7 Most Important Steps To Entrepreneurship 20081025

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The presentation was delivered by Matthew Kwan, Principal Consultant of Adams Company Limited at Hong Kong Baptist Universtiy - Joint Universities Career Forum organized by Cougars Hong Kong. This inspirational speech highlighted the key strategy for development career and the 7 most important steps in starting up a company for entrepreneurs.

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7 Most Important Steps To Entrepreneurship 20081025

  1. 1. Entrepreneurship: 7 Most Important Steps 創業秘技 : 七步成「司」 Matthew Kwan Principal Consultant Adams Company Limited October 25, 2008 Cougar Career Forum Fall 2008 Entrepreneurship: 7 Most Important Steps 創業秘技 : 七步成「司」
  2. 2. 1. Business Idea(s)
  3. 3. 2. Sales & Marketing Planning <ul><li>Total Available Market (TAM) </li></ul><ul><li>掌握你的生意基礎 : 5C 而後行 * </li></ul><ul><li>Design your Marketing Channels </li></ul>*Read more about 5C 而後行 on http://adamshk.blogspot.com/2007/12/5cs.html
  4. 4. 掌握你的生意基礎 : 5C 而後行 * *Read more about 5C 而後行 on http://adamshk.blogspot.com/2007/12/5cs.html Costs 成本 Channels 渠道 Complementors 雙贏伙伴 Competitors 競爭對手 Customers 客戶 5C 而後行
  5. 5. 3. Cash Flow Calculation* <ul><li>Initial Capital </li></ul><ul><ul><li>Good for 3 months running?! </li></ul></ul><ul><li>Breakeven Point </li></ul><ul><ul><li>Within first 12 months?! </li></ul></ul><ul><li>Payback Period </li></ul><ul><ul><li>Within first 2 years?! </li></ul></ul>*Read more on Cash Flow is Everything on http://blog.adamshk.com/?p=13
  6. 6. 4. Business Registration & etc… <ul><li>Limited Vs Unlimited </li></ul><ul><li>Budgets (First 2 years) </li></ul><ul><ul><li>Company Formation HK$2180 + HK$1500 </li></ul></ul><ul><ul><li>Bank Account Opening HK$80/per month?? </li></ul></ul><ul><ul><li>Website & Hosting HK$600 per year x2 </li></ul></ul><ul><ul><li>After 12 months Annual Return & AGM HK$1000+ </li></ul></ul><ul><ul><li>Second Year Business Registration HK$2600 </li></ul></ul><ul><ul><li>First 18 months Accounting & Auditing HK$3500 to HK$6000+ </li></ul></ul>Total: HK$14,480
  7. 7. 5. Website Building <ul><li>Branding & Image </li></ul><ul><li>Sales Tools & Marketing </li></ul><ul><li>Ordering Processing </li></ul><ul><li>Communications </li></ul><ul><li>etc… </li></ul>
  8. 8. 成功何求 : 4C 網站必剎技 * C ustomer Oriented C ontext Driven Content C ommunity C all to Action Read more about 4C 網站必剎技 on http://e-campaign.blogspot.com/2008/07/websites-are-so-important-to-make-e.html
  9. 9. 6. Promotion & Advertising <ul><li>Traditional Vs E-Marketing Channels </li></ul>*All names & brands are property of their respective owners
  10. 10. e-Marketing Channels 宣傳 “ e” 境 <ul><li>Discussion Groups / Blogs </li></ul><ul><li>Community Websites </li></ul><ul><li>Social Applications/Software… </li></ul><ul><li>e-Mails </li></ul><ul><li>e-Newsletters </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Web Directories </li></ul><ul><li>Banner Advertising </li></ul>
  11. 11. How to Start e-Markeing… “e” 家點做先… 1. Website 2. Messaging 6. Alliances 5. Customers Databases 3. Newsletters <ul><ul><li>4. Online </li></ul></ul><ul><ul><li>Advertising </li></ul></ul>$
  12. 12. 7. Execution & Continuously Review <ul><li>短期目標 ( 季度 ) </li></ul><ul><li>中期目標 ( 每年 ) </li></ul><ul><li>長期 目標 (3 年 +) </li></ul><ul><li>定期檢討 </li></ul>1 月 2 月 3 月 4 月 5 月 6 月 7 月 8 月 9 月 10 月 11 月 12 月 第一季 第四季 第三季 第二季
  13. 13. 領袖之七個先決特質 The Leader's Seven Essential Behaviors <ul><li>生意人事雙知 Know Your People and Your Business </li></ul><ul><li>現實就是力量 Insist on Realism </li></ul><ul><li>目標輕重分明 Set Clear Goals and Priorities </li></ul><ul><li>樣樣事跟到足 Follow Through </li></ul><ul><li>當論功又行賞 Reward the Doers </li></ul><ul><li>提拔人傳武功 Expand People's Capabilities through Coaching </li></ul><ul><li>我的真真假假 Know Yourself </li></ul>
  14. 14. 創業秘技 : 七步成「司」 <ul><li>Business Idea(s) </li></ul><ul><li>Sales & Marketing Planning </li></ul><ul><li>Cash Flow Calculation </li></ul><ul><li>Business Registration & etc… </li></ul><ul><li>Website Building </li></ul><ul><li>Promotion & Advertising </li></ul><ul><li>Execution & Continuously Review </li></ul>
  15. 15. Thank You ! [email_address] blog.adamshk.com www.adamshk.com Tel: 2723 9977

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