HKPC SMEOne & Bank of China “大數據時代 新營商之道”
Matthew Kwan 關廣智
Principal Consultant, Adams
June 17, 2014
Copyright © 2014. Ada...
DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation is allowed to
circulate publicly.
Copyrigh...
Copyright © 2014. Adams Company Limited. All rights reserved.
68mobile
subscriptions
24internet users
15smartphones12faceb...
Copyright © 2014. Adams Company Limited. All rights reserved. 4
2013年11月11日光棍節
350億人民幣
Copyright © 2014. Adams Company Limited. All rights reserved. 5
Online Offline
Copyright © 2014. Adams Company Limited. All rights reserved. 6
*All names & brands are property of their respective owners
ROI 成本效益在乎…
Copyright © 2014. Adams Company Limited. All rights reserved. 7
RMB 200
Logistics
物流
Exclusive
限量! Positioning...
持續增長必定要3R 策略
1. Returning Customer
Copyright © 2014. Adams Company Limited. All rights reserved. 8
Gifts & Discount
Custom...
Copyright © 2014. Adams Company Limited. All rights reserved. 9
Loyalty Program
Up Selling
Cross Selling
持續增長必定要3R 策略
2. R...
持續增長必定要3R 策略
3. Referring Customers
• 接觸客戶量
Critical Mass is
everything!
• 鼓勵互傳 Viral is
all about WOM.
• 必選社交網
Social Med...
進攻策略
• 後現代…Postmodernism/Emotional
• 手機時代…Responsive Website
• 品牌在乎網上知名度…Integrated Online
Marketing
• O2O 在乎 Top of Mind!...
Thank you!
We look forward to collaborating with you
Find us on
www.adamshk.com
Facebook.com/adams.news
Youtube.com/adams_...
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HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617

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Matthew Kwan, Principal Consultant of Adams, describes online to offline (O2O) marketing trend and success factors.

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HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617

  1. 1. HKPC SMEOne & Bank of China “大數據時代 新營商之道” Matthew Kwan 關廣智 Principal Consultant, Adams June 17, 2014 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  2. 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. 3. Copyright © 2014. Adams Company Limited. All rights reserved. 68mobile subscriptions 24internet users 15smartphones12facebook users 5China mobile internet users 6China internet users In 100M units Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts 3
  4. 4. Copyright © 2014. Adams Company Limited. All rights reserved. 4 2013年11月11日光棍節 350億人民幣
  5. 5. Copyright © 2014. Adams Company Limited. All rights reserved. 5 Online Offline
  6. 6. Copyright © 2014. Adams Company Limited. All rights reserved. 6 *All names & brands are property of their respective owners
  7. 7. ROI 成本效益在乎… Copyright © 2014. Adams Company Limited. All rights reserved. 7 RMB 200 Logistics 物流 Exclusive 限量! Positioning 市場定位
  8. 8. 持續增長必定要3R 策略 1. Returning Customer Copyright © 2014. Adams Company Limited. All rights reserved. 8 Gifts & Discount Customer Experience Quality
  9. 9. Copyright © 2014. Adams Company Limited. All rights reserved. 9 Loyalty Program Up Selling Cross Selling 持續增長必定要3R 策略 2. Repeating Purchase
  10. 10. 持續增長必定要3R 策略 3. Referring Customers • 接觸客戶量 Critical Mass is everything! • 鼓勵互傳 Viral is all about WOM. • 必選社交網 Social Media Network Copyright © 2014. Adams Company Limited. All rights reserved. 10
  11. 11. 進攻策略 • 後現代…Postmodernism/Emotional • 手機時代…Responsive Website • 品牌在乎網上知名度…Integrated Online Marketing • O2O 在乎 Top of Mind!...Appearance/Frequency Copyright © 2014. Adams Company Limited. All rights reserved. 11
  12. 12. Thank you! We look forward to collaborating with you Find us on www.adamshk.com Facebook.com/adams.news Youtube.com/adams_hongkong Slideshare.net/adamshk Copyright © 2014. Adams Company Limited. All rights reserved. Add us to Phone Book 12

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