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 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
 HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617
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HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617

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Matthew Kwan, Principal Consultant of Adams, describes online to offline (O2O) marketing trend and success factors.

Matthew Kwan, Principal Consultant of Adams, describes online to offline (O2O) marketing trend and success factors.

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  1. HKPC SMEOne & Bank of China “大數據時代 新營商之道” Matthew Kwan 關廣智 Principal Consultant, Adams June 17, 2014 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. Copyright © 2014. Adams Company Limited. All rights reserved. 68mobile subscriptions 24internet users 15smartphones12facebook users 5China mobile internet users 6China internet users In 100M units Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts 3
  4. Copyright © 2014. Adams Company Limited. All rights reserved. 4 2013年11月11日光棍節 350億人民幣
  5. Copyright © 2014. Adams Company Limited. All rights reserved. 5 Online Offline
  6. Copyright © 2014. Adams Company Limited. All rights reserved. 6 *All names & brands are property of their respective owners
  7. ROI 成本效益在乎… Copyright © 2014. Adams Company Limited. All rights reserved. 7 RMB 200 Logistics 物流 Exclusive 限量! Positioning 市場定位
  8. 持續增長必定要3R 策略 1. Returning Customer Copyright © 2014. Adams Company Limited. All rights reserved. 8 Gifts & Discount Customer Experience Quality
  9. Copyright © 2014. Adams Company Limited. All rights reserved. 9 Loyalty Program Up Selling Cross Selling 持續增長必定要3R 策略 2. Repeating Purchase
  10. 持續增長必定要3R 策略 3. Referring Customers • 接觸客戶量 Critical Mass is everything! • 鼓勵互傳 Viral is all about WOM. • 必選社交網 Social Media Network Copyright © 2014. Adams Company Limited. All rights reserved. 10
  11. 進攻策略 • 後現代…Postmodernism/Emotional • 手機時代…Responsive Website • 品牌在乎網上知名度…Integrated Online Marketing • O2O 在乎 Top of Mind!...Appearance/Frequency Copyright © 2014. Adams Company Limited. All rights reserved. 11
  12. Thank you! We look forward to collaborating with you Find us on www.adamshk.com Facebook.com/adams.news Youtube.com/adams_hongkong Slideshare.net/adamshk Copyright © 2014. Adams Company Limited. All rights reserved. Add us to Phone Book 12

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