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California Futures: Social Media
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California Futures: Social Media

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Published in: Business, Economy & Finance

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  • 1. Adam Rozan Oakland Museum of California
  • 2. • A monthly meetup with social media staff from Bay Area museums • Issues, ideas, challenges, and collaboration Questions from BAM SUPERFRIENDS: • How do you set goals/objectives for social media programs? • How do you measure ROI?
  • 3. • How do you integrate collections online, + control, fear, and guidance? • Balance between marketing and curatorial? • Social media policies for museum staff • Metrics for evaluating social media • Institutional voice vs. personal • Cont… - BAM SUPERFRIENDS
  • 4. • Research leads to practice • Opening Celebration Weekend – 31 hours • Start of our LATE NIGHT programming • 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice) • GOAL-audience participation, real + meaningful dialogue, maximizing social media
  • 5. • Internal Conversation/Buy In • BAM SUPERFRIENDS • Twitter, Flickr, & Library of Congress • Library of Congress • Key bloggers + Twitterers
  • 6. Thank You