Making Social Business Work For Your Business

Adapting To The Digital World Becoming A Socially Savvy Business Adam Kmiec November 12, 2009 Sunday, November 22, 2009

Good Afternoon Sunday, November 22, 2009

#duqtc Sunday, November 22, 2009

Sunday, November 22, 2009

Basically Iʼm Old Sunday, November 22, 2009

Do you like my shirt? A: Yes B: No Sunday, November 22, 2009

Do you think social media is about giving up control to your consumer? A: Yes B: No Sunday, November 22, 2009

Is social media a fad? A: Yes B: No Sunday, November 22, 2009

Social Media Sunday, November 22, 2009

X Social Media Sunday, November 22, 2009

Itʼs Not About Social Media … Itʼs About Social Business Sunday, November 22, 2009

Social > Media Sunday, November 22, 2009

Businesses Started Out As Social Sunday, November 22, 2009

Customer Focused Sunday, November 22, 2009

Technology Has Gotten In The Way Sunday, November 22, 2009

This Was Supposed To Make Communication More Personal Sunday, November 22, 2009

It Didnʼt... Sunday, November 22, 2009

Technology Isnʼt Social Sunday, November 22, 2009

People Are Social Sunday, November 22, 2009

Thatʼs Why Social > Media Sunday, November 22, 2009

But, I Keep Hearing About Social Networks Sunday, November 22, 2009

Lots Of Logos Sunday, November 22, 2009

Your Logo > Sunday, November 22, 2009

Lots Of Networks Sunday, November 22, 2009

Networks Are Made Of People... Sunday, November 22, 2009

...People You Want To Connect With Sunday, November 22, 2009

People > Networks Sunday, November 22, 2009

Connecting With People Generates Money Sunday, November 22, 2009

So How About Some Real Case Studies? Sunday, November 22, 2009

“For the ﬁrst time ever, conversations are visible to us. You cannot start in social media without knowing how to listen.” -Stan Joosten, Procter & Gamble Sunday, November 22, 2009

From tweeting To Making The Register Ring Sunday, November 22, 2009

6,011 Followers Sunday, November 22, 2009

tweetup 11/2/2008 Sunday, November 22, 2009

The Host - JR Cohen Sunday, November 22, 2009

100+ People Sunday, November 22, 2009

Itʼs Not Vapor Itʼs Real Sales Sunday, November 22, 2009

This Is Duncan Sunday, November 22, 2009

He Sells Fences Sunday, November 22, 2009

“The company supplemented its mailed-out catalog and ads in specialty magazines with a website about ﬁve years ago, but the big breakthrough came last December, when Duncan added a blog that he calls The Fence Post.” Sunday, November 22, 2009

Since then, he has had an 850% increase in sales leads. Sunday, November 22, 2009

Why? Sunday, November 22, 2009

Google Likes Content Sunday, November 22, 2009

“We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information like that they wouldn't be able to ﬁnd out easily any other way.'' Sunday, November 22, 2009

Heʼs Expanded Sunday, November 22, 2009

Steak Is Tasty Sunday, November 22, 2009

Building Awareness Through An Integrated Approach Sunday, November 22, 2009

Ugly Site Sunday, November 22, 2009

But, Thatʼs Ok Itʼs Functional Letʼs Build Around It Sunday, November 22, 2009

“As far as our ROI on social media efforts, of course itʼs always hard to determine that. But, what I do know is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent.” Sunday, November 22, 2009

Which case study did you ﬁnd most interesting? A: Coffee Groundz B: Louis E. Page C: Caminito Sunday, November 22, 2009

Creating A Toolbox Sunday, November 22, 2009

Network Connect Contribute Monitor Sunday, November 22, 2009

My Advice Sunday, November 22, 2009

Be You Sunday, November 22, 2009

Remember, There Are NO Rules Sunday, November 22, 2009

Convert “Social” Connections Into Real Connections Sunday, November 22, 2009

Donʼt Focus On The Numbers Sunday, November 22, 2009

Give Something Back And Provide Value Sunday, November 22, 2009

Experiment Continually Sunday, November 22, 2009

Thank You! Sunday, November 22, 2009

Making Social Business Work For Your Business

by Adam Kmiec on Nov 22, 2009

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Making Social Business Work For Your Business — Presentation Transcript