3.0 Communication Agency                         Tomáš Roleček, Ondřej Marek, Adam MoczerniukWednesday, May 9, 2012
Wednesday, May 9, 2012
BIG       and creative idea & Single minded proposition                         Travel around Zlín and it surroundings in ...
HOWWednesday, May 9, 2012
Have you seen him recently?               - the story about Jura and line 4               - divided into 2 periodWednesday...
1. period                1. 20 short amateur clips are going to be shot by different users at                   different ...
2. period                •        fake interview with Jura about his reason for running                •        taken as a...
WebWednesday, May 9, 2012
Interactive boardsWednesday, May 9, 2012
Interactive boards                         - promoted by: “the handles in                         trams”, at the interacti...
ApplicationsWednesday, May 9, 2012
Smartphone                         application                         - promoted through the PR articles in local media, ...
The Game                   - In order to turn the youth to our side, the ECO side, we need to                   somehow at...
Wednesday, May 9, 2012
Wednesday, May 9, 2012
Event                   Team of hostesses operating on most crowded bus stops – first of all stops occupied by             ...
How to measure our campaign                   - Number of applications downloaded                   - Number of gaming app...
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3.0 transport

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Transcript of "3.0 transport"

  1. 1. 3.0 Communication Agency Tomáš Roleček, Ondřej Marek, Adam MoczerniukWednesday, May 9, 2012
  2. 2. Wednesday, May 9, 2012
  3. 3. BIG and creative idea & Single minded proposition Travel around Zlín and it surroundings in ECO-friendly way - save time, save money and most importantly, save the environment!Wednesday, May 9, 2012
  4. 4. HOWWednesday, May 9, 2012
  5. 5. Have you seen him recently? - the story about Jura and line 4 - divided into 2 periodWednesday, May 9, 2012
  6. 6. 1. period 1. 20 short amateur clips are going to be shot by different users at different places of Zlin city 2. going to be uploaded on youtube 3. spread links via popular local facebook fan pages (zlin.cz, Golden Apple Mall, theater, HC Zlín....)Wednesday, May 9, 2012
  7. 7. 2. period • fake interview with Jura about his reason for running • taken as a student project • at the end of interview link for site will appearWednesday, May 9, 2012
  8. 8. WebWednesday, May 9, 2012
  9. 9. Interactive boardsWednesday, May 9, 2012
  10. 10. Interactive boards - promoted by: “the handles in trams”, at the interactive boards site, PR articles in local media, in public transport media,Wednesday, May 9, 2012
  11. 11. ApplicationsWednesday, May 9, 2012
  12. 12. Smartphone application - promoted through the PR articles in local media, but also through the runnerWednesday, May 9, 2012
  13. 13. The Game - In order to turn the youth to our side, the ECO side, we need to somehow attract them, while connecting them. - Target audience: Primary: Youth 15 - 26 Secondary: Men younger then 40 - One round same for all the trolleys + geocaching with games - at the place games will take 3-5 min. - Publishing winning and new score on social networks (facebook, twitter...)Wednesday, May 9, 2012
  14. 14. Wednesday, May 9, 2012
  15. 15. Wednesday, May 9, 2012
  16. 16. Event Team of hostesses operating on most crowded bus stops – first of all stops occupied by students - members of TA – close to schools The hostesses offer several smartphones with our applicaton to play directly at the bus stop. This event is related with the idea of our gaming application – are you bored in public transport? Just enjoy the game! (Join us and play our game...)Wednesday, May 9, 2012
  17. 17. How to measure our campaign - Number of applications downloaded - Number of gaming application players - Number of transport application users - Number of views (viral video) - Number of FB site members - Number of public transport website visitors - Amount of sales - Monitoring of media intervention - Number of participants - Monitoring of usersʼ opinion and activity about viral video on FB fan pagesWednesday, May 9, 2012
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