The Social Media Gravy Train Is over

The Social MediaGravy Train Is Over DiGiDAY September 22, 2011

Good Afternoon #digiday

Return OnInvestment

Return On Amazing

This Won’t Be YourTypical Conversation

Obligatory Social Media Stats

700mm Users Worldwide 230mm Users Worldwide Fastest GrowingSocial Network Ever

700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users Worldwide Fastest GrowingSocial Network Ever

700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users 21mm Users Are Worldwide Considered Active Fastest GrowingSocial Network Ever

700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users 21mm Users Are Worldwide Considered Active Fastest Growing 40% Decline In UseSocial Network Ever

Have We Lost Our Minds?

2011 Feels A Lot Like 1997

Expert

Expert22K/Day

Expert22K/DayWriting A BookOn Google+For Business

“In my mind, it’ll be a pretty useful book foranyone who wants to get started withGoogle+, but also useful for people lookingfor some tips and tactics to get even moreout of their efforts on Google+ for theirbusiness.”

Enter The ChiefListening Ofﬁcer

“"Our chief listener is critical to making sure the right people in theorganization are aware of what the conversations on the web aresaying about us, so that relevant people in the business canconnect with customers," said Richard Binhammer, communicationsexecutive at Dell. Mr. Binhammer points out that "Dell has beenlistening for four years and created a position called Listening Czartwo years ago. We are a leader in the listening space."AdAge, 2010

374.05 vs. 14.24

We’re In A Race To Collect Likes

Is Facebook Our Friend? Or Our Frenemy?

We’re Buying &Selling “Engagement”

But Why?

“Engagement, that phrase / name, is not a metric that anyoneunderstands and even when used it rarely drives the action /improvement on the website.Why?Because it is not really a metric, it is an excuse.”-Avinash Kaushik

We Have Made TheException The Rule

What AboutSome Answers

No Seriously

I Believe People Have Always Been Social

Companies Are Getting SmarterSellers Of Hope Beware

Stop Talking In Buzz WordsStart Talking In Reality

Great Products + 0 Social >Poor Products With Great Social

Invest In Amazing Products

The Social Media Gravy Train Is over

by Adam Kmiec on Sep 25, 2011

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The Social Media Gravy Train Is over — Presentation Transcript