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Oms Brightcove Play 2012

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CEO Adam Singolda and Kim Kriegers, Director of Video OMS

CEO Adam Singolda and Kim Kriegers, Director of Video OMS


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  • 1. The OMS video networkKIM KRIEGERS, DIRECTOR VIDEO
  • 2. OMSOverall portfolio 300 quality sites regional newspapers and radio stations display, crossmedia, mobile and video nationwide reach with over 20 million unique users no. 1 in online newsVideo network full service: content, technology and national sales instream campaigns: pre-roll package / video pod (+ companion) regional newspapers, radio stations, webTV’s, verticals/special interest and own aggregators
  • 3. State of Online Video MonetizationAcross Desktops and DevicesKIM KRIEGERS, DIRECTOR VIDEO
  • 4. Desktops pre-roll package Limitation: Inventory run of network (RON) $ national targeting $ $ Sold out site/title for the last 12 month geo behavioral pre-roll package specials run of network (RON) $ sponsoring/presentership $ $ $ targeting $ $ live-streams channel/playlist series/events/specials local company profile/video $ crossmedia (display-/print-ads) $ $ $
  • 5. Increase the consumption points Taboola recommendation widget to be on all article pages contextual & behavioral recommendations increased traffic up to 290% pre-roll revenue 40 – 290% $ $ additional revenue stream: revenue share from die Google Ads $
  • 6. National SEO video aggregator SEO video catalog powered by VEESEO generates additional meta data through speech recognition and semantic analysis aggregates all videos in the network backlinks drive the page rank keep the value chain for a publisher publisher save time and money one project instead > 100http://www.newsplay.de
  • 7. Specialist aggregators National video verticals aggregation of local content with a national approach / common interest sports (soccer, hockey, handball,…) local weather sensational clips keep the value chain for a publisherhttp://www.hbf-video.net
  • 8. Mobile has still a different priority Mobile websites 70-80% of the local publishers small inventories video consumption via mobile devices < 3% Apps mainly offered as a value-added service within subscriptions (no ads) focus on iPad, iPhone HTML 5 & VAST with DFP Video in Q3