中小企資源服網中小企智營講座系列

Copyright © 2014. Adams Company Limited. All rights reserved.

1
DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation material is
allowed to circulate publicly....
Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/

Copyright © 2014. Adams Company Lim...
Critical Mass
is very
“Critical”

Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

4
Copyright © 2013. Adams Company Limited. All rights reserved.

5
Sharing is
mandatory!

Copyright © 2014. Adams Company Limited. All rights reserved.

6
Copyright © 2014. Adams Company Limited. All rights reserved.

7
Leveraging
Existing
Critical Mass is
Mandatory!
Source: http://hk.weibo.com/info/master.html
Copyright © 2013. Adams Compa...
From
family
business
to

$60M
business*
*http://www.clarelancaster.com.au/s
ocial-media-case-study-cinderellawine.html

Co...
Copyright © 2013. Adams Company Limited. All rights reserved.

10
Example: KLM Surprise

Copyright © 2013. Adams Company Limited. All rights reserved.

11
Virally Successful!

Attractive

Encourage
Sharing

Leverage
Right Social
Network

*All 2014/01/22 brands are property of ...
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

13
Copyright © 2014. Adams Company Limited. All rights reserved.

14
2014/01/22
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

15
Thank you!
We look forward to collaborating with you
Find us on

Add us to Phone Book
Copyright © 2014. Adams Company Limi...
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Growing Customer Database through Social Media Marketing

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is sharing how to use Social Media to grow customer base with a number of success cases.

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Transcript of "Growing Customer Database through Social Media Marketing"

  1. 1. 中小企資源服網中小企智營講座系列 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  2. 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation material is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. 3. Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/ Copyright © 2014. Adams Company Limited. All rights reserved. 3
  4. 4. Critical Mass is very “Critical” Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 4
  5. 5. Copyright © 2013. Adams Company Limited. All rights reserved. 5
  6. 6. Sharing is mandatory! Copyright © 2014. Adams Company Limited. All rights reserved. 6
  7. 7. Copyright © 2014. Adams Company Limited. All rights reserved. 7
  8. 8. Leveraging Existing Critical Mass is Mandatory! Source: http://hk.weibo.com/info/master.html Copyright © 2013. Adams Company Limited. All rights reserved. 8
  9. 9. From family business to $60M business* *http://www.clarelancaster.com.au/s ocial-media-case-study-cinderellawine.html Copyright © 2013. Adams Company Limited. All rights reserved. 9
  10. 10. Copyright © 2013. Adams Company Limited. All rights reserved. 10
  11. 11. Example: KLM Surprise Copyright © 2013. Adams Company Limited. All rights reserved. 11
  12. 12. Virally Successful! Attractive Encourage Sharing Leverage Right Social Network *All 2014/01/22 brands are property of their respective owners names & Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 12
  13. 13. Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 13
  14. 14. Copyright © 2014. Adams Company Limited. All rights reserved. 14
  15. 15. 2014/01/22 Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 15
  16. 16. Thank you! We look forward to collaborating with you Find us on Add us to Phone Book Copyright © 2014. Adams Company Limited. All rights reserved. 16

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