Asia’s first PG Certification program ICPM Brochure


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Exec MBA in Product Management & Strategic Marketing.

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Asia’s first PG Certification program ICPM Brochure

  1. 1. in Product Management & Product Marketing (ICPM) Fast track your career in Product Management & Product Marketing Product Design & Product Product Leadership &Management Innovation Operations Marketing Soft Skills
  2. 2. The AIPMM advantage ICPM Relevant Management As the world’s largest professional association of product managers, professional networking opportunities Program for Product brand managers, product marketing that help you stay abreast of the Professionals managers, and professionals from requisite tools. In addition, AIPMM’s CPM® and CPMM® programs allow With the sole focus to assist working only organization that represents you to demonstrate your level of professionals transition and transform you through the product life-cycle, expertise and operate at peak from technical and functional roles across any industry. IAIPM offers performance levels. to business leadership roles, ICPM is It aims to accelerate the journey in Product Management and Product Several Fortune 500 companies Marketing that is accepted by industry and endorsed by AIPMM, USA. The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM’s experiential learning will be made actionable 1800+* MNCs have already started through real-world projects, Harvard building Product Management functions case study-led discussions, and interaction with industry executives. in India 72% Project Managers and 66% Business Analysts see Product Management as the next career path Program focusing 14.6% more on Productizing salary++ Innovation2 ++ NASSCOM Product Conclave
  3. 3. We usually talk about product management in the context Experiential Learning. Learn and apply best practices of creating, of high-tech but coming from an validating, managing, and launching product innovation from real-world automotive industry I was thrilled to practitioners experience the program and realize Industry Connect. Engage and network during and after the program how the productizing process can be with the most sought-after product management alumni community, truly applied to my role in the company. senior executives, and venture capitalists With actionable learnings delivered by Global Recognition. Be part of a global network of recognized and senior industry executives, I strongly industry-accepted Product Management and Product Marketing recommend the program to anybody who is serious about accelerating their Leadership skills. Special focus on soft skills (e.g., cross culture career path from PM to CEO. 3 ) Nitin Shotri, Mahindra & Mahindra
  4. 4. Delivery ICPM course timelines modules Month 1 Product Management 7 online sessions on Wed  PM 102: Customer Connect & (6.45-9.45 pm) + Sun (10-1 pm) Market Research Techniques  PM 103: Competitive Strategy & Month 2 Win/Loss Analysis 8 online sessions on Wed Ideal  PM 104: Target Market Sizing (6.45-9.45 pm) + Sun (10-1 pm) & Segmentation attendee Month 3  PM 105: Business Model & Plan  PM 106: Project Life Cycle 8 online sessions on Wed Management (Lean Agile) (6.45-9.45 pm) + Sun (10-1 pm)  PM 107: Customer Life Cycle Management  Program Managers, Project Month 4 Managers 6 days Campus Immersion Product Design and Innovation  Engineering Leaders (Dev/BA Week QA/UX)  PI 201: Usability & User-Experience  Architects & Technologists 5 themes, 23 courses, Design  PI 202: Usability Audit  Product Managers, Product 6 credit hours/course  PI 203: Corporate & Product Marketing Managers, Solutions Total 120 + contact hours Strategy Managers  Pre/Post-Sales, Tech Support, BD Our personalized learning Product Operations experience includes Those with a minimum of 3 years  PO 101: Finance & Accounting for getting online access to: of work experience, ideally in Product Professionals product or services companies,  Discussion forums  PO 102: Requirements and a strong desire to become a  Case studies Management & Road-mapping leader in product management,  Reference reading material  PO 103: Personas & User Stories are welcome to apply for this  Real-time interactive learning  PO 104: Product Portfolio Analysis course. exprerience  PO 105: Continuous Improvement4
  5. 5. FacultyPRODUCT MARKETING PM 301: Strategic Pricing & Monetization Models PM 302: Solution Management PM 303: Channel Development P. Shah David Fradin Rishikesha T. Krishnan PM 304: Marketing & Launch Product Innovation Product Management/ Professor of Planning–Social Media &Online Associations: Purdue, Marketing Consultant Corporate Marketing McAfee, IBM and Mentor at Digital Strategy, IIMB PM 305: Sales Funnel Analysis EnterpriseLeadership & Soft Skills LS 201: Career Path Planning in Product Companies Bob Tesh Rahul Abhyankar S. Deshpande LS 203: Building Executive Presence Product Marketing Vice President of Usability & Interface – Impactful Communication & Associations: netIQ, Product Management at Design Associations: Presentation Skills Sirius, Symantec McAfee Inc NID, Symantec LS 204: Cross-Culture Communication from AIPMM Manager (CPMM) Ewei Chen Vishy P. Rajshekhar from AIPMM (optional) Strategic User Exerience, Leadership & Executive PMI-ACP Agile, Agile Associations: BSkyB, Coach Associations: Project Management (PMI-ACP) (optional) Kingston University ITC, Motorola Associations: Deloitte, IBM 5
  6. 6. Application Testimonials 1 Submit filled application form to: With my technical background I was a bit skeptical initially about When I planned to transition to a business management role I signing up for this program — now I looked at MBA as an option but it was Download Application Form feel like I have an MBA after attending click here the program! Thanks to Adaptive I came across Adaptive Marketing Marketing, I managed my transition as I looked for some professional 2 from being an Architect to a Product corporate training. This has been an Timelines Manager in my organization. wonderful experience with excellent Last date to apply: 24 Oct, 2012 training. I’d recommend to anybody Ongoing Interview & Counselling: Rahul D. Sadafule, who looks at Product Management as 8 Oct - 25 Oct, 2012 NXP Technologies a career path. Program orientation: To connect to cross industry alumni 31 October, 2012 network and read their views visit Vineeth Kumar, Project Manager, Program starts: 18 November, 2012 McAfee 3 To download the Program Calendar A sample of our past participant’s organizations click here Fee ICPM Fees: 2.5 lakhs + service tax. Program pre-approved for HDFC Education Loan. The fee is inclusive of all academic charges, examinations, reference & study materials. The fee does not cover travel costs. Maximum 30 participants in each batch.6
  7. 7. Industry connect Participants will have one on-one interaction with industry executives Work, Interact, Engage during the program and the campus immersion sessions; as well through live case as through networking sessions post the program studies with senior Participants will have an opportunity to interact with reputed venture executives of the capitalists during the business plan presentations Product Industry Council 7
  8. 8. CLASSROOMS ACROSS INDIA EduspireBangalore M G Road Ulsoor EduSpire Services Pvt. Ltd. was incorporated in 2005 with an objective of Whitefield contributing to the betterment of the lives it would touch by imparting good Vittal Mallya Road quality education. In line with its mission, the motto of the Company is Malleshwaram “Inspire to Aspire”. The young, dynamic and vibrant staff coupled with experienced ManagersChennai Radhakrishna Salai and Directors provide a balanced learning atmosphere which is interactive, Guindy supportive and achievement oriented.Hyderabad Banjara Hills Hi-Tech City Begumpet Classroom PicturesMumbai Andheri (East) Andheri(west) Link Road Bandra Kurla Complex 1 Bandra Kurla Complex 2 Churchgate Santacruz Thane Vashi FortPune Connaght Place HadapsarNagpur Wardha RoadNew Delhi Jasola Nehru Place SaketGurgaon Golf Course Road DLF Cyber City Mehrauli-Gurgaon RoadKolkata Minto Park Salt Lake – Sector V Presence in 9 Cities and 29 Locations. Classrooms may be started at international locations as per requirements and viabilityAhmedabad
  9. 9. adaptivePM www.adaptivemarketing.inThe Adaptive edgeHeadquarted in Silicon Valley, AdaptiveMarketing is a global academy focusedon Product Management & ProductMarketing with practice areas in UserExperience Design and Agile. WithIndia operations, we have worked withthe best-in-class product companies tohelp transform their talent into globalbusiness leaders.Adaptive ProductizingProcessTMA Practice, Process, and Performanceoriented approach to productizing,managing, and marketing products andservices predictably.III Floor, AMBER, #132, 15th Main, IV Block, Koramangala Adaptive Marketing Solutions Inc.Bangalore 560 035, Karnataka, India 11 Loyola Ter, San Francisco, CA 94117P: +91 9886301161, E: P: +1-713-568-8154, E: