Global print markets to 2016

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Global printing markets to 2016, including trends, technologies, forecasts and end-use sector analysis

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Global print markets to 2016

  1. 1. Global Print Markets to 2016<br />Pira Executive Retreat, Global Print Markets, Nice, France, 6-7 October 2011<br />Adam Page, Business Manager, Reports and Consultancy, Pira International<br />Pira International, Cleeve Road, <br />Leatherhead, Surrey, KT22 7RU<br />membership@pira-international.com<br />+44 (0)1372 802000<br />
  2. 2. Agenda<br />Global Print Market<br />Megatrends<br />Print Drivers<br />End-use Sector trends<br />Print Process trends<br />Regional trends<br />Outlook<br />
  3. 3. The Global Print Market<br />3<br />
  4. 4. Megatrends<br />Demographic trends<br />Economic trends<br />Education<br />Print media and advertising<br />Communications<br />Postal trends<br />Environment<br />4<br />
  5. 5. Changes in population profile by region, 2010-50<br />5<br />Source: World Population Prospects (United Nations)<br />
  6. 6. Top 25 mega-cities,<br />1950-2025<br />6<br />
  7. 7. Global Print Drivers<br />Reduction in run length / shorter lead times<br />Cost reduction pressure<br />Metrics<br />Full colour, totally variable printing.<br />Versioning, personalisation and fully variable data<br />Web-to-print systems <br />Technology development<br />Digital print<br />7<br />
  8. 8. End-use Sectors<br />Source: Pira International<br />8<br />
  9. 9. End-use Sectors – market share<br />Top 25 mega-cities, 1950-2025<br />Source: Pira International<br />9<br />Source: World Population Prospects (United Nations)<br />
  10. 10. Top 25 mega-cities, 1950-2025<br />Brand owners want innovative packaging and better graphics to gain competitive edge and enhance shelf appeal<br />10<br />Source: World Population Prospects (United Nations)<br />
  11. 11. Flexible packaging<br />Top 25 mega-cities, 1950-2025<br />Gravure and flexo dominate<br />Some offset and screen – Digital is small, fast growing<br />Many converters, brand owners and retailers do not understand the capabilities of digital<br />As digital productivity improves, economic break-even points are at higher run lengths <br />Digitally printed flexibles: $1bn by 2015<br />11<br />Source: World Population Prospects (United Nations)<br />
  12. 12. Books is a low growth area outside India and a handful of other less well developed markets, and under threat from digital readers<br />12<br />
  13. 13. Book industry trends<br />Top 25 mega-cities, 1950-2025<br />E-book challenges for publisher. <br />Digitization and copyright<br />Electronic media<br />Marketing innovations<br />Long Tail business model<br />Changes in trade patterns are impacting upon book production in Europe.<br />Print and book manufacturing technology is developing. <br />13<br />Source: World Population Prospects (United Nations)<br />
  14. 14. Top 25 mega-cities, 1950-2025<br />Opportunity for on-demand printing (and its flexibility and personalisation capability) in in magazine production<br />14<br />Source: World Population Prospects (United Nations)<br />
  15. 15. Magazine trends<br />Top 25 mega-cities, 1950-2025<br />Magazine advertising’s historic and forecast shares of above-the-line media sales in Europe, 2003-2012 (% share by value)<br />Source: Pira International Ltd from World Magazine Trends<br />15<br />Source: World Population Prospects (United Nations)<br />
  16. 16. Top 25 mega-cities, 1950-2025<br /> Newspapers face soaring newsprint prices, slumping ad sales, loss of much classified advertising and drops in circulation<br />16<br />Source: World Population Prospects (United Nations)<br />
  17. 17. Newspaper trends<br />Top 25 mega-cities, 1950-2025<br />Newspaper advertising’s historic and forecast shares of above-the-line media sales in Europe, 2003-2012 (% share by value)<br />Source: Pira International Ltd from World Newspaper Trends<br />17<br />Source: World Population Prospects (United Nations)<br />
  18. 18. Top 25 mega-cities, 1950-2025<br /> Average run lengths for many types of promotional print have fallen as advertisers better target potential customers<br />18<br />
  19. 19. Transpromo<br />Top 25 mega-cities, 1950-2025<br />Transpromo is growing strongly<br />Targeted messages in transactional documents increase response rates and improve customer retention <br />Balance of cost reduction and trying to boost revenue <br />19<br />Source: World Population Prospects (United Nations)<br />
  20. 20. Print Processes<br />Top 25 mega-cities, 1950-2025<br />Source: Pira International<br />20<br />Source: World Population Prospects (United Nations)<br />
  21. 21. Print Processes – market share<br />Top 25 mega-cities, 1950-2025<br />Source: Pira International<br />21<br />Source: World Population Prospects (United Nations)<br />
  22. 22. Sheetfed trends<br />Top 25 mega-cities, 1950-2025<br />Still the dominant process but under pressure from digital<br />Increased efficiencies of new technologies helping to reduce unit prices<br />Large format presses are becoming important for the leading press suppliers <br />Steady growth in the use of UV inks and varnishes <br />22<br />Source: World Population Prospects (United Nations)<br />
  23. 23. Web offset trends<br />Top 25 mega-cities, 1950-2025<br />Increasing completion for a diminishing market hitting commercial heatset<br />Significant developments in newspaper press technology <br />Opportunities in hybrid web-inkjet <br />23<br />Source: World Population Prospects (United Nations)<br />
  24. 24. Flexo trends<br />Top 25 mega-cities, 1950-2025<br />Continuing improvements in quality<br />High performance direct flexo CTP such as Esko’s HDI Flexo have helped to push up the bar<br />Benefiting from growth in packaging<br />24<br />Source: World Population Prospects (United Nations)<br />
  25. 25. Gravure trends<br />High volume publication rotogravure and packaging/label printing applications<br />Better quality on lower grades of paper than offset<br />Complex and costly prepress stages to prepare cylinders <br />25<br />
  26. 26. Electrophotography trends<br />Transition from analogue to digital<br />Benefits from trends for shorter runs and faster turnaround<br />Capability of totally variable print also helps boost demand for commercial products. <br />Relatively new sectors, such as photobooks, are becoming established<br />Book printing is seeing strong growth, particularly with short run covers being transferred from offset<br />26<br />
  27. 27. Inkjet trends<br />Increasingly important in a range of formats over the next five to ten years<br />Many benefits for printers and their customers <br />Inkjet becoming part of an industrial decoration process <br />27<br />
  28. 28. Screen trends<br />Declining rapidly as wide format inkjet takes over<br />Some growth in Asia<br />28<br />
  29. 29. Geographic Regions<br />Source: Pira International<br />29<br />
  30. 30. Geographic Regions – market share<br />Source: Pira International<br />30<br />
  31. 31. North American printing industry: companies and employment, 2000–08<br />Source: Pira International Ltd from various sources<br />31<br />
  32. 32. Outlook<br />Rise of digital<br />Megatrends having negative impact in many categories<br />New technologies and new applications<br />Growth in emerging markets<br />32<br />
  33. 33. Thank you for listening.<br />Adam Page<br />Business Manager, Reports and Consultancy<br />Pira International<br />+44 (0) 1372 802 113<br />adam.page@pira-international.com<br />
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