Finding The Signal Amidst The Noise

Finding The SignalAmidst The Noise Digital World Expo September 26, 2011

Good Morning

#DWExpo@adamkmiec

This Won’t Be Your Typical Keynote

Frictionless & Serendipity

Television wont last because peoplewill soon get tired of staring at aplywood box every night. -Darryl Zanuck, movie producer, 20th Century Fox, 1946.

"The iPhone is nothing more than aluxury bauble that will appeal to afew gadget freaks." -Matthew Lynn, in Bloomberg after the Apple announcement

Shortcut To BecomingFuture Proof

Become An Expert• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one free 3 hour seminar at the closest well-known university• Give 2 free seminars at branches of two well-known big companies such as AT&T or IBM• Offer to write 1 or 2 articles for trade organizations• Join a service that journalists use to find experts to quote for articles

As An Industry And A Culture We Are Failing You

“Simply put, we can’t keep preparing students for a worldthat doesn’t exist. We can’t keep ignoring the formidablecognitive skills they’re developing on their own. And aboveall, we must stop disparaging digital prowess just becausesome of us over 40 don’t happen to possess it. Aninstitutional grudge match with the young can sabotage anentire culture.” The New York Times Virginia Heffernan Education Needs a Digital-Age Upgrade 8/7/2011

A Starbucks Barista Receives MORE TrainingThan An Ad Agency Staffer

“Benett described the industry’s talent retention anddevelopment problem in hourglass terms: sometraining at the bottom levels, very little in the middleand more at the top. That partly explains why almosta third of the 3,000 people that Arnold surveyed planto leave their current agencies in 12 months.” AdWeek Why the Average Barista Gets More Training Than Most Agency Staffers 3/21/2011

How We’re Failing• 90% of employees say they have to figure things out on their own (no training)• 50% of talent in the marketing and communications industry feel undertrained and with no definable career path• McKinsey employees spend one month a year in professional development vs. two days at the average agency

So How Do WeUnscrew Ourselves?

The Case For Hustle

The Answer Isn’t Media Neutral

Stop Focusing OnThe What And Where

Stop Reading

Learn, Look, Ask, Try

Active Participation

Don’t Turn Your Brain Off

Get Comfortable WithBehavioral Economics

Risk Aversion In Italy You Start With 20,In Most States You Accrue Earn More For Good HabitsPoints For Speeding Tickets And Lose For Bad Habits

Gamification

Insights > Data

Master The Art Of Story Telling

Failure Is The RuleNot The Exception

Be Curious

There’s A YoungerGeneration Out ThereReady To Take Your

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Finding The Signal Amidst The Noise

by Adam Kmiec on Sep 26, 2011

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Finding The Signal Amidst The Noise — Presentation Transcript