Keeping Ahead In A Digitally Fit World
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Keeping Ahead In A Digitally Fit World

  • 4,691 views
Uploaded on

My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,691
On Slideshare
4,604
From Embeds
87
Number of Embeds
4

Actions

Shares
Downloads
10
Comments
1
Likes
5

Embeds 87

https://twitter.com 79
http://www.google.com 6
https://www.rebelmouse.com 1
https://storify.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #DigitalFitness @adamkmiec
  • 2. “I’m Back”
  • 3. Time to reach 50 Million users…. 38 years 13 years 4 years 3 years 2 years
  • 4. 2007 2014 2011
  • 5. I Don’t Have All The Answers…
  • 6. But, Here’s Some Thoughts
  • 7. 1. Bet On Behaviors
  • 8. Ring 5 Early Adoption Ring 4 Well Understood, Low Adoption Ring 3 Tipping Point With High Fragmentation Ring 2 High Awareness, Solid Adoption Ring 1 Globally Adopted
  • 9. Disposable Content - Snap Chat, Secret Quantified Lives - Nest, Jawbone Up FOMO - Instagram Expression Of Me - Pinterest, Spotify Discovery - Search, Yelp!
  • 10. 2. Stop Following The 15% Rule
  • 11. Great Content Is Expensive
  • 12. $1,000+ For 1 Tweet, Created In 15 Minutes Creative Director! Group Creative Director! Chief Creative Officer! Account Director! Technical Director! Content Manager! Associate Community Manager! Senior Copywriter! Senior Strategist! Senior Copywriter! Senior Art Director! Group Account Director
  • 13. Distribution Is Cheap
  • 14. 3. ReThink Your Models
  • 15. Department)Size) •  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest% ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80% Department)Employees) 60$ 54$ 50$ 40$ 30$ 20$ 10$ 5.4$ 0$ Digital$Marke4ng$ Brand$Marke4ng$
  • 16. To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!
  • 17. It’s All Going To Keep Moving Faster