micro Interactions
Why The Little Things Matter
Adam Kmiec
August 22, 2008

Good Morning

\"If I sent a child into one of your stores
with a broken salt and pepper shaker
today, would your policies allow your
workers to be kind enough to replace it?\"
-Randy Pausch

Letʼs Have Some Fun

micro Interactions?

Not This

This - At a Basic Level

Every day we interact with dozens, if not hundreds of brands. We
share our opinions about those brands and their products openly
and freely.
Each brand experience is another chance for the brand to build
equity with YOU and keep YOU as a customer. Ultimately itʼs to
their advantage to keep you happy and satisfied.
Most of these brand interactions