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Adams and D&B Seminar 20110506
 

Adams and D&B Seminar 20110506

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on ...

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.

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    Adams and D&B Seminar 20110506 Adams and D&B Seminar 20110506 Presentation Transcript

    • Overview of e-Marketing Landscape in China
      Matthew Kwan
      Principal Consultant
      Adams Company Limited
      May 2011
      Copyright © 2011. Adams Company Limited. All rights reserved.
      1
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      2
      About AdamsA marketing consulting company
      e-Marketing
      is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.
      Search Engine
      Marketing
      Search Engine
      Optimization
      e-Mails
      Display
      Banner Ad.
      Social Media
    • Social Media MarketingDesign, Create, Manage, Excel Viral Effects
      Social
      Network
      Copyright © 2011. Adams Company Limited. All rights reserved.
      3
    • Online PR Agency (SEO)Awareness, Online Presence, Media Management
      Copyright © 2011. Adams Company Limited. All rights reserved.
      *All names & brands are property of their respective owners
      4
    • Search Engine Marketing (SEM)Better Performance & Budget Management Around the World
      Copyright © 2011. Adams Company Limited. All rights reserved.
      5
      *All names & brands are property of their respective owners
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      6
      e-Mail Campaigns Full Range of Customers, 15%+ Open Rate, Result Oriented with impressive ROI !
      *All names & brands are property of their respective owners
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      7
    • Targeted & Location Based SMS
      Copyright © 2011. Adams Company Limited. All rights reserved.
      8
      Age, Sex
      Phone Bill $
      Area, Street
      Shopping Mall
      International Roaming
      Devices OS
    • Mobile Coupons & Augmented Reality
      Copyright © 2011 Adams Company Limited. All rights reserved.
      9
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      10
      Adams Integrated Strategy
      Social
      Network
      Search Engine
      (SEO) & (SEM)
      *All names & brands are property of their respective owners
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      11
      Reaching Customers in China
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      12
      Worldwide
      Internet Users
      1.9B in June 2010
    • China is Largest Internet Country in the World (0.45B of 1.9B users)
      Copyright © 2011. Adams Company Limited. All rights reserved.
      13
      Internet Users 1.9B
      全球共19億網民中國佔4.5億!*
      *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
    • Internet Usage/Coverage % By Provinces
      Copyright © 2011. Adams Company Limited. All rights reserved.
      14
      Over 34.3%
      28.7% - 34.3%
      Less than 28.7%
      *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
    • Internet User Age Distribution
      Age 10 to 39 are the mass of population.
      44%
      56%
      Male
      Female
      Below
      10
      Below
      10
      10 - 19
      20 - 29
      40 - 49
      30 - 39
      50 - 59
      Over 60
      *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      16
      2010 Internet Purchase
      185M+ Buyers
      Total RMB 498B
      Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm
    • TaoBoa is 70% of the Market
      Copyright © 2011 Adams Company Limited. All rights reserved.
      17
      Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm
    • Top 10 websites in Hong Kong & China
      Yahoo!
      Facebook
      Google.com.hk
      YouTube
      Google.com
      Baidu.com
      Discuss.com.hk
      Windows Live.com
      Next Media.com
      Uwants.com
      18
      Copyright © 2011. Adams Company Limited. All rights reserved.
      Baidu.com
      QQ.com
      Sina.com.cn
      Taobao.com
      Google.com.hk
      163.com
      Google.com
      Sohu.com
      Youku.com
      Soso.com
      Alexa Ranking as of 2011.05.06
      *All names & brands are property of their respective owners
    • Social Media Networks in China…
      Social
      Applications
      Networks
      *All names & brands are property of their respective owners
      19
      Copyright © 2011. Adams Company Limited. All rights reserved.
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      20
      1st Social Network in the World listed on NYSE on May 4
      with highest US$21.93.
      Raised US$743.4 million
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      21
      Tourists from China are overflowing!
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      22
      Shanghai Family spent HK$1Million in 2 days in HK during Labour Day Holiday!
    • Which customers are you targeting?
      Copyright © 2011. Adams Company Limited. All rights reserved.
      23
    • Websites featuring HK to Chinese Tourists…
    • Coupons & Group Purchase (Send with Visa!!)1 Day Purchase Tour to Hong Kong for HK$150??
    • Adams Business PartnerLargest Search Engine in China
      百度搜尋 Search Marketing
      品牌專區 Brand Area
      網盟廣告 Affiliate Network
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      27
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      28
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      29
    • Adams Business PartnerOne of the World Largest Customer DB Co.
      Copyright © 2011. Adams Company Limited. All rights reserved.
      30
    • Adams Business PartnerChina Post Authorized Partner in HK
      Sending Direct Mailing to China address with FilterCriteria:1. Living Address / Building / Street / Area2. Bank Deposit over RMB…..3. User Job Title4. With Car or not, the car value over RMB…5. Education Level
      Copyright © 2011. Adams Company Limited. All rights reserved.
      31
    • Over 10,000 Affiliated Websites in Greater China for Cost Per Sales Marketing
      Copyright © 2011. Adams Company Limited. All rights reserved.
      32
    • Online Payment Gateways80% people do not have credit cards!!
      Copyright © 2011. Adams Company Limited. All rights reserved.
      33
    • Summary & Call to Actions
      Huge China Market is waiting for your action
      Open your Baidu account today, daily spending as low as RMB50
      Increase your online presence in China through Baidu free products
      Plan your targeted campaign using the most effective channels to filter your customers
      Copyright © 2011. Adams Company Limited. All rights reserved.
      34
    • Copyright © 2011. Adams Company Limited. All rights reserved.
      35
      Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comwww.twitter.com/adams_hkblog.adamhk.come-campaign.blogspot.comfacebook.com/adams.news