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Every day we interact with dozens, if not hundreds of brands. We share our opinions about those brands and their products openly and freely. ...

Every day we interact with dozens, if not hundreds of brands. We share our opinions about those brands and their products openly and freely.

Each brand experience is another chance for the brand to build equity with YOU and keep YOU as a customer. Ultimately it’s to their advantage to keep you happy and satisfied.

Most of these brand interactions are on a small, personal, and individual level.

You are more influential than you know. Brands are starting to recognize your influence. We operate in a world where the paradox of excellence exists and all it takes is one negative interaction to deplete the equity bank.

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