Viveck is currently managaing products for Paypal/Ebay. Prior to this, he was General Manager - products with a start up initiative of Reliance Big Entertainment, where he was responsible for heading the team to create the first indigenous Internet ad-exchange.
Viveck was also an entrepreneur creating a surrogate business consulting network during his early days of career. Being one of the initial members of Zapak, he had the opportunity to lead manage important product lines of the company. Viveck has also worked with MNCs such as SAS where was incharge for the application business and handled the business development for business consulting division of Wipro.
During his tenure as product manager, he has strongly advocated and implemented Market Based Product Framework during the phases of product creation and adoption leading them to success.
- Importance of behavioral science in product management
- Customer development model
- Product strategy and frameworks
- CDAR model
- Support & Way of Life