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TDC World SME Expo 20081210

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The presentation was given by Matthew Kwan, Principal Consultant of Adams Company Limited during Hong Kong Trade Development Council - World SME Expo: e-Marketing Symposium. This wonderful …

The presentation was given by Matthew Kwan, Principal Consultant of Adams Company Limited during Hong Kong Trade Development Council - World SME Expo: e-Marketing Symposium. This wonderful presentation amazed over 200 SME business owners and managers in the annual trade show.

Published in: Business, News & Politics

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  • 1. The 8th HKTDC World SME Expo e-Marketing Industry Meet Symposium Matthew Kwan Principal Consultant Adams Company Limited December 10, 2008 Maximizing Return On Investment with e-Marketing
  • 2. e-Marketing 成功與失敗 !
    • Don’t fool yourself by clicks & Impressions !
    Clicks Calls ! 最重要是
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. IDEAL* Summary 總結及回應
    • I – Identify Your Customers 對準目標
    • D – Decide Your Budget 確立預算
    • E – Experiment Your Options 勇於嘗試
    • A – Assess Your Results 評核結果
    • L – Leverage Others 以力打力
    * Source: Maximizing dollars on Web marketing – SME primer by Matthew Kwan 2007 on http://adamshk.blogspot.com
  • 8. Thank You! Enquiries [email_address] www.adamshk.com +852 2723 9977

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