Growing Customer Database through Social Media Marketing

  • 270 views
Uploaded on

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is sharing how to use Social Media to grow customer base with a number of success cases.

Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is sharing how to use Social Media to grow customer base with a number of success cases.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
270
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 中小企資源服網中小企智營講座系列 Copyright © 2014. Adams Company Limited. All rights reserved. 1
  • 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation material is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  • 3. Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/ Copyright © 2014. Adams Company Limited. All rights reserved. 3
  • 4. Critical Mass is very “Critical” Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 4
  • 5. Copyright © 2013. Adams Company Limited. All rights reserved. 5
  • 6. Sharing is mandatory! Copyright © 2014. Adams Company Limited. All rights reserved. 6
  • 7. Copyright © 2014. Adams Company Limited. All rights reserved. 7
  • 8. Leveraging Existing Critical Mass is Mandatory! Source: http://hk.weibo.com/info/master.html Copyright © 2013. Adams Company Limited. All rights reserved. 8
  • 9. From family business to $60M business* *http://www.clarelancaster.com.au/s ocial-media-case-study-cinderellawine.html Copyright © 2013. Adams Company Limited. All rights reserved. 9
  • 10. Copyright © 2013. Adams Company Limited. All rights reserved. 10
  • 11. Example: KLM Surprise Copyright © 2013. Adams Company Limited. All rights reserved. 11
  • 12. Virally Successful! Attractive Encourage Sharing Leverage Right Social Network *All 2014/01/22 brands are property of their respective owners names & Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 12
  • 13. Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 13
  • 14. Copyright © 2014. Adams Company Limited. All rights reserved. 14
  • 15. 2014/01/22 Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 15
  • 16. Thank you! We look forward to collaborating with you Find us on Add us to Phone Book Copyright © 2014. Adams Company Limited. All rights reserved. 16