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The Little Things That Matter
 

The Little Things That Matter

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Every day we interact with dozens, if not hundreds of brands. We share our opinions about those brands and their products openly and freely. ...

Every day we interact with dozens, if not hundreds of brands. We share our opinions about those brands and their products openly and freely.

Each brand experience is another chance for the brand to build equity with YOU and keep YOU as a customer. Ultimately it’s to their advantage to keep you happy and satisfied.

Most of these brand interactions are on a small, personal, and individual level.

You are more influential than you know. Brands are starting to recognize your influence. We operate in a world where the paradox of excellence exists and all it takes is one negative interaction to deplete the equity bank.

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    The Little Things That Matter The Little Things That Matter Presentation Transcript

    • micro Interactions Why The Little Things Matter Adam Kmiec August 22, 2008
    • Good Morning
    • If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it? -Randy Pausch
    • Letʼs Have Some Fun
    • micro Interactions?
    • Not This
    • This - At a Basic Level