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Social media marketing - Adam Thiên

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Bộ tài liệu giúp bạn kiếm tiền trên internet mà không cần sản phẩm của riêng bạn http://autocashsystempro.blogspot.com/

Bộ tài liệu giúp bạn kiếm tiền trên internet mà không cần sản phẩm của riêng bạn http://autocashsystempro.blogspot.com/

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  • 1. In general•SM : Social Media•SMM : Social Media Marketing•SMO : Social Media Optimization•SMM = SMO + SM ads Hocinternetmarketing.net
  • 2. Social media types (Over 20)• Social Networking : Facebook, Zing.Me• Social News : Linkhay, Newsvine, Digg• Social Measuring : Technorati, BlogPulse• Microblogging : Twitter• Blogs : Opera, Yahoo+, Blogspot, WP• Social Bookmarking : Diggo, Delicious• Social Q&A : Google, Yahoo answer, VG
  • 3. Social media types• Video Sharing : Youtube, Viadeo, Vimeo• Photo Sharing : Picasa, Flickr• Social Search : Google vertical search• Professional Networks : Calavat, Hoclamgiau• Niche Communities : Vinametal, Tinhte, Phuot• Forum / Group• Blogging Communities
  • 4. Social media types• Document shares : Slideshare.net• Social knowledge : Wiki• Social job : Linkedin, Freelancer• Social shop : Vatgia, ebay, amazon…• Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor• Social lens : Squidoo• Social study / Online learning, violet, Go.vn
  • 5. Social media types• Social map : Wikimap, GGmap, diadiem• Social Group on : Muachung, nhommua• Social chat : Yahoo chatgroup, Bebo, Paltalk• Social Game : Zing, VTC…• Social music : Nhaccuatui• Social bid : Money bid game• Social health• Social application/widget : Apple store
  • 6. SMM targets and measure for SME
  • 7. SMM other targets• Employee management (Guideline, rule)• Employee motivation (Group, share, game, friendship)• Recruitment (Head hunter)
  • 8. Social Media marketing ways• Buzz marketingBrand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM.Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)
  • 9. Social Media marketing ways• Make playing (Application, game, experiences content)• Viral marketingBrand : Make creative content/campaign + buzz marketingAudients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass mediaReveal (Secrets, Unlock, explore, experiences)
  • 10. • Game flow <>Integrated marketing- (Multi channels: SEM, offline marketing, Digital ways…)- Multi Social media types : Text, game, Video, voice, photos- Multi content (Game show, Contest, Experiences, Fan motivating…)- Influencer / SM PR• Engaging : Quiz, Gifting, Reviews, Scoring,
  • 11. SMM simple plan
  • 12. Viral flow1. Viral content+ Creative+ Trust+ Helpful+ Strange+ Unique+ Celebs+ Benefit
  • 13. 2. Viral Marketing Checklist• Make it Easy to Find and Access• Avoid creating private content behind account logins• Common private areas: Facebook, Google Groups, email inboxes• Selectively share your content in existing in relevant places and networks• Make it Easy to Share• Social sharing tools:• ShareThis: sharethis.com• NEW - Google + 1:• Facebook sharing plugins:• Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/• Comments: http://developers.facebook.com/docs/reference/plugins/comm ents/• Create a friendly URL• Enable embedding and sharing options
  • 14. • Encourage Sharing• Motivate: contests, giveaways, discounts, status, recognition, influence, be understood• Selectively make personal requests of influencers, leaders and champions• Make it fun• Say “thank you”• Track and promote the sharing by others (remember your tags and hashtags)
  • 15. 3. Viral secrets
  • 16. About Author• Website: internetmarketing.vn• Website: hocinternetmarketing.net• Website: kinhdoanhonline.internetmarketing.vn• Website: slideshare.net/adamthien• Website: facebook.com/Thienmarketingonline• Website: facebook.com/hoinhungnguoithichkiemtientreninternet• Và nhiều hệ thống khác, bạn có thể ghé thăm để tìm nhiều tài liệu giá trị…

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