How to Tie Location-Based Check-Ins into Loyalty CRM Programs

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Presentation to Social Media Club Atlanta on June 22 2011

Presentation to Social Media Club Atlanta on June 22 2011

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  • 1. Adam Steinberg
    Co-Founder
    adam.steinberg@placepunch.com
  • 2. Reward Programs Don’t Create Loyalty
  • 3. Agenda
    30 Seconds on PlacePunch
    Why Rewards Don’t Equal Loyalty
    How To Intelligently Use Check-Ins
  • 4. PlacePunch makes it easy to engage customers via location check-ins
    Your Brand
  • 5. Why reward programs don’t create loyalty
  • 6. vs
    vs
  • 7. vs
    Buy 1
    Get 1 Free
    Free Fries Every Third Visit
    vs
  • 8. We’re loyal to
    great products – not discounts
  • 9. How Marketers Can
    Intelligently Use Check-Ins
  • 10. Incorporate social and location data
    CRM
  • 11. Identify loyal and savvy customers
    Check-ins are a great proxy for identifying your best customers
    More check-ins = loyalty and influence on the social web
  • 12. Learn about your customers
    What do they do outside of your building?
  • 13. Reach customers when it’s most relevant
    Examples
    Free rides to future games
    Invitations to sports trivia
    Email special offers & drink specials
  • 14. A simple thank you
    Differentiate your brand by saying thank you.
  • 15. A Note On Check-In Rewards
  • 16. Acquisition – Not Loyalty
  • 17. Thanks For Your Time
    Adam Steinberg
    Co-Founder - PlacePunch
    adam.steinberg@placepunch.com
    678.608.1411
    @placepunch
    @adams472