Slideshare as a Social Media Tool

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How to use Slideshare as a social media tool to increase the quality of your network and the effectiveness of finding useful material.

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  • Hello! I congratulate you for your excellent presentation. It’s really interesting. I add your presentation as a favorite, I hope you visit my presentation, and also add me to your favorites. Thanks, greetings from Venezuela http://www.slideshare.net/jesusd411/microsoft-office-nuestro-estilo-de-vida-3202387 Add me to your Favorites click on the heart that says Favorite. Thanks
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  • Dear Walter, Communities too are evolving and when we simply think of Slideshare as a place available to upload presentations.... I think it has a much deeper meaning to it. I would like to understand the NCP model in details if possible. Many thanks for sharing this amazing presentation.
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  • Walter, This is a great step through presentation for a particular tool. I have, in the past, thought of slideshare.net as just a place to make my presentations available for my attendees and as an inexpensive way to provide the presentation. With so many tools to focus on you have provided more clarity on the much deeper and broader role slideshare can have in the B2B world. I have begun a networking process on slideshare following your example. Thanks for making this available and being a leader on topics like this. Wendy Soucie http://xeesm.com/wendysoucie
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  • Russell, for sure that’s a trend. There is a wealth of assets out there in people and goodwill which is untapped so far by ’expert’ communities. Re the NCP model this is basic to understanding how to start, grow and measure your social media activities and return. It’s one of the core 7 business processes of the Social Media Academy, of which I am an alumni. Walter @g2m http://xeesm.com/walter
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  • Timely presentation Walter. It seems that expert communities are emerging where coaching and mentoring are key applications of social media to learning challenges. Your NCP model seem most apt for this task.
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Slideshare as a Social Media Tool

  1. Slideshare as a Social Media Tool How to build quality networks, contribution and participation. Walter Adamson # @g2m Certified Social Media Consultant [email_address] Presented as part of Social Media Tools Week, November 2009 # Disclaimer: Walter Adamson is not associated with Slideshare.
  2. Contents <ul><li>How to build your network </li></ul><ul><li>Network </li></ul><ul><li>Contribution </li></ul><ul><li>Participation </li></ul><ul><li>Housekeeping </li></ul><ul><li>Profile </li></ul><ul><li>Social Links </li></ul><ul><li>Linkedin </li></ul><ul><li>Facebook </li></ul><ul><li>Search & RSS </li></ul>
  3. NCP <ul><li>Model used by Social Media Academy </li></ul><ul><li>Network </li></ul><ul><li>Development of your network </li></ul><ul><li>Purpose, quality and size </li></ul><ul><li>Contribution </li></ul><ul><li>Who is contributing and how often </li></ul><ul><li>Participation </li></ul><ul><li>Measures how others reflect on your network </li></ul><ul><li>Trends over time </li></ul>
  4. My motivation <ul><li>Slideshare great source of quality material </li></ul><ul><li>Networking features under-used , from my observations </li></ul><ul><li>High potential for quality connections </li></ul><ul><li>Filter connections through content quality </li></ul>
  5. Slideshare stats <ul><li>A viral content sharing platform </li></ul><ul><li>Thousands of presentations linked to, blogged about, and tweeted about each day </li></ul><ul><li>70% of traffic from search </li></ul><ul><li>1.5m users </li></ul><ul><li>30,000 uploads weekly </li></ul><ul><li>Twitter search </li></ul>
  6. Network Start at the start <ul><li>You have messages! </li></ul><ul><li>Complete your profile </li></ul><ul><li>People you follow </li></ul><ul><li>Started following someone </li></ul><ul><li>People started following you </li></ul><ul><li>Dianova </li></ul><ul><li>thiruvelan </li></ul><ul><li>Others visited your profile </li></ul>
  7. Your followers not sheep <ul><li>Check them out: </li></ul><ul><li>They’ve made a choice </li></ul><ul><li>How related? </li></ul><ul><li>How active? </li></ul><ul><li>Who do they follow? </li></ul><ul><li>Decide to follow or not </li></ul>
  8. Snap! <ul><li>Features </li></ul><ul><li>Follows and Followers </li></ul><ul><li>Building your network </li></ul><ul><li>1.5m users </li></ul><ul><li>30,000 uploads weekly </li></ul>1 2 4 3 We work with IBM, SaaS, and social media and have an office in New Zealand. 5
  9. <ul><li>Latest followers </li></ul><ul><li>Can “Follow everyone” </li></ul><ul><li>Not recommended </li></ul><ul><li>RSS </li></ul><ul><li>Drill down using your selection criteria </li></ul>Follow the followers
  10. <ul><li>Presentations: </li></ul><ul><li>Communities </li></ul><ul><li>Near Field Communications </li></ul><ul><li>Mobile Futures </li></ul><ul><li>Social Media </li></ul><ul><li>Follow </li></ul><ul><li>Likely future interaction </li></ul>Relevant
  11. <ul><li>Here’s another example </li></ul><ul><li>The selection criteria do work </li></ul><ul><li>Check Chris Sparshott followers </li></ul><ul><li>Latest from people he follows </li></ul><ul><li>Aha! Adam Christensen </li></ul><ul><li>“ Social Media at IBM ” </li></ul><ul><li>Laurel Papworth favorited </li></ul><ul><li>LP local social media star </li></ul><ul><li>This validates Adam Christensen as a valuable network member </li></ul>Network trail validates itself
  12. NCP Contribution <ul><li>Comment in the usual way </li></ul><ul><li>Add social links </li></ul><ul><li>Subscribe to follow up </li></ul><ul><li>Creates participation </li></ul>
  13. NCP Participation - 1 <ul><li>Reflecting on comments </li></ul><ul><li>Links to other sources </li></ul><ul><li>Building network quality </li></ul><ul><li>http://www.slideshare.net/helgetenno </li></ul>
  14. NCP Participation – 2 <ul><li>Best practice tip </li></ul><ul><li>David Armano </li></ul><ul><li>Ask for help in preparing </li></ul><ul><li>Gain participation </li></ul><ul><li>Better quality output </li></ul><ul><li>http://slideshare.net/darmano </li></ul>
  15. Housekeeping Profile <ul><li>Profile – is it complete? </li></ul><ul><li>Add social connector </li></ul><ul><li>Consistent with other profiles </li></ul><ul><li>Which social links to auto? </li></ul>
  16. Housekeeping Social Links <ul><li>Profile – is it complete? </li></ul><ul><li>Social Links – which do you want to activate? </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul>
  17. Housekeeping Linkedin <ul><li>Latest presentations from your connections </li></ul>
  18. Housekeeping Facebook <ul><li>Latest presentations from your friends </li></ul><ul><li>AND your friends’ favourites </li></ul>
  19. Housekeeping Search and RSS <ul><li>Search is OK </li></ul><ul><li>No RSS from Search but from Latest </li></ul><ul><li>Feed RSS Latest into Reader </li></ul><ul><li>(Filter on keywords – Yahoo Pipes) </li></ul>
  20. Conclusion <ul><li>Great tool for networking </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Contribution </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><li>Great source of quality work </li></ul><ul><ul><li>Flow from RSS </li></ul></ul><ul><ul><li>Followings, friends and connections </li></ul></ul><ul><li>http://slideshare.net/adamson </li></ul><ul><li>Blog post set up for discussion: </li></ul><ul><li>http://walteradamson.com </li></ul>

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