Adams - Wisers Social Media Seminar 20110602

Social Media Trend & Integrated Marketing
Matthew Kwan
Principal Consultant
Adams Company Limited
June 2011
Copyright © 2011. Adams Company Limited. All rights reserved.
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Picture source from: http://my.spill.com

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About AdamsA marketing consulting company
e-Marketing
is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.
Search Engine
Marketing
Search Engine
Optimization
e-Mails
Display
Banner Ad.
Social Media

Social Media MarketingDesign, Create, Manage, Excel Viral Effects
Social
Network
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Social Media Networks is a great channel for reaching very mass market and even business users!

Copyright © Matthew Kwan 2010.
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Viral Marketing…Six Degrees of Separation
Do you believe you can
reach the World?!
Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation

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Just too many social media to use!!
Picture source from agentgenius.com & www.blogperfume.com/new-27-circular-social-media-icons-in-3-sizes
*All names & brands are property of their respective owners

Social Media are leading the wavein Hong Kong & China
Yahoo!
Facebook
Google.com.hk
YouTube
Google.com
Baidu.com
Discuss.com.hk
Windows Live.com
Next Media.com
Uwants.com
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Baidu.com
QQ.com
Sina.com.cn
Taobao.com
Google.com.hk
163.com
Google.com
Sohu.com
Youku.com
Soso.com
Alexa Ranking as of 2011.05.06

Social Media Networks in China…
Social
Applications
Networks
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1st Social Network in the World listed on NYSE on May 4
with highest US$21.93.
Raised US$743.4 million

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You won’t be successful if you don’t have followers!

Copyright © 2010 Adams Company Limited. All rights reserved.
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Dell generated US$6.5M* through Twitter since launch by end of 2009
Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html

Copyright © 2010 Adams Company Limited. All rights reserved.
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“At the end of day, it's not about how much revenue we're making through social media, it's primarily about listeningand understandingwhat our customers need.“
Kerry Bridge, head of social media comms. EMEA, Dell
Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html

Interactions!
Are you really ready?

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3Million
Hits in a few days!

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Are you thinking
Virally?

Summary & Call-to-Actions
It is never too late to start your social media marketing. START NOW on your mobile!
Advertisingon social media is also a strategy!
You really have to talk (interactions) to get friends!
Always think VIRALLYin order to reach the World!
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Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comfacebook.com/adams.newswww.twitter.com/adams_hkwww.youtube.com/adamshongkongblog.adamhk.com

Adams - Wisers Social Media Seminar 20110602

by Adams Company Limited on Jun 03, 2011

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Adams - Wisers Social Media Seminar 20110602 — Presentation Transcript