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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on ...

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.

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Adams and D&B Seminar 20110506 Presentation Transcript

  • 1. Overview of e-Marketing Landscape in China
    Matthew Kwan
    Principal Consultant
    Adams Company Limited
    May 2011
    Copyright © 2011. Adams Company Limited. All rights reserved.
    1
  • 2. Copyright © 2011. Adams Company Limited. All rights reserved.
    2
    About AdamsA marketing consulting company
    e-Marketing
    is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.
    Search Engine
    Marketing
    Search Engine
    Optimization
    e-Mails
    Display
    Banner Ad.
    Social Media
  • 3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects
    Social
    Network
    Copyright © 2011. Adams Company Limited. All rights reserved.
    3
  • 4. Online PR Agency (SEO)Awareness, Online Presence, Media Management
    Copyright © 2011. Adams Company Limited. All rights reserved.
    *All names & brands are property of their respective owners
    4
  • 5. Search Engine Marketing (SEM)Better Performance & Budget Management Around the World
    Copyright © 2011. Adams Company Limited. All rights reserved.
    5
    *All names & brands are property of their respective owners
  • 6. Copyright © 2011. Adams Company Limited. All rights reserved.
    6
    e-Mail Campaigns Full Range of Customers, 15%+ Open Rate, Result Oriented with impressive ROI !
    *All names & brands are property of their respective owners
  • 7. Copyright © 2011. Adams Company Limited. All rights reserved.
    7
  • 8. Targeted & Location Based SMS
    Copyright © 2011. Adams Company Limited. All rights reserved.
    8
    Age, Sex
    Phone Bill $
    Area, Street
    Shopping Mall
    International Roaming
    Devices OS
  • 9. Mobile Coupons & Augmented Reality
    Copyright © 2011 Adams Company Limited. All rights reserved.
    9
  • 10. Copyright © 2011. Adams Company Limited. All rights reserved.
    10
    Adams Integrated Strategy
    Social
    Network
    Search Engine
    (SEO) & (SEM)
    *All names & brands are property of their respective owners
  • 11. Copyright © 2011. Adams Company Limited. All rights reserved.
    11
    Reaching Customers in China
  • 12. Copyright © 2011. Adams Company Limited. All rights reserved.
    12
    Worldwide
    Internet Users
    1.9B in June 2010
  • 13. China is Largest Internet Country in the World (0.45B of 1.9B users)
    Copyright © 2011. Adams Company Limited. All rights reserved.
    13
    Internet Users 1.9B
    全球共19億網民中國佔4.5億!*
    *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
  • 14. Internet Usage/Coverage % By Provinces
    Copyright © 2011. Adams Company Limited. All rights reserved.
    14
    Over 34.3%
    28.7% - 34.3%
    Less than 28.7%
    *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
  • 15. Internet User Age Distribution
    Age 10 to 39 are the mass of population.
    44%
    56%
    Male
    Female
    Below
    10
    Below
    10
    10 - 19
    20 - 29
    40 - 49
    30 - 39
    50 - 59
    Over 60
    *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf
  • 16. Copyright © 2011. Adams Company Limited. All rights reserved.
    16
    2010 Internet Purchase
    185M+ Buyers
    Total RMB 498B
    Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm
  • 17. TaoBoa is 70% of the Market
    Copyright © 2011 Adams Company Limited. All rights reserved.
    17
    Source: http://news.xinhuanet.com/it/2011-05/04/c_121377366.htm
  • 18. Top 10 websites in Hong Kong & China
    Yahoo!
    Facebook
    Google.com.hk
    YouTube
    Google.com
    Baidu.com
    Discuss.com.hk
    Windows Live.com
    Next Media.com
    Uwants.com
    18
    Copyright © 2011. Adams Company Limited. All rights reserved.
    Baidu.com
    QQ.com
    Sina.com.cn
    Taobao.com
    Google.com.hk
    163.com
    Google.com
    Sohu.com
    Youku.com
    Soso.com
    Alexa Ranking as of 2011.05.06
    *All names & brands are property of their respective owners
  • 19. Social Media Networks in China…
    Social
    Applications
    Networks
    *All names & brands are property of their respective owners
    19
    Copyright © 2011. Adams Company Limited. All rights reserved.
  • 20. Copyright © 2011. Adams Company Limited. All rights reserved.
    20
    1st Social Network in the World listed on NYSE on May 4
    with highest US$21.93.
    Raised US$743.4 million
  • 21. Copyright © 2011. Adams Company Limited. All rights reserved.
    21
    Tourists from China are overflowing!
  • 22. Copyright © 2011. Adams Company Limited. All rights reserved.
    22
    Shanghai Family spent HK$1Million in 2 days in HK during Labour Day Holiday!
  • 23. Which customers are you targeting?
    Copyright © 2011. Adams Company Limited. All rights reserved.
    23
  • 24. Websites featuring HK to Chinese Tourists…
  • 25. Coupons & Group Purchase (Send with Visa!!)1 Day Purchase Tour to Hong Kong for HK$150??
  • 26. Adams Business PartnerLargest Search Engine in China
    百度搜尋 Search Marketing
    品牌專區 Brand Area
    網盟廣告 Affiliate Network
  • 27. Copyright © 2011. Adams Company Limited. All rights reserved.
    27
  • 28. Copyright © 2011. Adams Company Limited. All rights reserved.
    28
  • 29. Copyright © 2011. Adams Company Limited. All rights reserved.
    29
  • 30. Adams Business PartnerOne of the World Largest Customer DB Co.
    Copyright © 2011. Adams Company Limited. All rights reserved.
    30
  • 31. Adams Business PartnerChina Post Authorized Partner in HK
    Sending Direct Mailing to China address with FilterCriteria:1. Living Address / Building / Street / Area2. Bank Deposit over RMB…..3. User Job Title4. With Car or not, the car value over RMB…5. Education Level
    Copyright © 2011. Adams Company Limited. All rights reserved.
    31
  • 32. Over 10,000 Affiliated Websites in Greater China for Cost Per Sales Marketing
    Copyright © 2011. Adams Company Limited. All rights reserved.
    32
  • 33. Online Payment Gateways80% people do not have credit cards!!
    Copyright © 2011. Adams Company Limited. All rights reserved.
    33
  • 34. Summary & Call to Actions
    Huge China Market is waiting for your action
    Open your Baidu account today, daily spending as low as RMB50
    Increase your online presence in China through Baidu free products
    Plan your targeted campaign using the most effective channels to filter your customers
    Copyright © 2011. Adams Company Limited. All rights reserved.
    34
  • 35. Copyright © 2011. Adams Company Limited. All rights reserved.
    35
    Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comwww.twitter.com/adams_hkblog.adamhk.come-campaign.blogspot.comfacebook.com/adams.news