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Adams - Wisers Social Media Seminar 20110602
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Adams - Wisers Social Media Seminar 20110602

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Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.

Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.

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Adams - Wisers Social Media Seminar 20110602 Presentation Transcript

  • 1. Social Media Trend & Integrated Marketing
    Matthew Kwan
    Principal Consultant
    Adams Company Limited
    June 2011
    Copyright © 2011. Adams Company Limited. All rights reserved.
    1
    Picture source from: http://my.spill.com
  • 2. Copyright © 2011. Adams Company Limited. All rights reserved.
    2
    About AdamsA marketing consulting company
    e-Marketing
    is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.
    Search Engine
    Marketing
    Search Engine
    Optimization
    e-Mails
    Display
    Banner Ad.
    Social Media
  • 3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects
    Social
    Network
    Copyright © 2011. Adams Company Limited. All rights reserved.
    3
    Social Media Networks is a great channel for reaching very mass market and even business users!
  • 4. Copyright © Matthew Kwan 2010.
    4
    Viral Marketing…Six Degrees of Separation
    Do you believe you can
    reach the World?!
    Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation
  • 5. Copyright © 2011. Adams Company Limited. All rights reserved.
    5
    Just too many social media to use!!
    Picture source from agentgenius.com & www.blogperfume.com/new-27-circular-social-media-icons-in-3-sizes
    *All names & brands are property of their respective owners
  • 6. Social Media are leading the wavein Hong Kong & China
    Yahoo!
    Facebook
    Google.com.hk
    YouTube
    Google.com
    Baidu.com
    Discuss.com.hk
    Windows Live.com
    Next Media.com
    Uwants.com
    6
    Copyright © 2011. Adams Company Limited. All rights reserved.
    Baidu.com
    QQ.com
    Sina.com.cn
    Taobao.com
    Google.com.hk
    163.com
    Google.com
    Sohu.com
    Youku.com
    Soso.com
    Alexa Ranking as of 2011.05.06
    *All names & brands are property of their respective owners
  • 7. Social Media Networks in China…
    Social
    Applications
    Networks
    *All names & brands are property of their respective owners
    7
    Copyright © 2011. Adams Company Limited. All rights reserved.
  • 8. Copyright © 2011. Adams Company Limited. All rights reserved.
    8
    1st Social Network in the World listed on NYSE on May 4
    with highest US$21.93.
    Raised US$743.4 million
  • 9. Copyright © Matthew Kwan 2010.
    9
  • 10. You won’t be successful if you don’t have followers!
  • 11. Copyright © 2010 Adams Company Limited. All rights reserved.
    11
    Dell generated US$6.5M* through Twitter since launch by end of 2009
    Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html
  • 12. Copyright © 2010 Adams Company Limited. All rights reserved.
    12
    “At the end of day, it's not about how much revenue we're making through social media, it's primarily about listeningand understandingwhat our customers need.“
    Kerry Bridge, head of social media comms. EMEA, Dell
    Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html
  • 13. Interactions!
    Are you really ready?
  • 14. Copyright © Matthew Kwan 2010.
    14
    3Million
    Hits in a few days!
  • 15. Copyright © 2011. Adams Company Limited. All rights reserved.
    15
    Are you thinking
    Virally?
  • 16. Summary & Call-to-Actions
    It is never too late to start your social media marketing. START NOW on your mobile!
    Advertisingon social media is also a strategy!
    You really have to talk (interactions) to get friends!
    Always think VIRALLYin order to reach the World!
    Copyright © 2011. Adams Company Limited. All rights reserved.
    16
  • 17. Copyright © 2011. Adams Company Limited. All rights reserved.
    17
    Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comfacebook.com/adams.newswww.twitter.com/adams_hkwww.youtube.com/adamshongkongblog.adamhk.com