Market Engagement Solution

Poll #1Do you regularly use social software? No Yes – but not very often Yes – I’m a reader (blogs, communities, etc.) but don’t post Yes – I regularly participate (read and post)

No

Yes – but not very often

Yes – I’m a reader (blogs, communities, etc.) but don’t post

Yes – I regularly participate (read and post)

The Social Web’s Influence is Significant77% of the total internet audience participatesViewing social sites has surpassed personal email usage70% of consumers trust opinions from other consumers posted onlineData: Nielsen Research and comScore Media Metrix, 2009

Leveraging the Social Web is Now CriticalWhat’s being said about our brand? Is our campaign working?Where are customers going for answers?What is our perception vs. competitors?

An Example of Influence: ‘The Moment of Pain’First proactive mention by United on Twitter: 4 days after video(after 1.2M video views, 10,000+ negative tweets specific to the incident) ?

Social: Transforming the web andbusinessMicro-segmented markets, prospects in control, the customer voice is loudOur Focus TodayShow how Jive keeps you engaged across the social web

Poll #2Do you regularly use social software?Not doing any buzz monitoringPatchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)Using a buzz monitoring solutionBuzz monitoring + social software internally to share learns

Not doing any buzz monitoring

Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)

Using a buzz monitoring solution

Buzz monitoring + social software internally to share learns

Marketing and Sales Center Solutions

Social Media Monitoring Today LISTENDiscover real-time, relevant, impactful conversationsMEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversationsIT’S NOT ENOUGHCollective experience not tapped into or contributed toDifficulty ensuring timely and effective responsesLimited awareness internally of social web trends

Collective experience not tapped into or contributed to

Difficulty ensuring timely and effective responses

Limited awareness internally of social web trends

The Jive Difference: Monitoring + CollaborationLISTENDiscover real-time, relevant, impactful conversationsMEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversationsSHARESocialize observations and create actionable viewpoints that accelerate actions & decisionsENGAGEEnable a broad set of employees to have an active dialog with customers and influencers

Jive’s Market Engagement Solution DemoListen and measureShare and engageTurn insights into actionScenarioDeveloping a New Product – NetbookLooking to understand the market landscape

Developing a New Product – Netbook

Looking to understand the market landscape

Listen and MeasureOne click to share the report as an observation

Share and Engage – from the Media Console

Share and Engage – from the webAny market expert can pull in market observations

Share and Engage – from your community

Turn Insights Into ActionsInsert observations into Viewpoint reports and add recommendations

Audience Q&A

Live Demo

Social Media Engagement With JiveEliminate missteps in the moment of pain or opportunityBroaden internal visibilityReport on trends and turn insights into actionThe bottom line:Faster, smarter social media responses

More Audience Q&A

Time’s Up – Continue the Conversation OnlineJive’s Business Conversations CommunityA place to connect with business peers about Social Business SoftwareAsk Learn Share Connecthttp://www.jivesoftware.com/clearstep/thread/1525Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software

Defining & Leading the SBS MarketLargestsocial business software company in the worldLeaderin Forrester Community WaveVisionaryin Gartner Magic QuadrantInternational operationsSequoia Capitalbacked (Google, Apple, Oracle)2,500+ customers

The Leader in Social Business Softwarejivesoftware.com