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Consumer Social Networks and its Market Trends by Matthew Kwan/Adams
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Consumer Social Networks and its Market Trends by Matthew Kwan/Adams

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) speaking at the "2012 Digital Marketplace Conference" being organized by Hong Kong Internet Registration Corporation on Aug 22, 2012.

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) speaking at the "2012 Digital Marketplace Conference" being organized by Hong Kong Internet Registration Corporation on Aug 22, 2012.

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Consumer Social Networks and its Market Trends by Matthew Kwan/Adams Consumer Social Networks and its Market Trends by Matthew Kwan/Adams Presentation Transcript

  • Consumer Social Networks and its Market Trends 消費者社交網絡 及市場趨勢 Matthew Kwan Principal Consultant Adams Company Limited August 22, 2012Copyright © 2012. Adams Company Limited. All rights reserved. 1
  • DISCLAIMER Copyright © 2012. Adams Company LimitedNo part of this training material is allowed to circulate publicly. Copyright © 2012. Adams Company Limited. All rights reserved. 2
  • Postmodernism • there is no absolute truth • people perceive the world is subjective • it holds realities to be plural and relative • Postmodernist thought often emphasizes constructivism, idealism, pluralism, relativism, and skepticism Source: http://en.wikipedia.org/wiki/PostmodernismPoster source: http://www.mposter.com/the-matrix-movie-poster.html Copyright © 2012. Adams Company Limited. All rights reserved. 3
  • 901 Million* Facebook is the largest social media* in the world *901M users as of EOM March, 2012:Picture source from: http://my.spill.com http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Copyright © 2012. Adams Company Limited. All rights reserved. 4
  • Social Media Networks in China…*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 5
  • Shopping Cart on Weibo Copyright © 2012. Adams Company Limited. All rights reserved. 6
  • Source: http://hk.weibo.com/info/master.html Copyright © 2012. Adams Company Limited. All rights reserved. 7
  • Social Media are leading the wavein Hong Kong & China 1. Yahoo! 1. Baidu.com 2. Google.com 2. QQ.com 3. Facebook 3. Taobao.com 4. Google.com.hk 4. Sina.com.cn 5. YouTube 5. Google.com.hk 6. Baidu.com 6. 163.com 7. Taobao.com 7. Weibo.com 8. QQ.com 8. Sohu.com 9. Wikipedia.org 9. Google.com 10.Next Media.com 10. Youku.comAlexa Ranking as of 2012.8.15 Copyright © 2012. Adams Company Limited. All rights reserved. 8
  • Source: http://www.youngupstarts.com/2012/04/24/infographic-linkedin-opens-office-in-hong-kong/ Copyright © 2012. Adams Company Limited. All rights reserved. 9
  • 2.5G/3G/4G Mobile 手機用戶 HK:8.9M* PRC:355M** Mobility is the REALITY!*Source: May 2012 http://www.ofca.gov.hk/tc/media_focus/data_statistics/key_stat/index.html**Source: Jan, 2012 http://www.cnnic.cn/research/bgxz/tjbg/201201/P020120118512855484817.pdf Copyright © 2012. Adams Company Limited. All rights reserved. 10
  • Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ Copyright © 2012. Adams Company Limited. All rights reserved. 11
  • 微信來勢洶洶!?Copyright © 2012. Adams Company Limited. All rights reserved. 12
  • Copyright © 2012. Adams Company Limited. All rights reserved. 13
  • Are you thinking Virally? Leverage Attractive Encourage Right Social Sharing Network*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 14
  • “At the end of day, its not about how much revenue were making through social media, its primarily about listening and understanding what our customers need.“ Kerry Bridge, head of social media comms. EMEA, Dell Source:http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b 7/Social-commerce.html Copyright © 2012. Adams Company Limited. All rights reserved. 15
  • Call to Actions• Postmodern consumers are “Feeling Driven”• Select the right Social Media to reach your target audience• Ensure your mobile interface is ready to interact• Attractive contents are the beginning of VIRAL Marketing• Listen more on social media to gain more customer loyalty! Copyright © 2012. Adams Company Limited. All rights reserved. 16
  • Thank You! Enquiries +852 2723 9977 admin@adamshk.com For more details, please visit www.adamshk.com facebook.com/adams.news www.twitter.com/adams_hk blog.adamhk.com slideshare.net/adamshk youtube.com/adamshongkongCopyright © 2012. Adams Company Limited. All rights reserved. 17