CLIENTS
AWARDS AGENCY OF THE YEAR, 2011, CANNES LIONS GRAND PRIX, 2011, CANNES LIONS GRAND PRIX, 2010, CANNES LIONS AGENCY OF THE ...
ADAM WISE JENNA LEVIN LOU HAYWARD PRIYANKA PUPPALA Wanted to be an actor MARK STAKER Wanted to be a rapper Wanted to be an...
ADAM WISE JENNA LEVIN LOU HAYWARD ACCOUNT DIRECTOR PRIYANKA PUPPALA ACCOUNT PLANNER DIGITAL STRATEGIST ACCOUNT EXECUTIVE M...
<ul><li>ABOUT YOU </li></ul><ul><li>OUR RESEARCH </li></ul><ul><li>OUR APPROACH  </li></ul>STRUCTURE
1. ABOUT YOU
YOU WANT A NATIONAL CAMPAIGN FOR THE WOMEN’S SUBSCRIPTION ENTERPRISE
 
 
BULLSEYE SUE SMITH 42 YEARS, DIVORCED, MOTHER OF TWO. EXECUTIVE GENERAL MANAGER, CORPORATE AFFAIRS, NAB.
PRIMARY AUDIENCE
2. OUR RESEARCH
TARGET INSIGHT WANTS TO HELP WOMEN WHO ARE LESS FORTUNATE SUCCEED.
PRODUCT INSIGHT IT’S MORE THAN JUST A MEANS TO AN INCOME, IT’S A JOB.
BRAND INSIGHT PERCEIVED AS HELPING HOMELESS MEN NOT WOMEN.
REAL ISSUE CORPORATE WOMEN KNOW THAT A GLASS FLOOR EXISTS BUT THEY DON’T KNOW THAT THEY CAN PLAY A PART IN HELPING WOMEN S...
GLASS FLOOR THOSE WHO STRUGGLE TO ENTER THE BOTTOM LEVEL OF EMPLOYMENT.
REAL CHALLENGE TO COMMUNICATE TO CORPORATE WOMEN THAT THEIR BIG ISSUE SUBSCRIPTION HELPS WOMEN BREAK THROUGH THE GLASS FLO...
OBJECTIVE * 50,000 SUBSCRIPTIONS SOLD = 500 WOMEN EMPLOYED. BREAK THROUGH THE GLASS FLOOR FOR 500* HOMELESS WOMEN BY THE E...
3. OUR APPROACH
SMP TOGETHER WOMEN CAN SHATTER THE GLASS FLOOR.
Voice... VOICE
QUESTIONS?
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Bigissue

  1. 2. CLIENTS
  2. 3. AWARDS AGENCY OF THE YEAR, 2011, CANNES LIONS GRAND PRIX, 2011, CANNES LIONS GRAND PRIX, 2010, CANNES LIONS AGENCY OF THE YEAR, 2010, CANNES LIONS SILVER EFFIE, 2010, EFFIE AWARDS SILVER EFFIE, 2009, EFFIE AWARDS
  3. 4. ADAM WISE JENNA LEVIN LOU HAYWARD PRIYANKA PUPPALA Wanted to be an actor MARK STAKER Wanted to be a rapper Wanted to be an astronaut Wanted to be a pop star Wanted to be a fireman
  4. 5. ADAM WISE JENNA LEVIN LOU HAYWARD ACCOUNT DIRECTOR PRIYANKA PUPPALA ACCOUNT PLANNER DIGITAL STRATEGIST ACCOUNT EXECUTIVE MARK STAKER ACCOUNT MANAGER (THE BOSS) (YOUR GO TO) (YOUR 2 ND GO TO) (YOUR RESEARCHER) (YOUR GEEK)
  5. 6. <ul><li>ABOUT YOU </li></ul><ul><li>OUR RESEARCH </li></ul><ul><li>OUR APPROACH </li></ul>STRUCTURE
  6. 7. 1. ABOUT YOU
  7. 8. YOU WANT A NATIONAL CAMPAIGN FOR THE WOMEN’S SUBSCRIPTION ENTERPRISE
  8. 11. BULLSEYE SUE SMITH 42 YEARS, DIVORCED, MOTHER OF TWO. EXECUTIVE GENERAL MANAGER, CORPORATE AFFAIRS, NAB.
  9. 12. PRIMARY AUDIENCE
  10. 13. 2. OUR RESEARCH
  11. 14. TARGET INSIGHT WANTS TO HELP WOMEN WHO ARE LESS FORTUNATE SUCCEED.
  12. 15. PRODUCT INSIGHT IT’S MORE THAN JUST A MEANS TO AN INCOME, IT’S A JOB.
  13. 16. BRAND INSIGHT PERCEIVED AS HELPING HOMELESS MEN NOT WOMEN.
  14. 17. REAL ISSUE CORPORATE WOMEN KNOW THAT A GLASS FLOOR EXISTS BUT THEY DON’T KNOW THAT THEY CAN PLAY A PART IN HELPING WOMEN SMASH THROUGH IT.
  15. 18. GLASS FLOOR THOSE WHO STRUGGLE TO ENTER THE BOTTOM LEVEL OF EMPLOYMENT.
  16. 19. REAL CHALLENGE TO COMMUNICATE TO CORPORATE WOMEN THAT THEIR BIG ISSUE SUBSCRIPTION HELPS WOMEN BREAK THROUGH THE GLASS FLOOR.
  17. 20. OBJECTIVE * 50,000 SUBSCRIPTIONS SOLD = 500 WOMEN EMPLOYED. BREAK THROUGH THE GLASS FLOOR FOR 500* HOMELESS WOMEN BY THE END OF 2012.
  18. 21. 3. OUR APPROACH
  19. 22. SMP TOGETHER WOMEN CAN SHATTER THE GLASS FLOOR.
  20. 23. Voice... VOICE
  21. 24. QUESTIONS?
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