Niagara College Talk - April 1, 2010
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Niagara College Talk - April 1, 2010

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  • <br /> <br />
  • Niagara is uniquely suited to Web 2.0 and social media <br />
  • Yes, you can communicate with China, but one bad word about your product from across the world can severely damage your brand. What&apos;s that sound like? It like doing business in a small tight knit community. <br />
  • <br /> <br />
  • Terry O&#x2019;Riley: implicit contract between advertisers and consumers - promises that advertisers must give you something in exchange for their imposition on your time, attention, and space. Entertainment, solution to problem, ENGAGEMENT. Compare to TV, radio, telemarketing. <br />
  • Without wuffie you lose connections and any recommendations you make are seen as spam <br /> <br /> <br />
  • <br /> <br />
  • Converse! Be a person! Ask open ended questions. <br />
  • While SM is not a broadcast medium, having content helps keep interest. <br />
  • <br /> <br />
  • <br /> Don&#x2019;t just get on the bandwagon. Does it make sense for your business? Is it where your customers are? Spend time researching before creating. <br /> <br />
  • <br /> Watch people interact. Interact with the service as a person, with a personal account, before you do as a business. <br /> <br />
  • <br /> Hustle takes time. Building rapport isn&#x2019;t instant or foolproof. <br /> <br />
  • <br /> Cross promote across sites, in print. If you&#x2019;re not active on the service, it&#x2019;s as if you&#x2019;re not there. REAL TIME means revisit regularly. <br /> <br />
  • <br /> Social networks change. Things you&#x2019;ll rely on change. You don&#x2019;t have the luxury of time to over strategize. <br /> <br />
  • <br /> How do you measure ROI? Conversation is qualitative... what&#x2019;s quantitative? Be careful about &#x201C;friend counts&#x201D; count conversations. Tastemakers are valuable. <br /> <br />

Niagara College Talk - April 1, 2010 Niagara College Talk - April 1, 2010 Presentation Transcript

  • Adam White
  • Building a business in a small town Niagara is uniquely qualified for social media / web 2.0
  • Small town rules apply globally A single bad word from a tastemaker hurts... just like in a small town
  • The "Mom and Pop" businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and strengthening relationships with customers... They listened to their customers and used their suggestions to improve the business. They provided great service and found ways to thank their clientele. Social media is really nothing more than the simple application of these business practices in a digital form. Manish Mehta - Dell
  • The Playing Field You’re all just users, so go native and respect the implicit contract - what do you exchange for your imposition?
  • Social Capital (Whuffie) Without it you lose connections... any recommendations you make are seen as spam
  • 2 Main Responsibilities For Businesses
  • 1. Engagement The only reward of virtue is virtue; the only way to have a friend is to be one. -Ralph Waldo Emerson 
  • 2. Content Creation ...with sharing as a goal. Social media isn’t broadcast media.
  • Advice...
  • 1. Set goals and have a strategy Facebook vs. LinkedIn vs. Twitter...
  • 2. Listen and learn the culture Cultural anthropology -> Participant observation
  • 3. Hustle and spend the time Rapport takes effort
  • 4. “Set and Forget” is worse than not trying Real Time is the new paradigm
  • 5. Be Flexible Facebook has 400,000,000 users... since 2004.
  • 6. Discover your metrics ROI isn’t clear cut. Count your conversations. Influence people.