Your SlideShare is downloading. ×
0
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
How to Tie Location-Based Check-Ins into Loyalty CRM Programs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Tie Location-Based Check-Ins into Loyalty CRM Programs

1,468

Published on

Presentation to Social Media Club Atlanta on June 22 2011

Presentation to Social Media Club Atlanta on June 22 2011

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,468
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Adam Steinberg<br />Co-Founder<br />adam.steinberg@placepunch.com<br />
  • 2. Reward Programs Don’t Create Loyalty<br />
  • 3. Agenda<br />30 Seconds on PlacePunch<br />Why Rewards Don’t Equal Loyalty<br />How To Intelligently Use Check-Ins<br />
  • 4. PlacePunch makes it easy to engage customers via location check-ins<br />Your Brand<br />
  • 5. Why reward programs don’t create loyalty<br />
  • 6. vs<br />vs<br />
  • 7. vs<br />Buy 1<br />Get 1 Free<br />Free Fries Every Third Visit<br />vs<br />
  • 8. We’re loyal to <br />great products – not discounts<br />
  • 9. How Marketers Can <br />Intelligently Use Check-Ins<br />
  • 10. Incorporate social and location data<br />CRM<br />
  • 11. Identify loyal and savvy customers<br />Check-ins are a great proxy for identifying your best customers<br />More check-ins = loyalty and influence on the social web<br />
  • 12. Learn about your customers<br />What do they do outside of your building?<br />
  • 13. Reach customers when it’s most relevant<br />Examples<br />Free rides to future games<br />Invitations to sports trivia<br />Email special offers & drink specials<br />
  • 14. A simple thank you<br />Differentiate your brand by saying thank you.<br />
  • 15. A Note On Check-In Rewards<br />
  • 16. Acquisition – Not Loyalty<br />
  • 17. Thanks For Your Time<br />Adam Steinberg<br />Co-Founder - PlacePunch<br />adam.steinberg@placepunch.com<br />678.608.1411<br />@placepunch<br />@adams472<br />

×