Advanced Product Management & Marketing Workshop in Amsterdam


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Adaptive's Advanced Product Management & Marketing Workshop is one of its kind workshop designed for Product Professionals - Product Managers, Agile Product Owners, Business Leaders, R&D Leaders etc., designed and delivered by real Silicon Valley's product practitioners.

Senior Professionals from NXP, Philips, Ericsson, Telfort who have attended the workshop in the past have had rave reviews for workshop and references are available on request.

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Advanced Product Management & Marketing Workshop in Amsterdam

  1. 1. Adaptive Advanced Product Management & Marketing Workshop Jan 19-20, 2012 AmsterdamP roduct Management & Product Marketing have always been strategic roles for any organization in thebusiness of creating and successfully launching products or productized services predictably. With the adventof new business models, globally distributed engineering teams and increasing relevance of social media forcustomer connect – its imperative for next generation product professionals to adapt and master theproductizing process.Adaptive Advanced Product Management & The workshop is one of its kind program designed byMarketing workshop is designed for senior product product management practitioners who haveprofessionals who want to accelerate their career successfully launched multi million dollars of productspath as a product manager. globally in both large and small startups.Program Benefits Program Faculty¦ Full spectrum understanding of “productizing process” - All our faculty are Executive Product Managers and Marketinghow to turn ideas into commercially viable products and Managers who have and continue to conceive, build, launchservices & market successful products in global companies like¦ Ability to apply proven methodologies to manage, scale McAfee, Cisco, IBM both in US and India.and grow existing product portfolio This workshop will be conducted by -¦ Fast track career path through skill building & best-in-class Adaptive’s Chief Trainer, Pinkesh Shah -performance CISSP, CPM, CPMM.¦ Case studies & exercises led delivery by successful real For the last 15 years Mr. Shah has beenworld practitioners makes learning actionable and applied. playing several senior management¦ Online toolkit of 40+ ready to use templates for leadeship roles at companies like AT&T,requirements management, business plan, competitive netIQ, IBM and start-ups like Captivo,analysis etc. Netrex and Pentasafe. Shah mostIdeal Participants recently was responsible for the overall strategy and execution for the risk and compliance business unit at McAfeeProduct Managers Strategic Marketing ManagersProject Managerss Program Managers (NYSE: MFE) as global Vice President of Product Management.Business Analysts Architects Most recently he started the Product Management function inPreSales Consultants Post Sales Consultants India for McAfee.Startup CEOs He is also a part of Jain Angels group for helping incubate early stage technology companies.Minimum 5 years of work experience and strong appetite forbecoming a business leader is required to get the best valuefrom the workshop.
  2. 2. Program ModulesMODULE 1 Primer to “Productizing” Innovation Process MODULE 3 Strategic PlanningŸ A framework to understand the mechanics on how to Ÿ Target Market Definition & Sizingmanage product life cycle and create new products Ÿ Developing Product StrategyŸ Introduction to Product Management Role, Ÿ New Product Development - Innovation ManagementResponsibilities and interlock Ÿ Strategic Value based Pricing Ÿ Business Model & PlanMODULE 2 Market Analysis MODULE 4 Product PlanningŸ Customer Value Research & Analytics Ÿ Writing Good Requirements - Examples and case studiesŸ Firm Competencies, Competitive Ÿ Product Line Decisions and Portfolio ManagementŸ Industry/Market Analysis Ÿ Developing & Presenting a Product RoadmapŸ Customer Win/Loss Analysis, FirmMODULE 3 Strategic Planning MODULE 6 Sales EnablementŸ Target Market Definition & Sizing Ÿ Full spectrum understanding of the sales cycleŸ Developing Product Strategy Ÿ Lead Generation, Channel ManagementŸ New Product Development - Innovation Management Ÿ Business and Tech CollateralsŸ Strategic Value based PricingŸ Business Model & PlanProgram Duration Program FeesJan 19-20, 2011 9:00 am – 5:30 pm 1595€ +tax per participant. Includes breakfast, lunch,Park Plaza Hotel, Amsterdam Adaptive PM reference book Group corporate discount of 10% for 3+ participants.Feedback from some of the client’swho have atteded the workshop Product Manager,Ericsson Netherlands “Product Management transitions are sometimes accidental. Having gone through a systematic, structured way of learning how this role is performed I recommend this to anybody who aspires to become a product manager or a strategic marketing manager. Real eye opener and yet completely actionable learning Director of Product Management, NXP Netherlands “Adaptive’s workshop highlighted actionable best practices that we have now incorporated in our internal standards for doing product management across our distributed teams. Recommend it for anybody who wants to upgrade and standardize their product management process Agile Product Owner, Ericsson Netherlands “As a Product Owner the workshop gave me not only the tools to be better at Agile & product planning but also expanded my spectrum of business understanding around strategy, market research and customer outreach – critical for me to accelerate my move towards being a global product managerContact Us Amsterdam: USA: Adaptive Marketing Solutions Inc. High Tech Campus 41, 5656 AE Eindhoven +1-713-568-8154 The Netherlands 366 king Ave, Fremont, CA-94536.