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How to Tie Location-Based Check-Ins into Loyalty CRM Programs
 

How to Tie Location-Based Check-Ins into Loyalty CRM Programs

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Presentation to Social Media Club Atlanta on June 22 2011

Presentation to Social Media Club Atlanta on June 22 2011

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    How to Tie Location-Based Check-Ins into Loyalty CRM Programs How to Tie Location-Based Check-Ins into Loyalty CRM Programs Presentation Transcript

    • Adam Steinberg
      Co-Founder
      adam.steinberg@placepunch.com
    • Reward Programs Don’t Create Loyalty
    • Agenda
      30 Seconds on PlacePunch
      Why Rewards Don’t Equal Loyalty
      How To Intelligently Use Check-Ins
    • PlacePunch makes it easy to engage customers via location check-ins
      Your Brand
    • Why reward programs don’t create loyalty
    • vs
      vs
    • vs
      Buy 1
      Get 1 Free
      Free Fries Every Third Visit
      vs
    • We’re loyal to
      great products – not discounts
    • How Marketers Can
      Intelligently Use Check-Ins
    • Incorporate social and location data
      CRM
    • Identify loyal and savvy customers
      Check-ins are a great proxy for identifying your best customers
      More check-ins = loyalty and influence on the social web
    • Learn about your customers
      What do they do outside of your building?
    • Reach customers when it’s most relevant
      Examples
      Free rides to future games
      Invitations to sports trivia
      Email special offers & drink specials
    • A simple thank you
      Differentiate your brand by saying thank you.
    • A Note On Check-In Rewards
    • Acquisition – Not Loyalty
    • Thanks For Your Time
      Adam Steinberg
      Co-Founder - PlacePunch
      adam.steinberg@placepunch.com
      678.608.1411
      @placepunch
      @adams472