icpm CLASS of fall 2012Welcome to THE Institute of Product Leadership
Welcome MESSAGE FROM THE INSTITUTEAs the product industry evolves in emerging markets from outsourcing to‘product creation’, organizations are looking for product leaders asopposed to just technology managers. The Institute of ProductLeadership was formed in conjunction with Executive Product IndustryCouncil (EPIC) to design and deliver a program for senior productprofessionals to accelerate their transformation from building innovationto productizing it in the global context and that of emerging markets.International certiﬁcate in Product Management & Marketing (ICPM) is anexperiential program delivered in a hybrid (on campus/off campus) modelby world class practitioners and faculty. Our past alumni has not onlybeneﬁted from an integrated approach of learning global best practicesused in the productizing process with relevant management businessconcepts like ﬁnance, operations, and strategy but ultimately its theindustry connect that allows them to continue to build and acceleratetheir career path for a life time of transformation.These leaders will work with global stakeholders to conceive, validate,build, and launch products that ultimately delight the customers.Welcome to the Institute of Product Leadership!Pinkesh ShahDirector of ProgramsInstitute of Product LeadershipKeepingmanagementeducationrelevantfor productprofessionals
IN 16 INTENSE WEEKSYOU BECOME A PRODUCT LEADERMultiple avenues for learningWith the sole focus to assist working professionalstransition and accelerate from technical andfunctional roles to business leadership roles, ICPMis worlds ﬁrst PG certiﬁcation Program in ProductManagement & Marketing. It is a programdesigned and delivered by senior practitioners forpractitioners and accredited by AIPMM, USA(www.aipmm.com)The integrated curriculum is delivered bybest-in-class global practitioners and faculty.ICPM’s experiential learning will be madeactionable through real-world projects, Harvardcase study-led discussions, and interaction withindustry executives.16 weeks at IPL2013MAY JUNE JULY AUGUSTImmersion+Online SessionOnline Session Online SessionOnline Session+Immersion+GraduationPROGRAM INSIGHT- Immersion - Online Session
COMPANIES ON CAMPUSAccel Partners VCAngel Prime VCCiscoeBayHoopos.comInformaticaInfosysFlipkartRedbus.inSchneider ElectricGrowing startups, MNC R&D Centers, VentureCapital Firms, IT Services Products & Platformgroups - are all looking for business leaders whocan help with their “productizing” initiatives. Weinvite all of you to get more involved with theinstitute as an employer, mentor or a speaker!Some inﬂuential speakers who have visited theIPL over the years are as followsSanjeev Kumar, MD/Head InformaticaRamKumar Narayanan, Head R&D, EbaySharad Sharma, CEO Brand SigmaAmit Phandis, VP Engineering, CiscoSarit Arora, UX Lead, YahooDharmendra Singh, CCM, Schneider ElectricShekhar Kirani, Partner, Accel PartnersViveck Kumar, Sr. Product Manager,Amazon.comAlok Goel, Chief Product Ofﬁcer, Red BusSaran Chatterjee, VP - Products, FlipkartDhimanth Parekh, Head of ProductManagement, Hoopos.comRamkumar Narayanan, R&D Head, eBayINDUSTRY CONNECTWork, Interact, Engage through live projects with seniorexecutives of the Product Industry Council
RISHIKESHA T KRISHNANProfessor of CorporateStrategy, IIM-BProduct Management & Marketing,Associations: McAfee, MagikCarpet, USDirector of ProgramsAssociations: IBM, Mcafee, NetIQRAHUL ABHYANKAR PINKESH SHAHDAVID FRADINPrincipalAssociations: Apple Computer , H.P, USBOB WRIGHTPartnerFirebrick Consulting, USADRIAN LANDEREnterprise Agile TransformationAssociations: Oracle CSC, Hong KongFACULTY“Going beyond functional experts our goal is to help create productleaders at the core through a series of assessments & introspectionsaround leadership values”
VINAYPresidentCatalign Innovation ConsultingAssociations; Motorola , SaskenLeadership & Executive CoachAssociations: ITC, MotorolaVISHY RAVI KAUSHIKDirector of MarketingGE HealthcareAssociations: Forbes MarshallKAPIL NAKRADigital Marketer &Serial EntrepreneurBOB TESHProduct MarketingAssociations: netIQ,Sirius, SymantecUsability & Interface DesignAssociations: NID, SymantecDESHPANDEGoing beyond Product Management as a role toProduct Management as a mindset
COURSE MODULESProduct Management Product InnovationStrategic UX TechniquesOnline/Web 2.0 Product AnalyticsUsability AuditProduct OperationsFinance & Accounting for ProductProfessionalsPersonas & User StoriesProduct DevelopmentMethodologies (Agile, Lean)Requirements Management & Road-MappingProduct Portfolio AnalysisProduct MarketingLeadership & Soft SkillsStrategic Pricing & Monetization ModelsSocial Media for Product ProfessionalsMarketing & Launch PlanningSolution ManagementSales Funnel AnalysisCareer Path Planning in Product CompaniesLeading by Inﬂuence -Building your Inﬂuentiality Index (II)Conﬂict Resolution & NegotiationsProductizing Process & InterlockCustomer Connect & Market ResearchTechniquesCompetitive Strategy & Win/Loss AnalysisTarget Market sizing,Segmentation & Business PlanCorporate & Product StrategyCustomer Lifecycle ManagementAll Participants will be graded on theirﬁnal project where they will be presentingtheir business plans and operationaldetails of building Indias ﬁrst onlinepharma company www.pharmastore.inFinal Project
Integrated CurriculumIndustry relevance & actionable learning throughhands on immersions are the design drivers forthe program experience.Through speciﬁc courses with connection points,the goal is to prepare participants holisticallyavoiding building isolated skillsets.Active StudyParticipants have been working to apply thelearnings across the entire program to ﬁnally puttogether the business model for buildingpharmastore.in - aboutique ecommerce venturefor pharmaceuaticals and beauty products for theIndian market. The ﬁnal project will be presentedlive to a panel of Venture Capitalists & productindustry executivesContinuous LearningAll courses are delivered live on an interactivevideo conferencing mode with pre-reading, actualsessions (3 hours each) and post sessionexercise or assignment. Every participant is alsoengaged in peer learning through opendiscussion forums within the class includingfaculty and industry mentors in ancontinuous mode.CURRICULUMKey benefitsExperiential learningIndustry ConnectGlobal RecognitionLeadership Skills5Themes22MOdulesLIVE PROJECTS
in.linkedin.com/pub/chandan-sardeshmukh/8/b23/b28Current location:BangaloreEducation:MCAPrevious Experience:Siemens InformationSystems LtdExperience (Years):15 (Fifteen)Area of Expertise:Product ManagementEXAMINING ROOT CAUSES“Determined to “address problems at their root cause,” Chandan ispursuing the joint ICPM-IPL program .” For Chandan, “the ICPM programprovides the training to analyze Product management challenges at themacro and micro levels. The ICPM provides additional leadership training,and education in product marketing, strategy, User experience design thatcan be valuable in either MNC’s & also in growing startups.Chandan admires the cumulative power of studying numerous cases.“Then you come here and meet classmates who have had incredibleexperiences and inﬂuence, and over time, you develop more conﬁdence inyour own abilities to be a leader at greater levels of responsibility, to servemore people than you previously thought possible.”iChandan SardeshmukhProduct Manager, Intel"Over time, you develop more confidence in your own abilitiesto be a leader at greater levels of responsibility."
in.linkedin.com/in/kamalaanandCurrent location:BangaloreEducation:MBAPrevious Experience:Cognizant TechnologySolutionsExperience (Years):13 (Thirteen)Area of Expertise:Software Development,Mobile platformsCREATIVE APPROACHES TO INTRACTABLE CHALLENGESKamal is pursuing ICPM because he wants to “learn how to lead moreeffectively in complicated systems facing intractable problems.” He intendsto blend his experience as a User experience, Mobile platforms expert inmeaningful enterprises which solves peoples day to day problems “I’mtrying to tie together artistic creativity with the ability to creatively productizea solution,” says KamalICPM with its live examples gave more creative ways of approaching familiarproblems, generating ideas, prototyping concepts.” Eventually, Kamal“would love to use design processes for solving urban issues such ashousing, income equality, and sustainability,”KamalAanandiKamal AnandSr. Manager Projects at CTS“I’M TRYING TO TIE TOGETHER DESIGN THINKING WITH THE ABILITY TOCREATIVELY SOLVE COMPLEX PROBLEMS.”
Personalized Leadership DevelopmentProduct Manager’s biggest challenge is the ability to inﬂuence others withwhom they have no direct authority. Through leadership courses like InﬂuenceBuilding, Stake Holder Management facilitated by Executive Coaches,participants get an indepth understanding of the drivers of how to buildinﬂuence in the organization.How one behaves, reacts and managesduring a conﬂict situation is analyzedacross ﬁve conﬂict-handling modes in ateam environment, 1:1 setup andstakeholder management. Byunderstanding their psychometric proﬁle,participants are then coached to developthe right set of conﬂict managementtechnique for the situation at hand.CONFLICT MANAGEMENTINFLUENTIALITY INDEXTMREPORTSeries of leadership interventions , psychometric assessments &executive coaching helps develop a personalized development PlanEmphasis is to assess, reflect and build strong leadership skills which arenecessary for product leaders to augment the functional skillsets neededto execute the strategy.
CareersGuiding you to make the right movesLevergaging on the extensive industry connect, itis the Institutes constant endeavour, to engagewith a vital means of ‘grounding’ academic effortsin a manner that aligns with the needs andexpectations of industry as a primary stakeholder.This typically seeks expert advice on strategicobjectives and industry placements. The programis designed to be in sync with the changing skillsets sought after in the workplace.The essence of the Placement AssistanceProgram is to is to provide a direction on:• Industry developments which impact the careerscalability.• Opportunities for collaboration with industry inapplied research and development and otherbusiness development activities related to trainingservices and products.• Opportunities to improve the outcomes for keyclient groups.• Facilitating links with industry clients.Today more than ever, a powerful and inﬂuentialindustry connect is essential to program successand advancement. Technology and industries arechanging unpredictably and at exponential rates.At the Institute of Product Leadership we havemade connections in the Product Industry & withseveral MNC’s & growth startups that need junior& senior Product managers & Product marketingmanagers. They come to campus immersion forselection.Our goal is for everyone who wants full-timeemployment to get multiple offers. While wecontinue to work on the industry academiaalliances, we ensure that we provide networkingsessions with the perspective of placement.
Mayanak KhareValue Engineering Lead, Mahindra Satyamin.linkedin.com/pub/mayank-khare/9/810/b82/Current location:HyderabadEducation:B. Tech,UP Tech. UniversityPrevious Experience:LG Electronics, VoltasExperience (Years):7 (Seven)Area of Expertise:Consumer Durable,Product DevelopmentTHE RIGHT WAY TO TRAIN YOUR BRAIN“A common theme for engineers in technology is to get an MBA” Mayankexplains. ICPM attracted him because it offered the “best combination” ofthree things he wanted: a strong peer network, foundational businessskills, and “an environment conducive to the entrepreneurial spark.”khare_mayankRegarding the acquisition of skills, Mayank admires the cumulative powerof studying numerous cases. You train your brain to think a certain way, totake a limited set of incomplete information and work forward in the bestway possible.i“ICPM does not give answers to problems, but gives you toolsyou can use to solve different kind of problems.”
linkedin.com/in/raviyadav75Current location:NoidaEducation:Science Graduate,Jammu UniversityMBA, APS University,Rewa (M.P.)Previous Experience:NuWaveeSolutionsPvt. LtdExperience (Years):14 (Fourteen)Area of Expertise:Product DevelopmentFinancial ServicesCapital MarketsLIFE (CYCLE): REWRITE OR REPACKAGE LIFE (CYCLE)“I really had a hard time with this job. Im called "Product Manager," butwhat do I manage? Whats my job really is?” Leading without muchhandle on the pulse brought me to eternal dilemma in IT parlance -‘Rewrite or Repackage”Then came the ICPM story. Few weeks and engrossing session down theICPM lane, I know, I am not a lone soul. Impressive mix of classmatesbrought a 360 degree perspective to learning.Impressive faculty made the ‘learning’ itself an experience. They providedtactical face of theoretical concepts and sharing some cutting-edge bestpractices from their rich experience.RY_1975iRavi YadavSeniorProduct ManagerImpetus Infotech (I) Pvt. Ltd.“Communicate effectively, in theLanguage of your target audience”
Aristotle once said, "For the things we have to learn beforewe can do them, we learn by doing them"At ICPM the philosophy of learning, follows heavily onExperiential learning. With the credo of "ByPractitioners, For Practitioners" the programs aredesigned by Executive Leaders (EPIC) and delivered bypractitioners. Our faculty are real-world practitionerswho understand that teaching is not telling and thatfacilitating the experience is the best way to create trueimmersion for participants and make the learning trulyactionable.HANDS ON LEARNINGProgram is designed to create immersion aroundtopics with industry best practices & case studydiscussions. Hands on exercises enablesactionable learning.INTEGRATED EXPERIENCEUnlike most training programs that build isolatedcompetencies, the goal here is to enable you tomake balanced product decisions across strategy,execution and leadership skills to get itimplemented with the teamENGAGED MENTORSHIPFrom Career Path Transition to Acceleratingproduct innovation initiatives , expect 1:1 attentionfrom faculty and engage with industry leaders asmentors during & after the programINTEGRATED learning
in.linkedin.com/pub/mahesh-mahale/7/434/189Current location:BangaloreEducation:B.E, ElectronicsPrevious Experience:OracleExperience (Years):12 (Twelve)Area of Expertise:Pre salesLEARNING THROUGH INTERACTIONMahesh is now a self-described “evangelist for the ICPM pedagogy” who talks toincoming students about its virtues. “It ﬁts the way I solve problems, throughinteraction,” he says. “I thrive on dialog and discussion, on drawing out others’thoughts, in order to arrive at the most satisfying answer. Through cases, you’reexposed to a wide range of industries and functional roles but you also learnsomething deeper: how would you react to these types of situations? Youexplore remote corners you didn’t reach in your work experience”.At IPL-ICPM, “we’re climbing a very steep curve, not just in learning aboutbusiness, but in learning about ourselves., to take a limited set of incompleteinformation and work forward in the best way possible”iMahesh Mahale,Manager - Global Solution ServicesInformatica"Business is not black & white - It requires open discussionsamong people with multiple perspectives."
Eligibility & Application processIdeal attendee profile:Program Managers, Project ManagersEngineering Leaders (Dev/BA/QA/UX)Architects & TechnologistsProduct Managers, Product Marketing Managers,Solutions ManagersPre/Post-Sales, Tech Support, BDTimelinesApplicationSubmit ﬁlled application form (available athttp://productleadership.in/icpm/download.html)to: applyICPM@productleadership.inFeeProgram Fee: 2.8 Lakhs+tax+AIPMM (CPM/CPMM) certiﬁcation. The program fee is exclusive ofAIPMM certiﬁcation fees ($395), all academic charges, examinations and study materials. The feedoes not cover optional certiﬁcation cost or cost of accommodation/travel.Last date to apply : 05th May, 2013Ongoing Interview : 18th March OnwardsEarly Bird Offer : Till 27th March, 2013Program starts : 18th May, 2013
INSTITUTE OF PRODUCT LEADERSHIPIndia :3rd Floor, “Amber”, 132, 15th Main,4th Block Koramangla, Bangalore – 560034Karnataka, IndiaUSA :11 Loyola Ter, San Francisco,CA 94117Phone: +91 80 411 581 57E-Mail: email@example.comWeb: www.productleadership.in----------------------------------------------------------------------------------------------------------------------------------------------------------------