Chasing The Dragon
Trends In Interactive
Adam Kmiec
January 29, 2009

Me?
“I'm driven, competitive, and
ambitious. I'd sell my own mom if it
meant I could move ahead...well,
maybe not sell her. But, if we were
in a car race, I'd totally put her into
the wall.”
-My Facebook Profile

“I think there is a world market for
maybe five computers.”
-Thomas Watson, Chairman of IBM in 1943

Television won't last because people
will soon get tired of staring at a
plywood box every night.
-Darryl Zanuck, movie producer,
20th Century Fox, 1946.

We don't like their sound, and
guitar music is on the way out.
-Decca Records when they
rejected The Beatles, 1962.

It will be years - not in my time - before
a woman will become Prime Minister.
-Margaret Thatcher, future Prime Minister,
October 26th, 1969.

\"The iPhone is nothing more than a
luxury bauble that will appeal to a
few gadget freaks.\"
-Matthew Lynn, in Bloomberg after
the Apple announcement

The Cue Cat

The Segway

We Talk Less, But
Interact More

96% Of The United
States Is Online

363 Billion
Text Messages

2 Hours 26 Minutes

OK - We Get It
So What Are The Trends?

Transparency
VS.
Authenticity

Digital Spending Will
Increase, But It Wonʼt
Be In Advertising

Companies Will
Embrace A Test &
Learn Approach

Formal Focus Groups
Will Be Traded For
Digital Ethnographies

Shift From Media Placement
To Media Creation

Greater Investment In
Real Estate

Portability Of Data &
Information Will Become
Common Practices

Video Will Skyrocket

Work Experience Will Be
Valued More Than
Educational Experience

Data, Measurement &
Analysis Will Become
The New Creative

Create The Future
Stop Chasing

Thank You!

Contact Info
Adam Kmiec
‣
adam.kmiec@collemcvoy.com
‣
adam@thekmiecs.com
‣
www.thekmiecs.com
‣
www.twitter.com/adamkmiec
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www.slideshare.net/adamkmiec
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www.facebook.com/profile.php?id=714008050
‣
www.imediaconnection.com/profiles/adamkmiec
‣
http://www.linkedin.com/in/adamkmiec
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