Global print markets to 2016
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Global printing markets to 2016, including trends, technologies, forecasts and end-use sector analysis

Global printing markets to 2016, including trends, technologies, forecasts and end-use sector analysis

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    Global print markets to 2016 Global print markets to 2016 Presentation Transcript

    • Global Print Markets to 2016
      Pira Executive Retreat, Global Print Markets, Nice, France, 6-7 October 2011
      Adam Page, Business Manager, Reports and Consultancy, Pira International
      Pira International, Cleeve Road,
      Leatherhead, Surrey, KT22 7RU
      membership@pira-international.com
      +44 (0)1372 802000
    • Agenda
      Global Print Market
      Megatrends
      Print Drivers
      End-use Sector trends
      Print Process trends
      Regional trends
      Outlook
    • The Global Print Market
      3
    • Megatrends
      Demographic trends
      Economic trends
      Education
      Print media and advertising
      Communications
      Postal trends
      Environment
      4
    • Changes in population profile by region, 2010-50
      5
      Source: World Population Prospects (United Nations)
    • Top 25 mega-cities,
      1950-2025
      6
    • Global Print Drivers
      Reduction in run length / shorter lead times
      Cost reduction pressure
      Metrics
      Full colour, totally variable printing.
      Versioning, personalisation and fully variable data
      Web-to-print systems
      Technology development
      Digital print
      7
    • End-use Sectors
      Source: Pira International
      8
    • End-use Sectors – market share
      Top 25 mega-cities, 1950-2025
      Source: Pira International
      9
      Source: World Population Prospects (United Nations)
    • Top 25 mega-cities, 1950-2025
      Brand owners want innovative packaging and better graphics to gain competitive edge and enhance shelf appeal
      10
      Source: World Population Prospects (United Nations)
    • Flexible packaging
      Top 25 mega-cities, 1950-2025
      Gravure and flexo dominate
      Some offset and screen – Digital is small, fast growing
      Many converters, brand owners and retailers do not understand the capabilities of digital
      As digital productivity improves, economic break-even points are at higher run lengths
      Digitally printed flexibles: $1bn by 2015
      11
      Source: World Population Prospects (United Nations)
    • Books is a low growth area outside India and a handful of other less well developed markets, and under threat from digital readers
      12
    • Book industry trends
      Top 25 mega-cities, 1950-2025
      E-book challenges for publisher.
      Digitization and copyright
      Electronic media
      Marketing innovations
      Long Tail business model
      Changes in trade patterns are impacting upon book production in Europe.
      Print and book manufacturing technology is developing.
      13
      Source: World Population Prospects (United Nations)
    • Top 25 mega-cities, 1950-2025
      Opportunity for on-demand printing (and its flexibility and personalisation capability) in in magazine production
      14
      Source: World Population Prospects (United Nations)
    • Magazine trends
      Top 25 mega-cities, 1950-2025
      Magazine advertising’s historic and forecast shares of above-the-line media sales in Europe, 2003-2012 (% share by value)
      Source: Pira International Ltd from World Magazine Trends
      15
      Source: World Population Prospects (United Nations)
    • Top 25 mega-cities, 1950-2025
      Newspapers face soaring newsprint prices, slumping ad sales, loss of much classified advertising and drops in circulation
      16
      Source: World Population Prospects (United Nations)
    • Newspaper trends
      Top 25 mega-cities, 1950-2025
      Newspaper advertising’s historic and forecast shares of above-the-line media sales in Europe, 2003-2012 (% share by value)
      Source: Pira International Ltd from World Newspaper Trends
      17
      Source: World Population Prospects (United Nations)
    • Top 25 mega-cities, 1950-2025
      Average run lengths for many types of promotional print have fallen as advertisers better target potential customers
      18
    • Transpromo
      Top 25 mega-cities, 1950-2025
      Transpromo is growing strongly
      Targeted messages in transactional documents increase response rates and improve customer retention
      Balance of cost reduction and trying to boost revenue
      19
      Source: World Population Prospects (United Nations)
    • Print Processes
      Top 25 mega-cities, 1950-2025
      Source: Pira International
      20
      Source: World Population Prospects (United Nations)
    • Print Processes – market share
      Top 25 mega-cities, 1950-2025
      Source: Pira International
      21
      Source: World Population Prospects (United Nations)
    • Sheetfed trends
      Top 25 mega-cities, 1950-2025
      Still the dominant process but under pressure from digital
      Increased efficiencies of new technologies helping to reduce unit prices
      Large format presses are becoming important for the leading press suppliers
      Steady growth in the use of UV inks and varnishes
      22
      Source: World Population Prospects (United Nations)
    • Web offset trends
      Top 25 mega-cities, 1950-2025
      Increasing completion for a diminishing market hitting commercial heatset
      Significant developments in newspaper press technology
      Opportunities in hybrid web-inkjet
      23
      Source: World Population Prospects (United Nations)
    • Flexo trends
      Top 25 mega-cities, 1950-2025
      Continuing improvements in quality
      High performance direct flexo CTP such as Esko’s HDI Flexo have helped to push up the bar
      Benefiting from growth in packaging
      24
      Source: World Population Prospects (United Nations)
    • Gravure trends
      High volume publication rotogravure and packaging/label printing applications
      Better quality on lower grades of paper than offset
      Complex and costly prepress stages to prepare cylinders
      25
    • Electrophotography trends
      Transition from analogue to digital
      Benefits from trends for shorter runs and faster turnaround
      Capability of totally variable print also helps boost demand for commercial products.
      Relatively new sectors, such as photobooks, are becoming established
      Book printing is seeing strong growth, particularly with short run covers being transferred from offset
      26
    • Inkjet trends
      Increasingly important in a range of formats over the next five to ten years
      Many benefits for printers and their customers
      Inkjet becoming part of an industrial decoration process
      27
    • Screen trends
      Declining rapidly as wide format inkjet takes over
      Some growth in Asia
      28
    • Geographic Regions
      Source: Pira International
      29
    • Geographic Regions – market share
      Source: Pira International
      30
    • North American printing industry: companies and employment, 2000–08
      Source: Pira International Ltd from various sources
      31
    • Outlook
      Rise of digital
      Megatrends having negative impact in many categories
      New technologies and new applications
      Growth in emerging markets
      32
    • Thank you for listening.
      Adam Page
      Business Manager, Reports and Consultancy
      Pira International
      +44 (0) 1372 802 113
      adam.page@pira-international.com
    • 34
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