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Growing Customer Database through Social Media Marketing
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Growing Customer Database through Social Media Marketing

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is sharing how to use Social Media to grow customer base with a number of success cases.

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is sharing how to use Social Media to grow customer base with a number of success cases.

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  • 1. 中小企資源服網中小企智營講座系列 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  • 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation material is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  • 3. Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/ Copyright © 2014. Adams Company Limited. All rights reserved. 3
  • 4. Critical Mass is very “Critical” Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 4
  • 5. Copyright © 2013. Adams Company Limited. All rights reserved. 5
  • 6. Sharing is mandatory! Copyright © 2014. Adams Company Limited. All rights reserved. 6
  • 7. Copyright © 2014. Adams Company Limited. All rights reserved. 7
  • 8. Leveraging Existing Critical Mass is Mandatory! Source: http://hk.weibo.com/info/master.html Copyright © 2013. Adams Company Limited. All rights reserved. 8
  • 9. From family business to $60M business* *http://www.clarelancaster.com.au/s ocial-media-case-study-cinderellawine.html Copyright © 2013. Adams Company Limited. All rights reserved. 9
  • 10. Copyright © 2013. Adams Company Limited. All rights reserved. 10
  • 11. Example: KLM Surprise Copyright © 2013. Adams Company Limited. All rights reserved. 11
  • 12. Virally Successful! Attractive Encourage Sharing Leverage Right Social Network *All 2014/01/22 brands are property of their respective owners names & Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 12
  • 13. Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 13
  • 14. Copyright © 2014. Adams Company Limited. All rights reserved. 14
  • 15. 2014/01/22 Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 15
  • 16. Thank you! We look forward to collaborating with you Find us on Add us to Phone Book Copyright © 2014. Adams Company Limited. All rights reserved. 16

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