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Jive Market Engagement Webcast
 

Jive Market Engagement Webcast

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This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage ...

This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.

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  •  Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.  The survey covers degrees of trust consumers have for advertisers/brands. The top 2 are worth highlighting:90% of consumers surveyed trusted recommendations from people they knew personally70% trusted opinions from other consumers posted onlineThere has been an explosion of user generated content, and as a result, consumers have a new way of assessing brands, products and services.  The report quotes:“The explosion in consumer-generated media (CGM) over the last couple of years – we are now tracking over 100 million CGM sources – means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly”
  • Eliminate missteps “moment of pain or opportunity” Proactively monitor brand/product issues and competitive threatEnable employees to quickly collaborate on proper responses/interventionsDiscover emerging trends and quickly actElevate & broaden the external social activity streamIncrease velocity and rally employees around social insights Analyze the effectiveness of interventionsDesign and launch programs with greater certainty and speed

Jive Market Engagement Webcast Jive Market Engagement Webcast Presentation Transcript

  • Market Engagement Solution
  • Poll #1
    Do you regularly use social software?
    • No
    • Yes – but not very often
    • Yes – I’m a reader (blogs, communities, etc.) but don’t post
    • Yes – I regularly participate (read and post)
  • The Social Web’s Influence is Significant
    77% of the total internet audience participates
    Viewing social sites has surpassed personal email usage
    70% of consumers trust opinions from other consumers posted online
    Data: Nielsen Research and comScore Media Metrix, 2009
  • Leveraging the Social Web is Now Critical
    What’s being said about our brand?
    Is our campaign working?
    Where are customers going for answers?
    What is our perception vs. competitors?
  • An Example of Influence: ‘The Moment of Pain’
    First proactive mention by United on Twitter: 4 days after video
    (after 1.2M video views, 10,000+ negative tweets specific to the incident)
    ?
  • Social: Transforming the web andbusiness
    Micro-segmented markets, prospects in control, the customer voice is loud
    Our Focus Today
    Show how Jive keeps you engaged across the social web
  • Poll #2
    Do you regularly use social software?
    • Not doing any buzz monitoring
    • Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)
    • Using a buzz monitoring solution
    • Buzz monitoring + social software internally to share learns
  • Marketing and Sales Center Solutions
  • Social Media Monitoring Today
    LISTEN
    Discover real-time, relevant, impactful conversations
    MEASURE
    Monitor, analyze and track those conversations
    real-time, relevant, impactful conversations
    IT’S NOT ENOUGH
    • Collective experience not tapped into or contributed to
    • Difficulty ensuring timely and effective responses
    • Limited awareness internally of social web trends
  • The Jive Difference: Monitoring + Collaboration
    LISTEN
    Discover real-time, relevant, impactful conversations
    MEASURE
    Monitor, analyze and track those conversations
    real-time, relevant, impactful conversations
    SHARE
    Socialize observations and create actionable viewpoints that accelerate actions & decisions
    ENGAGE
    Enable a broad set of employees to have an active dialog with customers and influencers
  • Jive’s Market Engagement Solution Demo
    Listen and measure
    Share and engage
    Turn insights into action
    Scenario
    • Developing a New Product – Netbook
    • Looking to understand the market landscape
  • Listen and Measure
    One click to share the report as an observation
  • Share and Engage – from the Media Console
  • Share and Engage – from the web
    Any market expert can pull in market observations
  • Share and Engage – from your community
  • Turn Insights Into Actions
    Insert observations into Viewpoint reports and add recommendations
  • Audience Q&A
  • Live Demo
  • Social Media Engagement With Jive
    Eliminate missteps in the moment of pain or opportunity
    Broaden internal visibility
    Report on trends and turn insights into action
    The bottom line:
    Faster, smarter social media responses
  • More Audience Q&A
  • Time’s Up – Continue the Conversation Online
    Jive’s Business Conversations Community
    A place to connect with business peers about Social Business Software
    Ask Learn Share Connect
    http://www.jivesoftware.com/clearstep/thread/1525
    Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software
  • Defining & Leading the SBS Market
    Largestsocial business software company in the world
    Leaderin Forrester Community Wave
    Visionaryin Gartner Magic Quadrant
    International operations
    Sequoia Capitalbacked (Google, Apple, Oracle)
    2,500+ customers
  • The Leader in Social Business Software
    jivesoftware.com