HKTDC Hong Kong Business Seminar in Kuala Lumpur, MalaysiaHKTDC Hong Kong Business Seminar in Kuala Lumpur, Malaysia
Matth...
DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation is allowed to
circulate publicly.
Copyrigh...
Copyright © 2014. Adams Company Limited. All rights reserved.
7
6.86.8mobilemobile
subscriptionssubscriptions
2.42.4intern...
Copyright © 2014. Adams Company Limited. All rights reserved. 4
on November 11, 2013
RMB 35B, 170M transactions
Copyright © 2014. Adams Company Limited. All rights reserved. 5
Source: http://www.atkearney.com/documents/10192/3609951/F...
What Channels are Important for
China Marketing?
6Copyright © 2014. Adams Company Limited. All rights reserved.
1. Baidu.c...
Hong Kong is your preferred choiceHong Kong is your preferred choice
for online marketing in Chinafor online marketing in ...
Hong Kong can be your One-stop Shop!Hong Kong can be your One-stop Shop!
Integrated Marketing ChannelsIntegrated Marketing...
Case Study:
World Famous Brand: Baby Clothing
HK as base for developing online market in China
Copyright © 2014. Adams Com...
Case Study:
One of the world largest executive recruitment agency:
HK as Regional Hub for online recruitment despite
regio...
Success Story: Rewriting A Story from 400 Years Ago…
Building Brand Online in Hong Kong and China
Copyright © 2014. Adams ...
Thank you!
We look forward to collaborating with you
Find us on
Copyright © 2014. Adams Company Limited. All rights reserv...
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HKTDC Seminar in KL, Malaysia: Hong Kong: The Gateway for Marketing Your Products in China 20140313

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is presenting to 300+ business audience in Kuala Lumpur, Malaysia at the HKTDC event about how to use Hong Kong as a platform for online/digital marketing to reach customers in China. Some of the success cases were shared

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HKTDC Seminar in KL, Malaysia: Hong Kong: The Gateway for Marketing Your Products in China 20140313

  1. 1. HKTDC Hong Kong Business Seminar in Kuala Lumpur, MalaysiaHKTDC Hong Kong Business Seminar in Kuala Lumpur, Malaysia Matthew KwanMatthew Kwan Principal Consultant, AdamsPrincipal Consultant, Adams March 13, 2014March 13, 2014 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  2. 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. 3. Copyright © 2014. Adams Company Limited. All rights reserved. 7 6.86.8mobilemobile subscriptionssubscriptions 2.42.4internet usersinternet users 1.51.5smartphonessmartphones 1.21.2facebook usersfacebook users 0.50.5China mobileChina mobile internet usersinternet users 0.590.59ChinaChina internet usersinternet users in Billion units Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts 3
  4. 4. Copyright © 2014. Adams Company Limited. All rights reserved. 4 on November 11, 2013 RMB 35B, 170M transactions
  5. 5. Copyright © 2014. Adams Company Limited. All rights reserved. 5 Source: http://www.atkearney.com/documents/10192/3609951/FG-Online-Retail-Is-Front-and-Center-in-the-Quest-for-Growth-1-intro.jpg 18 November 2013
  6. 6. What Channels are Important for China Marketing? 6Copyright © 2014. Adams Company Limited. All rights reserved. 1. Baidu.com 2. QQ.com 3. Taobao.com 4. Sina.com.cn 5. Hao123.com 6. Weibo.com 7. 360.cn 8. Tmall.com 9. Sohu.com 10.163.com Alexa Ranking as of 2014.03.05 *All names & brands are property of their respective owners
  7. 7. Hong Kong is your preferred choiceHong Kong is your preferred choice for online marketing in Chinafor online marketing in China • Baidu, Sina/Weibo, WeChat, UnionPay haveBaidu, Sina/Weibo, WeChat, UnionPay have branch/representative/agent offices in Hong Kongbranch/representative/agent offices in Hong Kong • Currency being used for advertising on key channelsCurrency being used for advertising on key channels is RMB ONLY, transactions are relatively easieris RMB ONLY, transactions are relatively easier • (Simplified) Chinese is the only official language on(Simplified) Chinese is the only official language on most platforms with complicated local jargonsmost platforms with complicated local jargons • Internet servers/hosting services are world class andInternet servers/hosting services are world class and connection speed to China is very cost-effectiveconnection speed to China is very cost-effective while connecting to the rest of the worldwhile connecting to the rest of the world Copyright © 2014. Adams Company Limited. All rights reserved. 7
  8. 8. Hong Kong can be your One-stop Shop!Hong Kong can be your One-stop Shop! Integrated Marketing ChannelsIntegrated Marketing Channels Copyright © 2014. Adams Company Limited. All rights reserved. Online PR e-Branding Search Engine Marketing e-Mails Display Banner Ad. Social Media Mobile Marketing 8
  9. 9. Case Study: World Famous Brand: Baby Clothing HK as base for developing online market in China Copyright © 2014. Adams Company Limited. All rights reserved. 9
  10. 10. Case Study: One of the world largest executive recruitment agency: HK as Regional Hub for online recruitment despite regional HQ in Singapore/Australia Copyright © 2014. Adams Company Limited. All rights reserved. 10 *All names & brands are property of their respective owners
  11. 11. Success Story: Rewriting A Story from 400 Years Ago… Building Brand Online in Hong Kong and China Copyright © 2014. Adams Company Limited. All rights reserved. 11
  12. 12. Thank you! We look forward to collaborating with you Find us on Copyright © 2014. Adams Company Limited. All rights reserved. Add us to Phone Book 12

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