Jive Market Engagement Webcast


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This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.

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  •  Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.  The survey covers degrees of trust consumers have for advertisers/brands. The top 2 are worth highlighting:90% of consumers surveyed trusted recommendations from people they knew personally70% trusted opinions from other consumers posted onlineThere has been an explosion of user generated content, and as a result, consumers have a new way of assessing brands, products and services.  The report quotes:“The explosion in consumer-generated media (CGM) over the last couple of years – we are now tracking over 100 million CGM sources – means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly”
  • Eliminate missteps “moment of pain or opportunity” Proactively monitor brand/product issues and competitive threatEnable employees to quickly collaborate on proper responses/interventionsDiscover emerging trends and quickly actElevate & broaden the external social activity streamIncrease velocity and rally employees around social insights Analyze the effectiveness of interventionsDesign and launch programs with greater certainty and speed
  • Jive Market Engagement Webcast

    1. 1. Market Engagement Solution<br />
    2. 2. Poll #1<br />Do you regularly use social software?<br /><ul><li> No
    3. 3. Yes – but not very often
    4. 4. Yes – I’m a reader (blogs, communities, etc.) but don’t post
    5. 5. Yes – I regularly participate (read and post) </li></li></ul><li>The Social Web’s Influence is Significant<br />77% of the total internet audience participates<br />Viewing social sites has surpassed personal email usage<br />70% of consumers trust opinions from other consumers posted online<br />Data: Nielsen Research and comScore Media Metrix, 2009<br />
    6. 6. Leveraging the Social Web is Now Critical<br />What’s being said about our brand? <br />Is our campaign working?<br />Where are customers going for answers?<br />What is our perception vs. competitors? <br />
    7. 7. An Example of Influence: ‘The Moment of Pain’<br />First proactive mention by United on Twitter: 4 days after video<br />(after 1.2M video views, 10,000+ negative tweets specific to the incident) <br />?<br />
    8. 8. Social: Transforming the web andbusiness<br />Micro-segmented markets, prospects in control, the customer voice is loud<br />Our Focus Today<br />Show how Jive keeps you engaged across the social web<br />
    9. 9. Poll #2<br />Do you regularly use social software?<br /><ul><li>Not doing any buzz monitoring
    10. 10. Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)
    11. 11. Using a buzz monitoring solution
    12. 12. Buzz monitoring + social software internally to share learns</li></li></ul><li>Marketing and Sales Center Solutions<br />
    13. 13. Social Media Monitoring Today <br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />IT’S NOT ENOUGH<br /><ul><li>Collective experience not tapped into or contributed to
    14. 14. Difficulty ensuring timely and effective responses
    15. 15. Limited awareness internally of social web trends</li></li></ul><li>The Jive Difference: Monitoring + Collaboration<br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />SHARE<br />Socialize observations and create actionable viewpoints that accelerate actions & decisions<br />ENGAGE<br />Enable a broad set of employees to have an active dialog with customers and influencers<br />
    16. 16. Jive’s Market Engagement Solution Demo<br />Listen and measure<br />Share and engage<br />Turn insights into action<br />Scenario<br /><ul><li>Developing a New Product – Netbook
    17. 17. Looking to understand the market landscape</li></li></ul><li>Listen and Measure<br />One click to share the report as an observation<br />
    18. 18. Share and Engage – from the Media Console<br />
    19. 19. Share and Engage – from the web<br />Any market expert can pull in market observations<br />
    20. 20. Share and Engage – from your community<br />
    21. 21. Turn Insights Into Actions<br />Insert observations into Viewpoint reports and add recommendations<br />
    22. 22. Audience Q&A<br />
    23. 23. Live Demo<br />
    24. 24. Social Media Engagement With Jive<br />Eliminate missteps in the moment of pain or opportunity<br />Broaden internal visibility<br />Report on trends and turn insights into action<br />The bottom line:<br />Faster, smarter social media responses<br />
    25. 25. More Audience Q&A<br />
    26. 26. Time’s Up – Continue the Conversation Online<br />Jive’s Business Conversations Community<br />A place to connect with business peers about Social Business Software<br />Ask Learn Share Connect<br />http://www.jivesoftware.com/clearstep/thread/1525<br />Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software<br />
    27. 27. Defining & Leading the SBS Market<br />Largestsocial business software company in the world<br />Leaderin Forrester Community Wave<br />Visionaryin Gartner Magic Quadrant<br />International operations<br />Sequoia Capitalbacked (Google, Apple, Oracle)<br />2,500+ customers<br />
    28. 28. The Leader in Social Business Software<br />jivesoftware.com<br />