#DigitalFitness
@adamkmiec
“I’m Back”
Time

to reach

50 Million users….
38 years

13 years

4 years

3 years 2 years
2007

2014

2011
I Don’t Have
All The
Answers…
But, Here’s
Some
Thoughts
1. Bet On
Behaviors
Ring 5 Early Adoption
Ring 4 Well Understood, Low Adoption
Ring 3 Tipping Point With High Fragmentation
Ring 2 High Awaren...
Disposable Content - Snap Chat, Secret
Quantified Lives - Nest, Jawbone Up
FOMO - Instagram
Expression Of Me - Pinterest, S...
2. Stop
Following
The 15% Rule
Great Content
Is Expensive
$1,000+ For 1 Tweet,
Created In
15 Minutes

Creative Director!
Group Creative Director!
Chief Creative Officer!
Account Dir...
Distribution
Is Cheap
3. ReThink
Your Models
Department)Size)

•  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest%
ratio%was%1...
To tell great brand
stories, REWARD your
agency for IDEAS,
instead of execution.!
It’s All Going
To Keep
Moving Faster
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
Keeping Ahead In A Digitally Fit World
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Keeping Ahead In A Digitally Fit World

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My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

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Keeping Ahead In A Digitally Fit World

  1. 1. #DigitalFitness @adamkmiec
  2. 2. “I’m Back”
  3. 3. Time to reach 50 Million users…. 38 years 13 years 4 years 3 years 2 years
  4. 4. 2007 2014 2011
  5. 5. I Don’t Have All The Answers…
  6. 6. But, Here’s Some Thoughts
  7. 7. 1. Bet On Behaviors
  8. 8. Ring 5 Early Adoption Ring 4 Well Understood, Low Adoption Ring 3 Tipping Point With High Fragmentation Ring 2 High Awareness, Solid Adoption Ring 1 Globally Adopted
  9. 9. Disposable Content - Snap Chat, Secret Quantified Lives - Nest, Jawbone Up FOMO - Instagram Expression Of Me - Pinterest, Spotify Discovery - Search, Yelp!
  10. 10. 2. Stop Following The 15% Rule
  11. 11. Great Content Is Expensive
  12. 12. $1,000+ For 1 Tweet, Created In 15 Minutes Creative Director! Group Creative Director! Chief Creative Officer! Account Director! Technical Director! Content Manager! Associate Community Manager! Senior Copywriter! Senior Strategist! Senior Copywriter! Senior Art Director! Group Account Director
  13. 13. Distribution Is Cheap
  14. 14. 3. ReThink Your Models
  15. 15. Department)Size) •  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest% ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80% Department)Employees) 60$ 54$ 50$ 40$ 30$ 20$ 10$ 5.4$ 0$ Digital$Marke4ng$ Brand$Marke4ng$
  16. 16. To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!
  17. 17. It’s All Going To Keep Moving Faster
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