Customer feedback is one of the crucial factors influencing the growth and sustainability of any business. In the modern age, online customer reviews have brought into existence, a whole new way of marketing for the ecommerce companies.

1. Importance of Customer Feedback for Your Online Business
Customer feedback is one of the crucial factors influencing the growth and sustainability of any
business. In the modern age, online customer reviews have brought into existence, a whole new
way of marketing for the ecommerce companies. Online business analysts and experts are also of
the opinion that feedback plays crucial role in the success of any online business. Without
utilizing it, no business organization can navigate its path to success in the business world. Here
are some ways your online business can utilize customer feedback to ensure progress in the long
run:
Helps in making better decisions
With the help of customer feedback, you can get great help in decision making. You can easily
point out subtle tweaks that may turn out beneficial for your products. Reviews are necessary for
gauging the satisfaction level of your current customers, and this lets you make better decisions
regarding your business in the long run. You can also make yourself aware of all the ongoing and
upcoming trends, potential threats, and devise plans accordingly.
Promotes Employee Learning

2. Training sessions and workshops are beneficial for employees to acquire new skills which would
help them better capture customer feedback. This is an actionable idea yet majority of the
business organizations fail to provide these insights to their workers to capitalize on improved
customer services. You must give access of customers’ opinions to all your employees especially
the live chat operators if you really want them to provide value to your customers.
Improves Customer Happiness
Customers love it when you give them an opportunity to express their views about your products
and services. Whether they produce negative or positive feedback, it would give them pleasure
and make them feel valued. Remember, you should instruct your representatives to immediately
acknowledge feedback from the customers, regardless of its negativity or positivity.
Encouraging customer feedback on your business website is a ‘Must Do’ task in the modern
business world and it is no longer an option. So you should make sure that you optimize all
channels of customer feedback including telephonic support, live chat support, e-mail and
website reviews. Adapting customer-centric approach is essential for the survival of any online
business organization in the new age.
- See more at: http://www.webgreeter.com/blog/customer-service/customer-feedback-for-your-
online-business/