Adam Steinberg<br />Co-Founder<br />adam.steinberg@placepunch.com<br />
Reward Programs Don’t Create Loyalty<br />
Agenda<br />30 Seconds on PlacePunch<br />Why Rewards Don’t Equal Loyalty<br />How To Intelligently Use Check-Ins<br />
PlacePunch makes it easy to engage customers via location check-ins<br />Your Brand<br />
Why reward programs don’t create loyalty<br />
vs<br />vs<br />
vs<br />Buy 1<br />Get 1 Free<br />Free Fries Every Third Visit<br />vs<br />
We’re loyal to <br />great products – not discounts<br />
How Marketers Can <br />Intelligently Use Check-Ins<br />
Incorporate social and location data<br />CRM<br />
Identify loyal and savvy customers<br />Check-ins are a great proxy for identifying your best customers<br />More check-in...
Learn about your customers<br />What do they do outside of your building?<br />
Reach customers when it’s most relevant<br />Examples<br />Free rides to future games<br />Invitations to sports trivia<br...
A simple thank you<br />Differentiate your brand by saying thank you.<br />
A Note On Check-In Rewards<br />
Acquisition – Not Loyalty<br />
Thanks For Your Time<br />Adam Steinberg<br />Co-Founder - PlacePunch<br />adam.steinberg@placepunch.com<br />678.608.1411...
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How to Tie Location-Based Check-Ins into Loyalty CRM Programs

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Presentation to Social Media Club Atlanta on June 22 2011

Published in: Business, Technology
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How to Tie Location-Based Check-Ins into Loyalty CRM Programs

  1. 1. Adam Steinberg<br />Co-Founder<br />adam.steinberg@placepunch.com<br />
  2. 2. Reward Programs Don’t Create Loyalty<br />
  3. 3. Agenda<br />30 Seconds on PlacePunch<br />Why Rewards Don’t Equal Loyalty<br />How To Intelligently Use Check-Ins<br />
  4. 4. PlacePunch makes it easy to engage customers via location check-ins<br />Your Brand<br />
  5. 5. Why reward programs don’t create loyalty<br />
  6. 6. vs<br />vs<br />
  7. 7. vs<br />Buy 1<br />Get 1 Free<br />Free Fries Every Third Visit<br />vs<br />
  8. 8. We’re loyal to <br />great products – not discounts<br />
  9. 9. How Marketers Can <br />Intelligently Use Check-Ins<br />
  10. 10. Incorporate social and location data<br />CRM<br />
  11. 11. Identify loyal and savvy customers<br />Check-ins are a great proxy for identifying your best customers<br />More check-ins = loyalty and influence on the social web<br />
  12. 12. Learn about your customers<br />What do they do outside of your building?<br />
  13. 13. Reach customers when it’s most relevant<br />Examples<br />Free rides to future games<br />Invitations to sports trivia<br />Email special offers & drink specials<br />
  14. 14. A simple thank you<br />Differentiate your brand by saying thank you.<br />
  15. 15. A Note On Check-In Rewards<br />
  16. 16. Acquisition – Not Loyalty<br />
  17. 17. Thanks For Your Time<br />Adam Steinberg<br />Co-Founder - PlacePunch<br />adam.steinberg@placepunch.com<br />678.608.1411<br />@placepunch<br />@adams472<br />

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