Niagara College Talk - April 1, 2010Presentation Transcript
business in a
Niagara is uniquely qualiﬁed for social
media / web 2.0
Small town rules
A single bad word from a tastemaker
hurts... just like in a small town
The "Mom and Pop" businesses in our
neighborhoods have always followed sound and
pragmatic business practices, rooted in developing,
maintaining and strengthening relationships with
customers... They listened to their customers and
used their suggestions to improve the business. They
provided great service and found ways to thank
their clientele. Social media is really nothing more
than the simple application of these business
practices in a digital form.
Manish Mehta - Dell
The Playing Field
You’re all just users, so go native and
respect the implicit contract - what do
you exchange for your imposition?
Without it you lose connections... any
recommendations you make are seen
The only reward of virtue is virtue; the
only way to have a friend is to be one.
-Ralph Waldo Emerson
...with sharing as a goal. Social
media isn’t broadcast media.
1. Set goals and
have a strategy
Facebook vs. LinkedIn vs. Twitter...
2. Listen and
learn the culture
Cultural anthropology -> Participant
3. Hustle and
spend the time
Rapport takes effort
4. “Set and
Forget” is worse
than not trying
Real Time is the new paradigm
5. Be Flexible
Facebook has 400,000,000 users...
ROI isn’t clear cut. Count your
conversations. Inﬂuence people.