Bigissue
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Bigissue

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Bigissue Bigissue Presentation Transcript

  •  
  • CLIENTS
  • AWARDS AGENCY OF THE YEAR, 2011, CANNES LIONS GRAND PRIX, 2011, CANNES LIONS GRAND PRIX, 2010, CANNES LIONS AGENCY OF THE YEAR, 2010, CANNES LIONS SILVER EFFIE, 2010, EFFIE AWARDS SILVER EFFIE, 2009, EFFIE AWARDS
  • ADAM WISE JENNA LEVIN LOU HAYWARD PRIYANKA PUPPALA Wanted to be an actor MARK STAKER Wanted to be a rapper Wanted to be an astronaut Wanted to be a pop star Wanted to be a fireman
  • ADAM WISE JENNA LEVIN LOU HAYWARD ACCOUNT DIRECTOR PRIYANKA PUPPALA ACCOUNT PLANNER DIGITAL STRATEGIST ACCOUNT EXECUTIVE MARK STAKER ACCOUNT MANAGER (THE BOSS) (YOUR GO TO) (YOUR 2 ND GO TO) (YOUR RESEARCHER) (YOUR GEEK)
    • ABOUT YOU
    • OUR RESEARCH
    • OUR APPROACH
    STRUCTURE
  • 1. ABOUT YOU
  • YOU WANT A NATIONAL CAMPAIGN FOR THE WOMEN’S SUBSCRIPTION ENTERPRISE
  •  
  •  
  • BULLSEYE SUE SMITH 42 YEARS, DIVORCED, MOTHER OF TWO. EXECUTIVE GENERAL MANAGER, CORPORATE AFFAIRS, NAB.
  • PRIMARY AUDIENCE
  • 2. OUR RESEARCH
  • TARGET INSIGHT WANTS TO HELP WOMEN WHO ARE LESS FORTUNATE SUCCEED.
  • PRODUCT INSIGHT IT’S MORE THAN JUST A MEANS TO AN INCOME, IT’S A JOB.
  • BRAND INSIGHT PERCEIVED AS HELPING HOMELESS MEN NOT WOMEN.
  • REAL ISSUE CORPORATE WOMEN KNOW THAT A GLASS FLOOR EXISTS BUT THEY DON’T KNOW THAT THEY CAN PLAY A PART IN HELPING WOMEN SMASH THROUGH IT.
  • GLASS FLOOR THOSE WHO STRUGGLE TO ENTER THE BOTTOM LEVEL OF EMPLOYMENT.
  • REAL CHALLENGE TO COMMUNICATE TO CORPORATE WOMEN THAT THEIR BIG ISSUE SUBSCRIPTION HELPS WOMEN BREAK THROUGH THE GLASS FLOOR.
  • OBJECTIVE * 50,000 SUBSCRIPTIONS SOLD = 500 WOMEN EMPLOYED. BREAK THROUGH THE GLASS FLOOR FOR 500* HOMELESS WOMEN BY THE END OF 2012.
  • 3. OUR APPROACH
  • SMP TOGETHER WOMEN CAN SHATTER THE GLASS FLOOR.
  • Voice... VOICE
  • QUESTIONS?