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Hashtag for today: #CHIBOOTCAMP
You should go to both sites and sign up
if you don’t have accounts.
facebook.com • twitter...
Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/
Hashtag for today: #CHIBOOTCAMP
Not on Facebook or Twitter?
You should go to both sites and sign up
if you don’t have acco...
Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/
Hashtag for today: #CHIBOOTCAMP
Not on Facebook or Twitter?
You should go to both sites and sign up
if you don’t have acco...
Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
INTRODUCTIONS
Name & Church, Organization or Business
WHO AM I?
COMMON OBJECTIONS
“I don’t care what you had for breakfast”
“I don’t have time”
“It’s narcissistic”
“It’s a time-suck”
“I’...
THAT BEING SAID…
Why are you here?
!
(in 140 characters or less)
!
:)
Most retweeted tweet ever: 3,379,045 retweets.
SOCIAL MEDIA REVOLUTION
!
!
Video: Social Media Revolution
SOCIAL MEDIA PHILOSOPHY
To think critically about your philosophy and strategy
behind using social media.
Why are you onli...
WHO AM I?
ADAM’S SOCIAL MEDIA PHILOSOPHY
To connect with colleagues in ministry, broadcast my
life and listen and learn from the wis...
WINNETKA PRESBYTERIAN CHURCH
WPC’S SOCIAL MEDIA PHILOSOPHY
To build and support the online community of our
congregation, which enhances our face-to-fa...
SOCIAL MEDIA PHILOSOPHY
Decide on your Social Media “Personality”
!
SOCIAL MEDIA PHILOSOPHY
!
Personal

Professional

Institutional
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Quick, Easy, Short, Hip, 140

Weakn...
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Huge, Evolving, Powerful

Weaknesse...
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Image-based, Lots of young people, ...
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Proprietary, Unlimited, Deep 

Weak...
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
SOCIAL MEDIA PHILOSOPHY
Determine what you want from Social Media:
Push
Listen
Connect
Learn
SOCIAL MEDIA PHILOSOPHY
Determine a work flow
Social Media should be an integrated, natural
outgrowth of your regular work...
BUILD YOUR WHUFFIE
Down and Out in the Magic
Kingdom by Cory Doctorow 

(co-editor of Boing Boing)
Whuffie = New Currency ...
BUILD YOUR WHUFFIE
The Whuffie Factor - Using the
Power of Social Networks to
Build Your Business
by Tara Hunt
5 Points of...
BUILD YOUR WHUFFIE
1. Turn the Bullhorn Around: Stop Talking & Start
Listening
2. Become Part of the Community You Serve
3...
SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your own social
media philosophy…
➡ Decide on a ‘personality’
➡ ...
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
FACEBOOK
The World is Obsessed with Facebook
FACEBOOK
Profile
vs
Page
vs
Group
FACEBOOK
PROFILE
Personal - that’s you!
Use privacy settings
Put friends in lists
Link to other social media
FACEBOOK
PAGE
Allows (Some) Anonymity
Indexed in Search Engines & Unique URL
Multiple Administrators
No Limit to Likes (Fa...
FACEBOOK
GROUPS
(Private) Group Communication
Does not show up in your profile
Multiple Administrators
Best for 3-50 peopl...
FACEBOOK
USERNAMES
www.facebook.com/username
Customized Facebook URL
For a Profile or a Page AND for a Group
Only Get One ...
FACEBOOK
10 FACEBOOK TIPS
1. Reach out to other churches/organizations.
2. Take your “likers” behind the pulpit.
3. Go beyond the m...
10 FACEBOOK TIPS
6. Make use of Facebook Events.
7. Don’t just ask for things.
8. Don’t forget the basics: phone, hours, e...
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
TWITTER
!
!
Follow Your Interests.
Discover Your World.
TWITTER
"They call it “ambient awareness.” It is, they say, very much like being physically
near someone and picking up on...
TWITTER
USES OF TWITTER
Pushing Content
Events
Listening
Search
News
TWITTER
TWOOLS
Twitter Search Tweetbot (Mac & iOS)

Twitter in Plain English Hootsuite
@reply Twitterberry
DM = d username...
TWITTER
TWITTER
People to follow on Twitter:
!
@breyeschow @NewMediaAtCTS
@prkanderson @rev_david
!
@edrescherphd @MeredithGould
!...
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
PHOTO-SHARING
!
Sharing Photos: 55 million shared per day on
Instagram (source link)
Instagram: #hashtags
Snapchat: At lea...
IMAGE RICH APPS
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
FOURSQUARE & YELP
LOCATION BASED SOCIAL NETWORKS
Foursquare (also Yelp/Facebook)
“Check-Ins” - Rewards
Mayor Specials
Word...
FOURSQUARE & YELP
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
GOOGLE
GOOGLE PLACES
http://www.google.com/business/placesforbusiness/
Claim the listing
Be sure the location is correct
A...
GOOGLE
GOOGLE TOOLS
Shortened URL & QR Codes: goo.gl
Google Docs for Collaboration
QR Codes
Alerts (Google News & Reader)
!
GOOGLE
GOOGLE+
plus.google.com
Create Circles & Have a Presence
Link Accounts
Share Info & Have Hangouts!
!
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
BLOGGING
BLOGGING
Personal/Professional/Institutional
RSS Feed
Feedburner
Google Analytics
WordPress (.com or .org), Tumbl...
BLOGGING
Free
Best blogging platform
Best themes/designs
Very powerful
Used by corporations
Powerful Plugins
Free
Posts to...
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
AUDIO & VIDEO BROADCAST
Podcasting: Pre-recorded Audio
BlogTalkRadio: LIVE Audio
YouTube/Vimeo/Vine/Instagram: Pre-recorde...
!
United Breaks Guitars
OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Ch...
THE KITCHEN SINK
QR Codes
SaveVid.com
Email: MailChimp
storify.com
SMS!!
Firefox Add-on: Download Helper 4.9.21
THERE IS ALWAYS MORE…
10 HOT TIPS
1. Have a personal email
2. Make a Google Profile
3. Use an RSS/News Reader (Pocket, Feedly, etc)
4. Do. Not. ...
10 HOT TIPS
6. Get a Password App (1Password, LastPass)
7. Choose Usernames Carefully
8. Choose a Good Profile Pic (your b...
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
Host a Social Media Sunday at your church to gage
your congregation’s usage of social media
!
➡ Arch...
HELPFUL BLOG POSTS

1. One Seismic Shift Churches & Non-Profits Need To
Make Now In Social Media
2. Signing Up For & Using...
HELPFUL BLOG POSTS

5. How to Best Use Social Media to Enhance Your
Church’s Mission Trips
6. “What? You’re Not Using” Tec...
THANK YOU!
!
Adam Walker Cleaveland
cleave@gmail.com
609-933-4000
adamwc.com
twitter.com/adamwc
facebook.com/adamwc
!
Chec...
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
Social Media Boot Camp (Chicago) - 2014
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Social Media Boot Camp (Chicago) - 2014

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Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.

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Transcript of "Social Media Boot Camp (Chicago) - 2014"

  1. 1. Hashtag for today: #CHIBOOTCAMP You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com
  2. 2. Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/
  3. 3. Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter? You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com
  4. 4. Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/
  5. 5. Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter? You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com
  6. 6. Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/
  7. 7. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  8. 8. INTRODUCTIONS Name & Church, Organization or Business
  9. 9. WHO AM I?
  10. 10. COMMON OBJECTIONS “I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”
  11. 11. THAT BEING SAID… Why are you here? ! (in 140 characters or less) ! :)
  12. 12. Most retweeted tweet ever: 3,379,045 retweets.
  13. 13. SOCIAL MEDIA REVOLUTION ! ! Video: Social Media Revolution
  14. 14. SOCIAL MEDIA PHILOSOPHY To think critically about your philosophy and strategy behind using social media. Why are you online - and what do you want to do with it? This will be different for different people and organizations.
  15. 15. WHO AM I?
  16. 16. ADAM’S SOCIAL MEDIA PHILOSOPHY To connect with colleagues in ministry, broadcast my life and listen and learn from the wisdom of the collective. ! To share and learn.
  17. 17. WINNETKA PRESBYTERIAN CHURCH
  18. 18. WPC’S SOCIAL MEDIA PHILOSOPHY To build and support the online community of our congregation, which enhances our face-to-face community and interactions. ! To communicate with our 
 members and to listen and learn.
  19. 19. SOCIAL MEDIA PHILOSOPHY Decide on your Social Media “Personality” !
  20. 20. SOCIAL MEDIA PHILOSOPHY ! Personal
 Professional
 Institutional
  21. 21. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Quick, Easy, Short, Hip, 140
 Weaknesses: Low Commitment, Fleeting, Noise “Followers”
  22. 22. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Huge, Evolving, Powerful
 Weaknesses: Low Commitment, Fleeting, Low Control “Friends & Likers”
  23. 23. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Image-based, Lots of young people, some great potential creative uses
 Weaknesses: Hard to “stand out” in people’s feeds “Followers”
  24. 24. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Proprietary, Unlimited, Deep 
 Weaknesses: Hard to Get Noticed, More Commitment “Readers”
  25. 25. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets
  26. 26. SOCIAL MEDIA PHILOSOPHY Determine what you want from Social Media: Push Listen Connect Learn
  27. 27. SOCIAL MEDIA PHILOSOPHY Determine a work flow Social Media should be an integrated, natural outgrowth of your regular work life. Repurpose what you’re already doing. Be disciplined. It can be done in three 30-minutes/week !
  28. 28. BUILD YOUR WHUFFIE Down and Out in the Magic Kingdom by Cory Doctorow 
 (co-editor of Boing Boing) Whuffie = New Currency (Social Capital) It’s a general measurement of a person’s reputation
  29. 29. BUILD YOUR WHUFFIE The Whuffie Factor - Using the Power of Social Networks to Build Your Business by Tara Hunt 5 Points of Whuffie
  30. 30. BUILD YOUR WHUFFIE 1. Turn the Bullhorn Around: Stop Talking & Start Listening 2. Become Part of the Community You Serve 3. Creating Amazing Customer Experiences 4. Embrace the Chaos 5. Find Your Higher Purpose
  31. 31. SOCIAL MEDIA PHILOSOPHY Now it’s time for you to consider your own social media philosophy… ➡ Decide on a ‘personality’ ➡ Pick a limited number of social media outlets ➡ Determine what you want from social media ➡ Determine a work flow ➡ Build Your “Whuffie"
  32. 32. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  33. 33. FACEBOOK The World is Obsessed with Facebook
  34. 34. FACEBOOK Profile vs Page vs Group
  35. 35. FACEBOOK PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
  36. 36. FACEBOOK PAGE Allows (Some) Anonymity Indexed in Search Engines & Unique URL Multiple Administrators No Limit to Likes (Fans) Buy Ads - Facebook Advertising Scheduling Posts
  37. 37. FACEBOOK GROUPS (Private) Group Communication Does not show up in your profile Multiple Administrators Best for 3-50 people Send messages, Share documents, Chat
  38. 38. FACEBOOK USERNAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page AND for a Group Only Get One Chance! Think of where you’ll want to use it !
  39. 39. FACEBOOK
  40. 40. 10 FACEBOOK TIPS 1. Reach out to other churches/organizations. 2. Take your “likers” behind the pulpit. 3. Go beyond the ministry. 4. Ask for input from fans. 5. Be visual.
  41. 41. 10 FACEBOOK TIPS 6. Make use of Facebook Events. 7. Don’t just ask for things. 8. Don’t forget the basics: phone, hours, etc. 9. Offer exclusive content. 10. Make use of Facebook Ads
  42. 42. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  43. 43. TWITTER ! ! Follow Your Interests. Discover Your World.
  44. 44. TWITTER "They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (source link)
  45. 45. TWITTER USES OF TWITTER Pushing Content Events Listening Search News
  46. 46. TWITTER TWOOLS Twitter Search Tweetbot (Mac & iOS)
 Twitter in Plain English Hootsuite @reply Twitterberry DM = d username Tweetdeck #hashtags Twubs Live-Tweeting
  47. 47. TWITTER
  48. 48. TWITTER People to follow on Twitter: ! @breyeschow @NewMediaAtCTS @prkanderson @rev_david ! @edrescherphd @MeredithGould ! @jburno @chsocm
  49. 49. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  50. 50. PHOTO-SHARING ! Sharing Photos: 55 million shared per day on Instagram (source link) Instagram: #hashtags Snapchat: At least know about it Pinterest: Collect liturgy, creative worship ideas !
  51. 51. IMAGE RICH APPS
  52. 52. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  53. 53. FOURSQUARE & YELP LOCATION BASED SOCIAL NETWORKS Foursquare (also Yelp/Facebook) “Check-Ins” - Rewards Mayor Specials Word Gets Out - Location Shared Connect with People in your Community Reviews!! (esp. important with Apple Maps)
  54. 54. FOURSQUARE & YELP
  55. 55. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  56. 56. GOOGLE GOOGLE PLACES http://www.google.com/business/placesforbusiness/ Claim the listing Be sure the location is correct Add information & photos Get reviews
  57. 57. GOOGLE GOOGLE TOOLS Shortened URL & QR Codes: goo.gl Google Docs for Collaboration QR Codes Alerts (Google News & Reader) !
  58. 58. GOOGLE GOOGLE+ plus.google.com Create Circles & Have a Presence Link Accounts Share Info & Have Hangouts! !
  59. 59. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  60. 60. BLOGGING BLOGGING Personal/Professional/Institutional RSS Feed Feedburner Google Analytics WordPress (.com or .org), Tumblr, Squarespace Just not Blogspot (personal bias)
  61. 61. BLOGGING Free Best blogging platform Best themes/designs Very powerful Used by corporations Powerful Plugins Free Posts to FB/Twitter Handles All Media types (text, photos, audio, video) Easy to use Easy iPhone app
  62. 62. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  63. 63. AUDIO & VIDEO BROADCAST Podcasting: Pre-recorded Audio BlogTalkRadio: LIVE Audio YouTube/Vimeo/Vine/Instagram: Pre-recorded Video USTREAM: LIVE Video Sample: Making Videos with an iPhone
  64. 64. ! United Breaks Guitars
  65. 65. OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
  66. 66. THE KITCHEN SINK QR Codes SaveVid.com Email: MailChimp storify.com SMS!! Firefox Add-on: Download Helper 4.9.21
  67. 67. THERE IS ALWAYS MORE…
  68. 68. 10 HOT TIPS 1. Have a personal email 2. Make a Google Profile 3. Use an RSS/News Reader (Pocket, Feedly, etc) 4. Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox) 5. Comment, comment, comment!
  69. 69. 10 HOT TIPS 6. Get a Password App (1Password, LastPass) 7. Choose Usernames Carefully 8. Choose a Good Profile Pic (your baby and your dog is cute, but…) 9. Use Wasted Time 10.Use Facebook Friends Lists...
  70. 70. CONDUCT AN EXPERIMENT
  71. 71. CONDUCT AN EXPERIMENT
  72. 72. CONDUCT AN EXPERIMENT Host a Social Media Sunday at your church to gage your congregation’s usage of social media ! ➡ Archive of WPC’s Social Media Sunday ➡ PC(USA) News Article on WPC’s experiment ➡ Adam’s Series on Hosting a Social Media Sunday
  73. 73. HELPFUL BLOG POSTS
 1. One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media 2. Signing Up For & Using Twitter 3. Should Your Church or Religious Organization Be on Twitter?
  74. 74. HELPFUL BLOG POSTS
 5. How to Best Use Social Media to Enhance Your Church’s Mission Trips 6. “What? You’re Not Using” Tech Blog Series 
 (focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer, Reeder, WordPress, VisualHub and Preview)
  75. 75. THANK YOU! ! Adam Walker Cleaveland cleave@gmail.com 609-933-4000 adamwc.com twitter.com/adamwc facebook.com/adamwc ! Check out cleavedesign.com for information on web design services and social media consulting for both churches and professionals.
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