OPA Social Media Day8 Social Media Questions             March 6, 2012You Should be Asking Yourself         OPA Social Med...
1. Have we got our buttons right?• Selection• Placement• Formatting                   www.DefineMG.com   adamsherk   2
2. How much Facebook integration is too much?                    www.DefineMG.com       adamsherk   3
3. Are we creating optimized experiences for socialmedia visitors?                     www.DefineMG.com        adamsherk   4
4. How do we maintain active social outpostswithout sacrificing on-site community?                     www.DefineMG.com   ...
5. What’s the right mix of diversification?                    www.DefineMG.com      adamsherk   6
6. How does social media impact SEO?                  www.DefineMG.com     adamsherk   7
7. How do we measure success? Are we tracking theright things?•   Traffic•   Reach•   Activity•   Engagement•   Sentiment•...
8. What can we do better?                                     Photo credit:                                     http://gle...
Thank You!    Adam Sherkadam@definemg.com    adamsherk    www.DefineMG.com
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Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself

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Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself

  1. 1. OPA Social Media Day8 Social Media Questions March 6, 2012You Should be Asking Yourself OPA Social Media Day March 6, 2012 Adam Sherk adam@definemg.com adamsherk www.DefineMG.com
  2. 2. 1. Have we got our buttons right?• Selection• Placement• Formatting www.DefineMG.com adamsherk 2
  3. 3. 2. How much Facebook integration is too much? www.DefineMG.com adamsherk 3
  4. 4. 3. Are we creating optimized experiences for socialmedia visitors? www.DefineMG.com adamsherk 4
  5. 5. 4. How do we maintain active social outpostswithout sacrificing on-site community? www.DefineMG.com adamsherk 5
  6. 6. 5. What’s the right mix of diversification? www.DefineMG.com adamsherk 6
  7. 7. 6. How does social media impact SEO? www.DefineMG.com adamsherk 7
  8. 8. 7. How do we measure success? Are we tracking theright things?• Traffic• Reach• Activity• Engagement• Sentiment• Goal achievement• Conversions• User intent• On-site behavior• Format, style, timing www.DefineMG.com adamsherk 8
  9. 9. 8. What can we do better? Photo credit: http://glenn-snapshots.blogspot.com/ www.DefineMG.com adamsherk 9
  10. 10. Thank You! Adam Sherkadam@definemg.com adamsherk www.DefineMG.com

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