Your SlideShare is downloading. ×
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Jive Market Engagement Webcast
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jive Market Engagement Webcast

1,449

Published on

This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage …

This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,449
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
85
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  •  Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.  The survey covers degrees of trust consumers have for advertisers/brands. The top 2 are worth highlighting:90% of consumers surveyed trusted recommendations from people they knew personally70% trusted opinions from other consumers posted onlineThere has been an explosion of user generated content, and as a result, consumers have a new way of assessing brands, products and services.  The report quotes:“The explosion in consumer-generated media (CGM) over the last couple of years – we are now tracking over 100 million CGM sources – means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly”
  • Eliminate missteps “moment of pain or opportunity” Proactively monitor brand/product issues and competitive threatEnable employees to quickly collaborate on proper responses/interventionsDiscover emerging trends and quickly actElevate & broaden the external social activity streamIncrease velocity and rally employees around social insights Analyze the effectiveness of interventionsDesign and launch programs with greater certainty and speed
  • Transcript

    • 1. Market Engagement Solution
    • 2. Poll #1
      Do you regularly use social software?
      • No
      • 3. Yes – but not very often
      • 4. Yes – I’m a reader (blogs, communities, etc.) but don’t post
      • 5. Yes – I regularly participate (read and post)
    • The Social Web’s Influence is Significant
      77% of the total internet audience participates
      Viewing social sites has surpassed personal email usage
      70% of consumers trust opinions from other consumers posted online
      Data: Nielsen Research and comScore Media Metrix, 2009
    • 6. Leveraging the Social Web is Now Critical
      What’s being said about our brand?
      Is our campaign working?
      Where are customers going for answers?
      What is our perception vs. competitors?
    • 7. An Example of Influence: ‘The Moment of Pain’
      First proactive mention by United on Twitter: 4 days after video
      (after 1.2M video views, 10,000+ negative tweets specific to the incident)
      ?
    • 8. Social: Transforming the web andbusiness
      Micro-segmented markets, prospects in control, the customer voice is loud
      Our Focus Today
      Show how Jive keeps you engaged across the social web
    • 9. Poll #2
      Do you regularly use social software?
      • Not doing any buzz monitoring
      • 10. Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)
      • 11. Using a buzz monitoring solution
      • 12. Buzz monitoring + social software internally to share learns
    • Marketing and Sales Center Solutions
    • 13. Social Media Monitoring Today
      LISTEN
      Discover real-time, relevant, impactful conversations
      MEASURE
      Monitor, analyze and track those conversations
      real-time, relevant, impactful conversations
      IT’S NOT ENOUGH
      • Collective experience not tapped into or contributed to
      • 14. Difficulty ensuring timely and effective responses
      • 15. Limited awareness internally of social web trends
    • The Jive Difference: Monitoring + Collaboration
      LISTEN
      Discover real-time, relevant, impactful conversations
      MEASURE
      Monitor, analyze and track those conversations
      real-time, relevant, impactful conversations
      SHARE
      Socialize observations and create actionable viewpoints that accelerate actions & decisions
      ENGAGE
      Enable a broad set of employees to have an active dialog with customers and influencers
    • 16. Jive’s Market Engagement Solution Demo
      Listen and measure
      Share and engage
      Turn insights into action
      Scenario
      • Developing a New Product – Netbook
      • 17. Looking to understand the market landscape
    • Listen and Measure
      One click to share the report as an observation
    • 18. Share and Engage – from the Media Console
    • 19. Share and Engage – from the web
      Any market expert can pull in market observations
    • 20. Share and Engage – from your community
    • 21. Turn Insights Into Actions
      Insert observations into Viewpoint reports and add recommendations
    • 22. Audience Q&A
    • 23. Live Demo
    • 24. Social Media Engagement With Jive
      Eliminate missteps in the moment of pain or opportunity
      Broaden internal visibility
      Report on trends and turn insights into action
      The bottom line:
      Faster, smarter social media responses
    • 25. More Audience Q&A
    • 26. Time’s Up – Continue the Conversation Online
      Jive’s Business Conversations Community
      A place to connect with business peers about Social Business Software
      Ask Learn Share Connect
      http://www.jivesoftware.com/clearstep/thread/1525
      Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software
    • 27. Defining & Leading the SBS Market
      Largestsocial business software company in the world
      Leaderin Forrester Community Wave
      Visionaryin Gartner Magic Quadrant
      International operations
      Sequoia Capitalbacked (Google, Apple, Oracle)
      2,500+ customers
    • 28. The Leader in Social Business Software
      jivesoftware.com

    ×