©2003 Walter Adamson. CIO Business Innovation Series.
How to Have a Value Proposition Discussion
By Walter Adamson, CEO Digital Investor.
CIOs and IT Leaders need to spark and shape the value discussions with their
business colleagues. They can take the lead in establishing a value
proposition, with their business colleagues, for their enterprise end-clients.
The CIO can adopt a pattern of questions which promote discussions to
identify value, as defined by the business unit audience. This paper proposes
four themes for questions, which if applied give an easy framework to follow.
In addition to the four themes of questions, the paper opens with a quick
review of the CIO’s leadership role in business innovation.
CIO’s Role in Business Innovation Discussions
By adopting a distinct process for generating value propositions CIOs and IT Leaders
have an opportunity to ta