Adams Company Profile

About Adams A Very Dynamic CompanyWe are a group of professionals and Awardsconsultants who have rich experiencesin business across industries. With our HSBC Business Advisor Awardservices, clients will find themselves 2009 & 2010reaching your goals faster and better! Business Partners Copyright © 2012. Adams Company Limited. All rights reserved. 3

Why Adams… In-depth Experienced Professional E-MarketingMarketeers Consultation Knowledge Extensive ResultTailor Made Partner Oriented Campaign (End-Customer, Network ROI, Execution)Online Offline Timely Market UniqueIntegrated Intelligence Products Approach Copyright © 2012. Adams Company Limited. All rights reserved. 5

Adams e-Marketing ToolsAn Integrated Approach Search EngineSEO: Online PR e-Branding Marketing e-Mails e-Marketing is one of our greatest strengths as we have extensive experiences and partner network providing most comprehensive services covering most e-Marketing channels Social Media Display Mobile available Banner Ad. Marketing Copyright © 2012. Adams Company Limited. All rights reserved. 6

Adams Integrated Strategy Social Search Engine Network Understand (SEO) & (SEM) Market Online Offline Build Brand Integration Awareness Generate Viral Sales Marketing*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 7

Adams Unique Products & Services• Online Survey • Online Multiple Brand • Search Engine • Customer Databases• Online Presence Building Marketing • eDM Campaign and Monitoring • Online Press Releases • eDM Campaign and eDM Sending• Brand Tracking • Social Media Marketing eDM Sending • Social Media• Trending Report • Website design and • Mobile Marketing Marketing production • Shopping platform • Mobile Marketing • Online Distributor • Online Survey • Payment gateway Copyright © 2012. Adams Company Limited. All rights reserved. 8

MarketMax Understand Your Market Adams MarketMax Understand Your Market: Conduct on-line market research to determine the marketing strategy, product positioning, targeting, pricing, etc• Design & Program • Targeting Online Survey Platform – City• Survey Result Tracking – Age• Analytic Report for – Sex Data Analysis – Income• Data Qualification – Occupation – Profession• Invitation & Demand Creation for Survey – Marital status Participants – No. of children• Logistics Planning & • Flexible sample size Execution • Targeted questions Copyright © 2012. Adams Company Limited. All rights reserved. 9

BrandMax Adams BrandMax Building Your Brand Building Your Brand: Create brand awareness by ramping visibility of advertising exposure and marketing messages on search engines and social media.• Online Network Brand Advertising – Target end-customers, segmentation, demographics…etc• Social Media Marketing – Social Media release and interactive program to increase brand awareness• Online Press Release – Create credible awareness and generate excitement and related websites• Website design and production*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 10

CustMax Growing Customer Adams CustMax Database Growing Customer Database: Acquire new customers and loyalty members through innovative campaigns using social media, eDM, mobile marketing…etc• Social Media Program – Games and gifts to attract sign up of website membership – Key channels: Facebook, Weibo, RenRen, QQ,…etc• Customer Databases Exploration• eDM Campaign• Mobile Marketing• Online Survey Copyright © 2012. Adams Company Limited. All rights reserved. 11

SalesMax Generating Adams SalesMax Sales Generating Sales: create constant sales leads and demand for building up a stable sales pipeline.• Search Engine Marketing – Performance based strategy – Innovative keyword choices• Network Banner Ads – Target audience websites – Sales & Action oriented Creatives• eDM / Mobile Campaign• Shopping platform/ Online Distributor Copyright © 2012. Adams Company Limited. All rights reserved. 12

Adams Total Solutionfor Successful Online Marketing Campaigns• Integrated e-Marketing Campaign • Website Design & Production – Search Engine Marketing – Consultation – Online Branding / Awareness – Functionalities Advice Generation – Content Management System – Online Press Releases • Mobile & Facebook Apps – eDM Campaign and eDM Sending – Consultation & Design – Social Media Marketing – Production – Sales Oriented Banner Advertising • SMS Sending• Online Market Research – Telco: 3 or SmarTone Vodafone – Online Survey – Targeted & Location Based Sending – Online Presence Monitoring – Customer Filtering – Brand Tracking – Trending Report • Direct Mailing Promotion to China – China Post Service• Online Payment Gateway – Dun & Bradstreet Service – Debit Card, Visa/Master, AliPay Copyright © 2012. Adams Company Limited. All rights reserved. 13

Search Engine Marketing (SEM)Better Performance & Budget Management Around the World*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 16

Adams Social Media MarketingVirally Successful! Leverage Attractive Encourage Right Social Sharing Network*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 18

e-Mail Campaigns Full Range of Customers, 15%+ Open Rate, Result Oriented with impressive ROI !*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 20

Adams Online Advertising Network 230+ Popular Websites in HK; 300K+ Websites in China; Unlimited on Google Network! Women Youth News Technology Expat Investments Sports Health Beauty Forums Blogs …etc*All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 21

Mobile Marketing : Growing IMPORTANT! 2.5G & 3G Mobile 手機用戶 HK:7.7M* PRC:355M***Source: Oct, 2011 http://www.ofta.gov.hk/en/datastat/key_stat.html**Source: Jan, 2012 http://www.cnnic.cn/research/bgxz/tjbg/201201/P020120118512855484817.pdf Copyright © 2012. Adams Company Limited. All rights reserved. 23

Adams Online Market ResearchBrand Tracking / Social Media Trending Report• Track Onwards Target Customers Online Behaviors• Provide a Snapshot of Competitive Landscape• Provide a Very Comprehensive View on Research Data• Generate Insightful Report Copyright © 2012. Adams Company Limited. All rights reserved. 29

Adams Business PartnerChina Post Authorized Partner in HKSending Direct Mailing to China addresswith Filter Criteria:1. Living Address / Building / Street / Area2. Bank Deposit over RMB…..3. User Job Title4. With Car or not, the car value over RMB…5. Education Level Copyright © 2012. Adams Company Limited. All rights reserved. 34

Adams Business PartnerOne of the World Largest Customer DB Co. DM - Monthly income / Mobile-phone bill >RMB… - Car owner or not & Car price over RMB… - Property owner & property sq. m. price >RMB… eDM - Gender - Interest (e.g. Car / Finance / Fashion / Luxury Goods / Recruitment / Retail / Special offer / Wedding / Education / Beauty) SMS - Monthly income / Mobile-phone bill >RMB… - Car owner or not & Car price over RMB… - Property owner & property sq. m. price >RMB… MMS - Monthly income / Mobile-phone bill >RMB… - Car owner or not & Car price over RMB… - Property owner & property sq. m. price >RMB… Copyright © 2012. Adams Company Limited. All rights reserved. 35

Thank You! Enquiries +852 2723 9977 admin@adamshk.com For more details, please visit www.adamshk.com blog.adamhk.com facebook.com/adams.news twitter.com/adams_hk youtube.com/adamshongkong slideshare.net/adamshkCopyright © 2012. Adams Company Limited. All rights reserved. 37

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Adams Company Profile

by Adams Company Limited on Jun 30, 2011

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