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These slides are from one of three presentations delivered onThursday, September 22nd, 2011 at Luina Gardens in StoneyCree...
If you’re looking for the source of many of these ideas I’d suggestthe following reading list:• “Crush It” by Gary Vaynerc...
As you know I consult and speak about social media and theInternet for a living and would love to talk to your company,org...
Bi-RegionalNetworking Day
Wait... What’s LinkedIn        Again?‣ The Professional Social NetworkIf the  cocktail party’s on Twitter and the open  ho...
Improve your            search ranking‣ LinkedIn’s internal search is pretty  basic‣ It can therefore be manipulated to  y...
How does LinkedIn  search work?‣ By default LinkedIn searches by  “Relevance”It’s highly effected by  what keywords you ha...
People search Li by profession, locale‣ If you type in “Realtor Niagara”  who comes up? Results are  powerful as they also...
You want to show upfor relevant keywords ‣ What are your keywords? Your   profession, city, major skills ‣ Ranking highly ...
How do you manage search rankings?‣ Search is based on 5 key components of the profile.‣ Keywords are worked into these 5 a...
1. Your headline‣ Headline appears in search results  below your name‣ Be specific, “executive director” or  “president” me...
2. Current Work Exp.‣ Search terms are highlighted here  when you search‣ Don’t “stuff” keywords but make it  comprehensive.
3. Past Work Exp.‣ Also shows up highlighted in search
4. Summary‣ Long form paragraphs‣ Make it readable for humans but be mindful of keyword usage‣ Great place to for geograph...
5. Specialties
Other things matter... ‣ # of connections ‣ # of recommendations ‣ Connections with the person  searching
At least at themoment, this works instantly. Try it.
LinkedIn Search     Optimization1.Headline2.Current work experience3.Past work experience4.Summary5.Specialties
Your Public               Profile Link‣ Default URL for your profile is  uglyhttp://ca.linkedin.com/pub/  brad-childs/21/955...
Why change your     URL?‣ Shorter‣ Easier to share‣ Can be used in business contacts‣ It’s the nice clean result you want ...
Shortcuts Are             Dangerous‣ Tools can automatically pull  everything you post to Twitter or  Facebook into your L...
Smart Shortcuts
Smart Shortcuts‣ Use a multiple-account management  tool like HootSuite or TweetDeck or  Seesmic but ONLY if you swear not...
Promote to                Groups‣ You are able to join up to 50  groups on LinkedIn.‣ When you share a piece of content  o...
Why share to groups? ‣ All members of the group will see   the content in a summary email the   next morning. ‣ Better tha...
Why share to groups?‣ The shared post is not sent to their  LinkedIn inbox but their email inbox‣ Better chance of getting...
How to do it?
Write your update
Attach link & post
Click “Share”
Do this tactfully‣ Don’t spam‣ Post only to relevant groups. Don’t  abuse a good thing or you’ll make  people numb to your...
What groups should      I join?
Q&A
LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011
LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011
LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011
LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011
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LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011

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These slides are from one of three presentations delivered on Thursday, September 22nd, 2011 at Liuna Gardens in Stoney Creek, Ontario as part of the EARN Bi-Regional Networking Day conference for individuals in the Niagara and Hamilton employment industry.

This presentation was prepared and delivered by Adam White of JMR Logics in Niagara Falls, Ontario.

Published in: Technology, Design, Business
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  • Don;t game it\n
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  • Searched for “employment ontario”\n
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  • Transcript of "LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011"

    1. 1. These slides are from one of three presentations delivered onThursday, September 22nd, 2011 at Luina Gardens in StoneyCreek, Ontario as part of the EARN Bi-Regional Networking Dayconference for individuals in the Niagara and Hamiltonemployment industry.This presentation was prepared and delivered by Adam White ofJMR Logics in Niagara Falls, Ontario.Any images from the original presentation which may have beenunder copyright have been removed from this version. Thispresentation itself is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License. -Adam White
    2. 2. If you’re looking for the source of many of these ideas I’d suggestthe following reading list:• “Crush It” by Gary Vaynerchuk• “The Thank You Economy” by Gary Vaynerchuk• “Unmarketing” by Scott Stratten• “The Whuffie Factor” by Tara Hunt• LinkedInfluence.com by Lewis Howes• “How to Win Friends & Influence People” by Dale Carnegie
    3. 3. As you know I consult and speak about social media and theInternet for a living and would love to talk to your company,organization, or industry group. Give me a call at 905-374-2878or email me at adam@jmr.ca. Cheers! -Adam Whitehttp://www.jmr.cahttp://about.me/adamwhitehttp://twitter.com/adamwhitehttp://ca.linkedin.com/in/adamvwhite
    4. 4. Bi-RegionalNetworking Day
    5. 5. Wait... What’s LinkedIn Again?‣ The Professional Social NetworkIf the cocktail party’s on Twitter and the open house is on Facebook, LinkedIn’s the Chamber Business After 5.
    6. 6. Improve your search ranking‣ LinkedIn’s internal search is pretty basic‣ It can therefore be manipulated to your advantage
    7. 7. How does LinkedIn search work?‣ By default LinkedIn searches by “Relevance”It’s highly effected by what keywords you have in your profile.
    8. 8. People search Li by profession, locale‣ If you type in “Realtor Niagara” who comes up? Results are powerful as they also tell you how you’re connected
    9. 9. You want to show upfor relevant keywords ‣ What are your keywords? Your profession, city, major skills ‣ Ranking highly matters. People don’t want #594, they want first page results.
    10. 10. How do you manage search rankings?‣ Search is based on 5 key components of the profile.‣ Keywords are worked into these 5 areas.
    11. 11. 1. Your headline‣ Headline appears in search results below your name‣ Be specific, “executive director” or “president” means nothing.
    12. 12. 2. Current Work Exp.‣ Search terms are highlighted here when you search‣ Don’t “stuff” keywords but make it comprehensive.
    13. 13. 3. Past Work Exp.‣ Also shows up highlighted in search
    14. 14. 4. Summary‣ Long form paragraphs‣ Make it readable for humans but be mindful of keyword usage‣ Great place to for geography, associations and skills.
    15. 15. 5. Specialties
    16. 16. Other things matter... ‣ # of connections ‣ # of recommendations ‣ Connections with the person searching
    17. 17. At least at themoment, this works instantly. Try it.
    18. 18. LinkedIn Search Optimization1.Headline2.Current work experience3.Past work experience4.Summary5.Specialties
    19. 19. Your Public Profile Link‣ Default URL for your profile is uglyhttp://ca.linkedin.com/pub/ brad-childs/21/955/18b‣ http://ca.linkedin.com/in/ adamvwhite
    20. 20. Why change your URL?‣ Shorter‣ Easier to share‣ Can be used in business contacts‣ It’s the nice clean result you want to show up in Google
    21. 21. Shortcuts Are Dangerous‣ Tools can automatically pull everything you post to Twitter or Facebook into your LinkedIn feed.‣ Don’t do this. Auto-posting is not conversation!
    22. 22. Smart Shortcuts
    23. 23. Smart Shortcuts‣ Use a multiple-account management tool like HootSuite or TweetDeck or Seesmic but ONLY if you swear not be evil.‣ Think before cross posting.
    24. 24. Promote to Groups‣ You are able to join up to 50 groups on LinkedIn.‣ When you share a piece of content on LinkedIn you can push it out to Groups
    25. 25. Why share to groups? ‣ All members of the group will see the content in a summary email the next morning. ‣ Better than email lists since those are often less targeted.
    26. 26. Why share to groups?‣ The shared post is not sent to their LinkedIn inbox but their email inbox‣ Better chance of getting around spam filters with LinkedIn than you are running your own mailing list.
    27. 27. How to do it?
    28. 28. Write your update
    29. 29. Attach link & post
    30. 30. Click “Share”
    31. 31. Do this tactfully‣ Don’t spam‣ Post only to relevant groups. Don’t abuse a good thing or you’ll make people numb to your updates
    32. 32. What groups should I join?
    33. 33. Q&A
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