Integrating m-Commerceto Enhance Customer Experience         Matthew Kwan          Principal Consultant        Adams Compa...
DISCLAIMER           Copyright © 2012.         Adams Company LimitedNo part of the contents in this presentation    file i...
Mobile Internet Userswill dominate the market SOON in 2013!Mobile Internet Users inPRC:355M*     38%**     Exclusive on   ...
Accenture surveyed 1100 respondents of Tech-                              Forward consumers in 11 countries. [Feb 15, 2012...
Mobile User Experience:  Commercial Implications?!    • Mobile ready      website?    • Membership: CRM    • Apps: Functio...
Google & Apple are driving Mobile User Experience*All names & brands are property of their respective owners              ...
Virtual Store at Subway Station: TESCO – Home plus in S.Korea  www.youtube.com/watch?v=fGaVFRzTTP4    Copyright © 2012. Ad...
Virtual Subway Supermarket In Shanghai and BeijingSource: http://www.littledoremi.com/virtual-subway-supermarket-in-shangh...
Website Linked: Targeted &Location Based SMS                                                                           • A...
Mobile Coupons & Augmented Reality           Copyright © 2012. Adams Company Limited. All rights reserved.   10
Summary & Call to Actions• m-Commerce is the way to go!• How ready is your website? – Are they mobile ready? No more flash...
Thank You!              Enquiries           +852 2723 9977         admin@adamshk.com   For more details, please visit     ...
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Adams - integrating m-commerce to enhance customer experience 20120425

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Matthew Kwan, Principal Consultant of Adams talks about integrating m-commerce to enhance customer experience

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Adams - integrating m-commerce to enhance customer experience 20120425

  1. 1. Integrating m-Commerceto Enhance Customer Experience Matthew Kwan Principal Consultant Adams Company Limited April 25, 2012
  2. 2. DISCLAIMER Copyright © 2012. Adams Company LimitedNo part of the contents in this presentation file is allowed to circulate publicly. Copyright © 2012. Adams Company Limited. All rights reserved. 2
  3. 3. Mobile Internet Userswill dominate the market SOON in 2013!Mobile Internet Users inPRC:355M* 38%** Exclusive on Mobile **Source: http://www.techwireasia.com/2342/38-of-*Source: Jan, 2012http://www.cnnic.cn/research/bgxz/tjbg/201201/P0201 internet-users-in-china-get-online-exclusively-from-mobile-20118512855484817.pdf devices/ Copyright © 2012. Adams Company Limited. All rights reserved. 3
  4. 4. Accenture surveyed 1100 respondents of Tech- Forward consumers in 11 countries. [Feb 15, 2012] “Mobile commerce …is poised to drive huge changes in the way we shop and pay for goods and services,” Andy Zimmerman, director, mobility services, Accenture.Source: http://newsroom.accenture.com/article_display.cfm?article_id=5149 Copyright © 2012. Adams Company Limited. All rights reserved. 4
  5. 5. Mobile User Experience: Commercial Implications?! • Mobile ready website? • Membership: CRM • Apps: Functional Vs Informational! • Loyalty Vs Sales! Picture from: http://www.bullcitymobile.com/Ho-Ho-Holy-%25$%2523$-Mobile-Apps-Downloads-Exploded-this-Christmas*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 5
  6. 6. Google & Apple are driving Mobile User Experience*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 6
  7. 7. Virtual Store at Subway Station: TESCO – Home plus in S.Korea www.youtube.com/watch?v=fGaVFRzTTP4 Copyright © 2012. Adams Company Limited. All rights reserved. 7
  8. 8. Virtual Subway Supermarket In Shanghai and BeijingSource: http://www.littledoremi.com/virtual-subway-supermarket-in-shanghai-and-beijing/Video: http://www.youtube.com/watch?v=ZO3Sfm8R_MQ&feature=youtu.be Copyright © 2012. Adams Company Limited. All rights reserved. 8
  9. 9. Website Linked: Targeted &Location Based SMS • Age, Sex • Phone Bill $ • Area, Street, Shopping Mall • International Roaming • Devices OS Copyright © 2012. Adams Company Limited. All rights reserved. 9
  10. 10. Mobile Coupons & Augmented Reality Copyright © 2012. Adams Company Limited. All rights reserved. 10
  11. 11. Summary & Call to Actions• m-Commerce is the way to go!• How ready is your website? – Are they mobile ready? No more flash! – Are they fitting to iPhone, Galaxy, iPad, Tabs… – Are they “Google Friendly”?• Apps are good BUT what are your objectives?• Revisit SMS & SEM (Google) for m- Marketing!• Use QR Code with caution!
  12. 12. Thank You! Enquiries +852 2723 9977 admin@adamshk.com For more details, please visit www.adamshk.com blog.adamhk.com facebook.com/adams.news twitter.com/adams_hk youtube.com/adamshongkong slideshare.net/adamshkCopyright © 2012. Adams Company Limited. All rights reserved. 12

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