Transcript of "Adaptive Marketing hosts Google Product Management Head India for Product Professionals networking event in India"
Life in Product ManagementVinay GoelBangalore
Agenda • What does a PM do • Process Tips • People Management • Process Management
What is the job of a PM -- Obsess on Users• Search solutions for unserved needs• User experience is paramount• Make the product useful to everyone, not just the important users / markets• … lets beat competition, show me the money are no longer constraining innovation
Google Example -- MapmakerSolve a Local Need – Lack of digital maps and local content in IndiaLocal InnovationA Mapping solution that would: – Enable users to create new maps data (Roads, Landmarks, Businesses etc) – Correct inaccuracies in existing maps data – Bring geo-tagged development data online, and visualize it on maps • Census • Economic Indicators • Environmental Statistics
What does the PM do? Work Business Analyst Coordinator Business Analyst Coordinator Spokesperson Project Manager Coordinator Project Manager Resource Project Manager Resource Manager Visionary Manager Resource Manager Spokesperson Spokesperson Visionary Visionary Visionary Time Definition Development Launch! Maintenance
What does it take to be a PM? • Technical background • Creative and Insightful • Passionate about technology and shaping its future • Leadership & communication skills • Likes to code, but just as interested in everything else that makes a successful product: o User Interface design o Business model o Communicating with real customers, users, partners o Resolving tricky legal and policy issues
Being a Successful PM • Know your market – “Get inside your customers head” • Nurture your stakeholders • Position first – develop second • Imagine the future – technology directions • Do not settle – choose the best team • Analyze wins and losses • Be responsible – heart of a champion • Appreciate with feeling – celebrate successes
Management Tips • Over-Communicate • Avoid Hippos • Hire only great people • Run productive meetings. Follow up. • Culture of “yes” … lets beat competition, show me the money are no longer constraining innovation • Good judgement comes from bad judgement • Lead “Aharai”
What is a Product Manager (PM)? The "visionary"• Product Vision• Features & Functionality• Prioritisation• Bigger Picture• Roadmap• Whats Next?
Day-to-day • Meetings • Prepare mocks, specs, presentations • Write scripts to analyze logs data • Hallway chats • E-mails Also... • User studies • Give talks • Build demos • University recruiting
AnnouncementsFollow the discussion athttp://adaptivemarketing.in/blog/questions-for-vinay-goel-at-product-professionals-networking-event/
Most Recent Certified PMs CONGRATULATIONS!! Jayprakash Velu, AMD Certified Product Manager (CPM) Rahul Bhalla, LG Soft - CPM Srinivas K, Cisco Systems – CPM Viveck Kumar, Paypal – CPM More info on AIPMM, USA (www.aipmm.com)17
Upcoming Events (sign up at www.adaptivemarketing.in) ¨ April 10th pcamp at IIMB Adaptive Advanced PM Workshop & Certification ¨ April 28th 1 day summit April 5-6 (Santa Clara, USA) “Productizing Innovation in April 19-20 (Bangalore) India for the global markets” Adaptive Product Management Professionals ¨ Live Webinar (45 minutes) Workshop & Certification “5 things every Web 2.0/Internet April 15-17, 21-23 PM should know about” (Bangalore) “5 Lessons learned in managing PMs in India” Adaptive Productizing ¤ April 13th Workshop for Engineers “5 things PM wished every April 29-30 (Bangalore) engineer should know”18 Adaptive Intensives –
Engage to build a stronger community ¨ Looking for companies to host networking events ¨ India’s second Annual PM/PMM Survey will be launched in May ¨ Recommendation for speakers Linked Group – “Adaptive Marketing” email@example.com www.adaptivemarketing.in Post your thoughts at – blog.adaptivemarketing.in19
Need Feedback Executive MBA for Product Professionals? Exploring weekend Post Graduate Diploma degree/certificate program for product professionals (engineering, PM, PMMs, Architects, Project Managers) for 11 months Looking for your feedback20
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