Awesome WisdomFor College Whelps         (or something like that)
Who?                @adamwhitehttp://about.me/adamwhite
My value proposition
Awesome Wisdom For College Whelps How New Media’sChanging The Game
Ground Rules
Conversationhappens with or  without you  Left to a blank canvas yourreputation / brand is defined by     whatever’s availa...
Reputation managementCreate positive, relevant, easy tofind information about yourself /         your company.The bad can n...
Online cost of  entry has evaporated“Software as a service,” or web- based applications, are often  completely free or of ...
Money’s less of acompetitive advantage     Welcome to the reputation      economy, where good old     hard work and people...
All things being equal...Quality Content       +    Hustle
!  T what? I’m planning to become the financialBUWait        controller for a middle sized aluminum duct     fabrication co...
Social Media is pull media, not push You don’t get to interrupt innocent people withyour crap anymore. As such, you have t...
Respect the Implicit    Contract  You must provide something of value   in exchange for the imposition on             peop...
T ! You mean listen and talk to everyone one-BUHustle?      on-one and not just in a shallow “please buy my     crap” way ...
Being an absolutelyawesome person andproving it to the world    doesn’t scale This is, in my mind, is the #1 challenge fac...
What to do?
Small town rules  The way your grandparents interacted with thelocal baker, plumber, service club, mechanic, grocer,      ...
Wow!Learning to operate in this new era of transparency  and accessible media is a fantastic opportunity.
A thought...Wikipedia was built out of roughly one percent ofthe man-hours that Americans spend watching TV               ...
Upcoming SlideShare
Loading in...5
×

Adam White Niagara College talk April 2011

228

Published on

Niagara College sales & marketing students guest speaking spot from April 2011, focusing on social media and the changing online landscape.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Adam White Niagara College talk April 2011

    1. 1. Awesome WisdomFor College Whelps (or something like that)
    2. 2. Who? @adamwhitehttp://about.me/adamwhite
    3. 3. My value proposition
    4. 4. Awesome Wisdom For College Whelps How New Media’sChanging The Game
    5. 5. Ground Rules
    6. 6. Conversationhappens with or without you Left to a blank canvas yourreputation / brand is defined by whatever’s available
    7. 7. Reputation managementCreate positive, relevant, easy tofind information about yourself / your company.The bad can never be eliminated, just made irrelevant.
    8. 8. Online cost of entry has evaporated“Software as a service,” or web- based applications, are often completely free or of a cost trending to zero
    9. 9. Money’s less of acompetitive advantage Welcome to the reputation economy, where good old hard work and people skills is what differentiates the winners and losers
    10. 10. All things being equal...Quality Content + Hustle
    11. 11. ! T what? I’m planning to become the financialBUWait controller for a middle sized aluminum duct fabrication concern. I’m not running Rolling Stone or anything of the sort so why would I care about... Yes. Content. No Exceptions.
    12. 12. Social Media is pull media, not push You don’t get to interrupt innocent people withyour crap anymore. As such, you have to provide something of value to entice them to listen = CONTENT
    13. 13. Respect the Implicit Contract You must provide something of value in exchange for the imposition on people’s lives.
    14. 14. T ! You mean listen and talk to everyone one-BUHustle? on-one and not just in a shallow “please buy my crap” way but actually conversing with potentially hundreds of people? I don’t have time for that I’m pretty important down at the box factory... Yes. Hustle. No, it doesn’t scale.
    15. 15. Being an absolutelyawesome person andproving it to the world doesn’t scale This is, in my mind, is the #1 challenge facing your generation of business people.
    16. 16. What to do?
    17. 17. Small town rules The way your grandparents interacted with thelocal baker, plumber, service club, mechanic, grocer, etc...
    18. 18. Wow!Learning to operate in this new era of transparency and accessible media is a fantastic opportunity.
    19. 19. A thought...Wikipedia was built out of roughly one percent ofthe man-hours that Americans spend watching TV every year. Flexibility, creativity and a solid foundation in human relations is your absolute best bet in this emerging age.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×