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Keeping Ahead In A Digitally Fit World
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Keeping Ahead In A Digitally Fit World

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My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

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Transcript

  • 1. #DigitalFitness @adamkmiec
  • 2. “I’m Back”
  • 3. Time to reach 50 Million users…. 38 years 13 years 4 years 3 years 2 years
  • 4. 2007 2014 2011
  • 5. I Don’t Have All The Answers…
  • 6. But, Here’s Some Thoughts
  • 7. 1. Bet On Behaviors
  • 8. Ring 5 Early Adoption Ring 4 Well Understood, Low Adoption Ring 3 Tipping Point With High Fragmentation Ring 2 High Awareness, Solid Adoption Ring 1 Globally Adopted
  • 9. Disposable Content - Snap Chat, Secret Quantified Lives - Nest, Jawbone Up FOMO - Instagram Expression Of Me - Pinterest, Spotify Discovery - Search, Yelp!
  • 10. 2. Stop Following The 15% Rule
  • 11. Great Content Is Expensive
  • 12. $1,000+ For 1 Tweet, Created In 15 Minutes Creative Director! Group Creative Director! Chief Creative Officer! Account Director! Technical Director! Content Manager! Associate Community Manager! Senior Copywriter! Senior Strategist! Senior Copywriter! Senior Art Director! Group Account Director
  • 13. Distribution Is Cheap
  • 14. 3. ReThink Your Models
  • 15. Department)Size) •  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest% ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80% Department)Employees) 60$ 54$ 50$ 40$ 30$ 20$ 10$ 5.4$ 0$ Digital$Marke4ng$ Brand$Marke4ng$
  • 16. To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!
  • 17. It’s All Going To Keep Moving Faster