Adams and D&B Seminar 20110506

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.

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Adams and D&B Seminar 20110506

  1. 1. Overview of e-Marketing Landscape in China <br />Matthew Kwan<br />Principal Consultant<br />Adams Company Limited<br />May 2011<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />1<br />
  2. 2. Copyright © 2011. Adams Company Limited. All rights reserved.<br />2<br />About AdamsA marketing consulting company<br />e-Marketing<br />is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.<br />Search Engine<br />Marketing<br />Search Engine<br />Optimization<br />e-Mails<br />Display <br />Banner Ad.<br />Social Media<br />
  3. 3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects<br />Social <br />Network<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />3<br />
  4. 4. Online PR Agency (SEO)Awareness, Online Presence, Media Management<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />*All names & brands are property of their respective owners<br />4<br />
  5. 5. Search Engine Marketing (SEM)Better Performance & Budget Management Around the World<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />5<br />*All names & brands are property of their respective owners<br />
  6. 6. Copyright © 2011. Adams Company Limited. All rights reserved.<br />6<br />e-Mail Campaigns Full Range of Customers, 15%+ Open Rate, Result Oriented with impressive ROI !<br />*All names & brands are property of their respective owners<br />
  7. 7. Copyright © 2011. Adams Company Limited. All rights reserved.<br />7<br />
  8. 8. Targeted & Location Based SMS<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />8<br />Age, Sex<br />Phone Bill $<br />Area, Street<br />Shopping Mall<br />International Roaming<br />Devices OS<br />
  9. 9. Mobile Coupons & Augmented Reality<br />Copyright © 2011 Adams Company Limited. All rights reserved.<br />9<br />
  10. 10. Copyright © 2011. Adams Company Limited. All rights reserved.<br />10<br />Adams Integrated Strategy<br />Social <br />Network<br />Search Engine<br /> (SEO) & (SEM)<br />*All names & brands are property of their respective owners<br />
  11. 11. Copyright © 2011. Adams Company Limited. All rights reserved.<br />11<br />Reaching Customers in China<br />
  12. 12. Copyright © 2011. Adams Company Limited. All rights reserved.<br />12<br />Worldwide <br />Internet Users<br /> 1.9B in June 2010<br />
  13. 13. China is Largest Internet Country in the World (0.45B of 1.9B users) <br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />13<br />Internet Users 1.9B<br />全球共19億網民中國佔4.5億!*<br />*Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf<br />
  14. 14. Internet Usage/Coverage % By Provinces<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />14<br />Over 34.3%<br />28.7% - 34.3%<br />Less than 28.7%<br />*Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf<br />
  15. 15. Internet User Age Distribution<br />Age 10 to 39 are the mass of population.<br />44%<br />56%<br />Male<br />Female<br />Below <br />10<br />Below<br />10<br />10 - 19<br />20 - 29<br />40 - 49<br />30 - 39<br />50 - 59<br />Over 60<br />*Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf<br />
  16. 16. Copyright © 2011. Adams Company Limited. All rights reserved.<br />16<br />2010 Internet Purchase<br />185M+ Buyers<br />Total RMB 498B<br />Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm<br />
  17. 17. TaoBoa is 70% of the Market<br />Copyright © 2011 Adams Company Limited. All rights reserved.<br />17<br />Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm<br />
  18. 18. Top 10 websites in Hong Kong & China<br />Yahoo!<br />Facebook<br />Google.com.hk <br />YouTube<br />Google.com<br />Baidu.com<br />Discuss.com.hk <br />Windows Live.com <br />Next Media.com <br />Uwants.com <br />18<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />Baidu.com<br />QQ.com<br />Sina.com.cn<br />Taobao.com <br />Google.com.hk<br />163.com<br />Google.com <br />Sohu.com <br />Youku.com<br />Soso.com<br />Alexa Ranking as of 2011.05.06<br />*All names & brands are property of their respective owners<br />
  19. 19. Social Media Networks in China…<br />Social <br />Applications<br />Networks<br />*All names & brands are property of their respective owners<br />19<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />
  20. 20. Copyright © 2011. Adams Company Limited. All rights reserved.<br />20<br />1st Social Network in the World listed on NYSE on May 4 <br />with highest US$21.93.<br />Raised US$743.4 million<br />
  21. 21. Copyright © 2011. Adams Company Limited. All rights reserved.<br />21<br />Tourists from China are overflowing!<br />
  22. 22. Copyright © 2011. Adams Company Limited. All rights reserved.<br />22<br />Shanghai Family spent HK$1Million in 2 days in HK during Labour Day Holiday!<br />
  23. 23. Which customers are you targeting?<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />23<br />
  24. 24. Websites featuring HK to Chinese Tourists…<br />
  25. 25. Coupons & Group Purchase (Send with Visa!!)1 Day Purchase Tour to Hong Kong for HK$150??<br />
  26. 26. Adams Business PartnerLargest Search Engine in China<br />百度搜尋 Search Marketing<br />品牌專區 Brand Area<br />網盟廣告 Affiliate Network<br />
  27. 27. Copyright © 2011. Adams Company Limited. All rights reserved.<br />27<br />
  28. 28. Copyright © 2011. Adams Company Limited. All rights reserved.<br />28<br />
  29. 29. Copyright © 2011. Adams Company Limited. All rights reserved.<br />29<br />
  30. 30. Adams Business PartnerOne of the World Largest Customer DB Co.<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />30<br />
  31. 31. Adams Business PartnerChina Post Authorized Partner in HK<br />Sending Direct Mailing to China address with FilterCriteria:1. Living Address / Building / Street / Area2. Bank Deposit over RMB…..3. User Job Title4. With Car or not, the car value over RMB…5. Education Level<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />31<br />
  32. 32. Over 10,000 Affiliated Websites in Greater China for Cost Per Sales Marketing<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />32<br />
  33. 33. Online Payment Gateways80% people do not have credit cards!!<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />33<br />
  34. 34. Summary & Call to Actions<br />Huge China Market is waiting for your action<br />Open your Baidu account today, daily spending as low as RMB50<br />Increase your online presence in China through Baidu free products<br />Plan your targeted campaign using the most effective channels to filter your customers<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />34<br />
  35. 35. Copyright © 2011. Adams Company Limited. All rights reserved.<br />35<br />Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comwww.twitter.com/adams_hkblog.adamhk.come-campaign.blogspot.comfacebook.com/adams.news<br />

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