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California Futures: Social Media

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    California Futures: Social Media California Futures: Social Media Presentation Transcript

    • Adam Rozan Oakland Museum of California
    •  
      • A monthly meetup with social media staff from Bay Area museums
      • Issues, ideas, challenges, and collaboration
      • Questions from BAM SUPERFRIENDS:
      • How do you set goals/objectives for social media programs?
      • How do you measure ROI?
      • How do you integrate collections online, + control, fear, and guidance?
      • Balance between marketing and curatorial?
      • Social media policies for museum staff
      • Metrics for evaluating social media
      • Institutional voice vs. personal
      • Cont…
      • - BAM SUPERFRIENDS
      • Research leads to practice
      • Opening Celebration Weekend – 31 hours
      • Start of our LATE NIGHT programming
      • 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice)
      • GOAL-audience participation, real + meaningful dialogue, maximizing social media
      • Internal Conversation/Buy In
      • BAM SUPERFRIENDS
      • Twitter, Flickr, & Library of Congress
      • Library of Congress
      • Key bloggers + Twitterers
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    • Thank You