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Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
Market Opportunity Seminar 20090403
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Market Opportunity Seminar 20090403

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This presentation was presented by Matthew Kwan, Principal Consultant of Adams Company Limited a the seminar of Market Opportunity Seminar on April 3, 2009 at Peter Drucker Academy. The audience was …

This presentation was presented by Matthew Kwan, Principal Consultant of Adams Company Limited a the seminar of Market Opportunity Seminar on April 3, 2009 at Peter Drucker Academy. The audience was impressed by the fact how much you can gain by knowing how to do e-Marketing for your company.

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  • Transcript

    • 1. 抓緊市場先機研討會 走在最前.尋找市場先機.成逆市奇葩 2009 年 4 月 3 日
    • 2. 研討會 內容 <ul><li>新科技開發市場策略 Speaker : Matthew Kwan </li></ul><ul><li>白武士有限公司首席顧問 </li></ul><ul><ul><li>了解現今商業與科技的應用與電子營銷新趨勢 </li></ul></ul><ul><ul><li>評審在有限預算中的高效營銷渠道 </li></ul></ul><ul><li>Coffee Break/ 小休 </li></ul><ul><li>尋覓商機,由錢開始 Speaker : Kenneth Chan </li></ul><ul><li>慧科訊業有限公司市場經理 </li></ul><ul><ul><li>準確辨認潛在客戶 </li></ul></ul><ul><ul><li>針對潛在客戶的需要,提升營銷效率 </li></ul></ul>
    • 3. 新科技開發市場策略 Matthew Kwan Principal Consultant Adams Company Limited
    • 4. Broadband Access 194 萬 * Household with Broadband 77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
    • 5. Internet use continues to rise and maintains its 3 rd ranking media position in Hong Kong
    • 6. Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24 Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each? Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
    • 7. 重溫 Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
    • 8. Sales 搵生意… .Costs?? <ul><li>Discussion Groups / Blogs </li></ul><ul><li>Community Websites </li></ul><ul><li>etc… </li></ul><ul><li>e-Mails </li></ul><ul><li>e-Newsletters </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Web Directories </li></ul><ul><li>Online Advertising </li></ul>
    • 9. Discussions, Blogs, Social Applications <ul><li>Participation 共同參與 </li></ul><ul><li>Affiliation 友好結盟 </li></ul><ul><li>Scaling Effects 協同效應 </li></ul>*All names &amp; brands are property of their respective owners
    • 10. &nbsp;
    • 11. &nbsp;
    • 12. e-Marketing 成功與失敗 ! <ul><li>Don’t fool yourself by clicks &amp; Impressions ! </li></ul>Clicks Calls ! 最重要是
    • 13. 成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community Building 是否擴展 支持網 ? Affiliated Websites 是否建立 友好連結 ?
    • 14. 網站取勝的關鍵 : 4C C ustomer Oriented C ontextual Content C ommunity C all to Action
    • 15. *All names &amp; brands are property of their respective owners
    • 16. Summary <ul><li>What e-Marketing channels are you covering? </li></ul><ul><li>How well is your Website…4C? </li></ul><ul><li>Are you building your online community? </li></ul><ul><li>Are you leveraging your affiliations? </li></ul>
    • 17. Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com

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