Analyse © GutsGo eMarketing 21
  • 22. Track & Analyse © GutsGo eMarketing 22
  • 23. Track & Analyse © GutsGo eMarketing 23
  • 24. Track & Analyse © GutsGo eMarketing 24
  • 25. Track & Analyse © GutsGo eMarketing 25
  • 26. Optimization For Social Media Mrktg RFI Strategy Tactic Specific Plan TAO for each Tactic © GutsGo eMarketing 26
  • 27. Optimization For Social Media Mrktg RFI SMM © GutsGo eMarketing 27
  • 28. Optimization Across Online Marketing RFI SEO Paid Search Web Site eMail Mobile Display © SMM Offline GutsGo eMarketing 28
  • 29. GutsGo eMarketing Let’s Learn & Do It Better! Let’s Be At It! www.gutsgo.com © GutsGo eMarketing 29
  • 30. Q&A Ask Them At @ratankk on Twitter Thanks For Your Encouragement! © GutsGo eMarketing 30

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