Location-Based Services Overview and 5 Tips for Location-Based Marketing

by Adam Steinberg on Nov 18, 2010

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Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.

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Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.

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Location-Based Services Overview and 5 Tips for Location-Based Marketing — Presentation Transcript

Overview of Location-Based Services and How to Get Started with Location-Based Marketing Adam Steinberg Co-Founder, PlacePunch [email_address]

Introduction Adam Steinberg Co-Founder & CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472

Agenda

Evolution of social media

What is a check-in?

How to check-in

Location-based marketing overview

5 tips for starting with location-based marketing

Evolution of Social Media

2000 2004 2007 2010 Share ideas Share photos, updates Share what you’re doing Share where you are

What’s causing this change in social media?

GPS-Enabled Smartphones

Smartphone Affordability

Smartphone popularization 2004 2010

Smartphone usage to exceed flip phone in 2011

What is a Check-In?

Check-ins are social location broadcasting and sharing

Check-ins connect friends and venues

How to Check-In

Download a check-in application to your smartphone

What applications (location-based services) offer check-ins?

Check-in at restaurants, stores

Share check-ins on Twitter, Facebook

Meet friends

Discover new venues

Earn badges

Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days

Redeem Check-In Specials

Why check-in?

Socialize

Earn badges; Become the mayor

Receive offers

Location-Based Marketing Overview

Check-Ins for Business

Check-Ins Are:

Customer Visits

Free Advertising

Customer Data

Why do check-ins matter?

5 million users

+ 150,000 new users a week

2,500 media mentions weekly

Facebook opens check-ins to 500 million members

Brands marketing through location-based services

Restaurants

Retailers

What is location-based marketing? Location enable marketers to target customers according to real preferences at the right time

Goals of location-based marketing

+ Repeat customer visits

+ New customer visits

+ Word of mouth awareness

+ Smarter marketing

Location-based marketing is data and insights

Where your customers are

Where else do they visit

How many friends they have

Who they are (demographics)

Can you harness location data?

In other words …

Timeliness

Personalization

Customer Loyalty +

Word of Mouth Marketing

What location-based marketing is not

5 Tips for Starting With Location-Based Marketing

1. Claim venues and offer specials to nearby customers

2. Deliver timely, relevant messages to customers

Message customers when they check in

Goodwill

Promotional / Bounce backs

SMS/Email/Twitter

Benefits

Affinity

Future visits

Retweets / Awareness

3. Automate personalized marketing

Based on check-ins, create personalized messages for:

Frequent customers

New customers

Lapsed customers

Examples Send thank you messages and special rewards to best customers (that must be shared – buy one get one free) If a customer hasn’t visited in last 60 days, automatically send coupon or offer.

4. Identify your potential customers

Market to potential customers that visit competitors’ locations

5. Measure. Rinse. Repeat.

Bonus: Incorporate location data in other marketing efforts

Send the right offers to the right people based on their check-in history

2 Minutes on PlacePunch

PlacePunch connects your brand to customers through location check-ins Your Brand

PlacePunch enables marketers to:

Build check-in loyalty programs

Send timely, relevant messages

Build email list

Learn about customers

www.placepunch.com

Who do we work with?

Learn more at …

www.placepunch.com

Thanks for your time Adam Steinberg Co-Founder & CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472

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Location-Based Services Overview and 5 Tips for Location-Based Marketing

by Adam Steinberg on Nov 18, 2010

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Location-Based Services Overview and 5 Tips for Location-Based Marketing — Presentation Transcript