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California Futures: Social Media

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California Futures: Social Media California Futures: Social Media Presentation Transcript

  • Adam Rozan Oakland Museum of California
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    • A monthly meetup with social media staff from Bay Area museums
    • Issues, ideas, challenges, and collaboration
    • Questions from BAM SUPERFRIENDS:
    • How do you set goals/objectives for social media programs?
    • How do you measure ROI?
    • How do you integrate collections online, + control, fear, and guidance?
    • Balance between marketing and curatorial?
    • Social media policies for museum staff
    • Metrics for evaluating social media
    • Institutional voice vs. personal
    • Cont…
    • - BAM SUPERFRIENDS
    • Research leads to practice
    • Opening Celebration Weekend – 31 hours
    • Start of our LATE NIGHT programming
    • 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice)
    • GOAL-audience participation, real + meaningful dialogue, maximizing social media
    • Internal Conversation/Buy In
    • BAM SUPERFRIENDS
    • Twitter, Flickr, & Library of Congress
    • Library of Congress
    • Key bloggers + Twitterers
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  • Thank You