The Little Things That Matter

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    The Little Things That Matter - Presentation Transcript

    1. micro Interactions Why The Little Things Matter Adam Kmiec August 22, 2008
    2. Good Morning
    3. \"If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?\" -Randy Pausch
    4. Letʼs Have Some Fun
    5. micro Interactions?
    6. Not This
    7. This - At a Basic Level
    8. Every day we interact with dozens, if not hundreds of brands. We share our opinions about those brands and their products openly and freely. Each brand experience is another chance for the brand to build equity with YOU and keep YOU as a customer. Ultimately itʼs to their advantage to keep you happy and satisfied. Most of these brand interactions

    Adam KmiecAdam Kmiec, 10 months ago

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    Every day we interact with dozens, if not hundreds more

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