HKTDC SME Centre Seminar "All about ROI, Integrated Online Strategy" 一網打進, 最緊要營 20131115

771 views

Published on

一網打進,最緊要「營」
社交網絡和手機應用已經成為我們 e-世代人不離不棄的生活習慣,企業如何突圍而出,佔盡優勢在市埸取勝在乎貼近網上新趨勢和科技。有什麼網上宣傳渠道是企業不容忽視的呢?怎樣才能達到最高成本效益呢?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
771
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

HKTDC SME Centre Seminar "All about ROI, Integrated Online Strategy" 一網打進, 最緊要營 20131115

  1. 1. 香港貿發局中小企服務中心:營銷新動向工作坊 「如何有效運用不同推廣平台達至最大行銷效益」 “ How to Maximise Marketing Benefits via Effective Platforms “ 「營」 一網打進,最緊要 All about ROI, Integrated Online Strategy Matthew Kwan Principal Consultant, Adams November 15, 2013 Copyright © 2013. Adams Company Limited. All rights reserved. 1
  2. 2. 聲明 DISCLAIMER 版權所有 Copyright © 2013. Adams Company Limited 未經許可,所有內容均不可對外傳閱 No part of this presentation is allowed to circulate publicly. Copyright © 2013. Adams Company Limited. All rights reserved. 2
  3. 3. 68 4.6 China mobile internet users 5.9 China internet users 12 mobile subscriptions 70 facebook users Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://www.cnnic.net.cn/hlwfzyj/jcsj/ http://newsroom.fb.com/Key-Facts Copyright © 2013. Adams Company Limited. All rights reserved. 24 internet users 15 smartphones in 100M units 3
  4. 4. We live in a TOO……. complicated world!! Picture Source: http://www.visionwebguru.com/enhance-your-sites-viewing-experience-with-responsive-web-design.html Copyright © 2013. Adams Company Limited. All rights reserved. 4
  5. 5. Best Online, Digital, Mobile Integrated Marketing Campaigns SEO: Online PR e-Branding Social Media Search Engine Marketing e-Mails Display Banner Ad. Copyright © 2013. Adams Company Limited. All rights reserved. Mobile Marketing 5
  6. 6. What are the Platforms that you cannot miss! *All names & brands are property of their respective owners Copyright © 2013. Adams Company Limited. All rights reserved. 6
  7. 7. Viral Marketing is all about CRITICAL MASS! Copyright © 2013. Adams Company Limited. All rights reserved. 7
  8. 8. ROI…..is Copyright © 2013. Adams Company Limited. All rights reserved. 8
  9. 9. Thank you! We look forward to collaborating with you Find us on Add us to Phone Book Copyright © 2013. Adams Company Limited. All rights reserved. 9
  10. 10. Thank you! We look forward to collaborating with you Find us on Add us to Phone Book Copyright © 2013. Adams Company Limited. All rights reserved. 9

×