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The Social Media Gravy Train Is over

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My 2011 DiGiDay Social presentation on how marketers and organizations are getting more sophisticated with social media. Part of that sophistication is hiring battle tested veterans to lead social …

My 2011 DiGiDay Social presentation on how marketers and organizations are getting more sophisticated with social media. Part of that sophistication is hiring battle tested veterans to lead social media. Those battle tested veterans are taking aim with the sad state of social media "experts,' consultants, agencies and companies that are all claiming to have the holy grail for generating meaningless metrics, like..."likes."

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  • 1. The Social MediaGravy Train Is Over DiGiDAY September 22, 2011
  • 2. Good Afternoon #digiday
  • 3. Return OnInvestment
  • 4. Return On Amazing
  • 5. This Won’t Be YourTypical Conversation
  • 6. Obligatory Social Media Stats
  • 7. 700mm Users Worldwide 230mm Users Worldwide Fastest GrowingSocial Network Ever
  • 8. 700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users Worldwide Fastest GrowingSocial Network Ever
  • 9. 700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users 21mm Users Are Worldwide Considered Active Fastest GrowingSocial Network Ever
  • 10. 700mm Users Growth Declined 4 Worldwide Months In A Row 230mm Users 21mm Users Are Worldwide Considered Active Fastest Growing 40% Decline In UseSocial Network Ever
  • 11. Have We Lost Our Minds?
  • 12. 2011 Feels A Lot Like 1997
  • 13. Expert
  • 14. Expert22K/Day
  • 15. Expert22K/DayWriting A BookOn Google+For Business
  • 16. “In my mind, it’ll be a pretty useful book foranyone who wants to get started withGoogle+, but also useful for people lookingfor some tips and tactics to get even moreout of their efforts on Google+ for theirbusiness.”
  • 17. Enter The ChiefListening Officer
  • 18. “"Our chief listener is critical to making sure the right people in theorganization are aware of what the conversations on the web aresaying about us, so that relevant people in the business canconnect with customers," said Richard Binhammer, communicationsexecutive at Dell. Mr. Binhammer points out that "Dell has beenlistening for four years and created a position called Listening Czartwo years ago. We are a leader in the listening space."AdAge, 2010
  • 19. 374.05 vs. 14.24
  • 20. We’re In A Race To Collect Likes
  • 21. Is Facebook Our Friend? Or Our Frenemy?
  • 22. We’re Buying &Selling “Engagement”
  • 23. But Why?
  • 24. “Engagement, that phrase / name, is not a metric that anyoneunderstands and even when used it rarely drives the action /improvement on the website.Why?Because it is not really a metric, it is an excuse.”-Avinash Kaushik
  • 25. We Have Made TheException The Rule
  • 26. What AboutSome Answers
  • 27. No Seriously
  • 28. I Believe People Have Always Been Social
  • 29. Companies Are Getting SmarterSellers Of Hope Beware
  • 30. Stop Talking In Buzz WordsStart Talking In Reality
  • 31. Great Products + 0 Social >Poor Products With Great Social
  • 32. Invest In Amazing Products

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