Your SlideShare is downloading. ×
Keeping Ahead In A Digitally Fit World
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Keeping Ahead In A Digitally Fit World

4,359
views

Published on

My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.

Published in: Business

1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,359
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
1
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. #DigitalFitness @adamkmiec
  • 2. “I’m Back”
  • 3. Time to reach 50 Million users…. 38 years 13 years 4 years 3 years 2 years
  • 4. 2007 2014 2011
  • 5. I Don’t Have All The Answers…
  • 6. But, Here’s Some Thoughts
  • 7. 1. Bet On Behaviors
  • 8. Ring 5 Early Adoption Ring 4 Well Understood, Low Adoption Ring 3 Tipping Point With High Fragmentation Ring 2 High Awareness, Solid Adoption Ring 1 Globally Adopted
  • 9. Disposable Content - Snap Chat, Secret Quantified Lives - Nest, Jawbone Up FOMO - Instagram Expression Of Me - Pinterest, Spotify Discovery - Search, Yelp!
  • 10. 2. Stop Following The 15% Rule
  • 11. Great Content Is Expensive
  • 12. $1,000+ For 1 Tweet, Created In 15 Minutes Creative Director! Group Creative Director! Chief Creative Officer! Account Director! Technical Director! Content Manager! Associate Community Manager! Senior Copywriter! Senior Strategist! Senior Copywriter! Senior Art Director! Group Account Director
  • 13. Distribution Is Cheap
  • 14. 3. ReThink Your Models
  • 15. Department)Size) •  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest% ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80% Department)Employees) 60$ 54$ 50$ 40$ 30$ 20$ 10$ 5.4$ 0$ Digital$Marke4ng$ Brand$Marke4ng$
  • 16. To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!
  • 17. It’s All Going To Keep Moving Faster