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Chasing The Dragon
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Chasing The Dragon

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  • 1. Chasing The Dragon Trends In Interactive Adam Kmiec January 29, 2009
  • 2. Me? “I'm driven, competitive, and ambitious. I'd sell my own mom if it meant I could move ahead...well, maybe not sell her. But, if we were in a car race, I'd totally put her into the wall.” -My Facebook Profile
  • 3. “I think there is a world market for maybe five computers.” -Thomas Watson, Chairman of IBM in 1943
  • 4. Television won't last because people will soon get tired of staring at a plywood box every night. -Darryl Zanuck, movie producer, 20th Century Fox, 1946.
  • 5. We don't like their sound, and guitar music is on the way out. -Decca Records when they rejected The Beatles, 1962.
  • 6. It will be years - not in my time - before a woman will become Prime Minister. -Margaret Thatcher, future Prime Minister, October 26th, 1969.
  • 7. quot;The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks.quot; -Matthew Lynn, in Bloomberg after the Apple announcement
  • 8. The Cue Cat
  • 9. The Segway
  • 10. We Talk Less, But Interact More
  • 11. 96% Of The United States Is Online
  • 12. 363 Billion Text Messages
  • 13. 2 Hours 26 Minutes
  • 14. OK - We Get It So What Are The Trends?
  • 15. Transparency VS. Authenticity
  • 16. Digital Spending Will Increase, But It Wonʼt Be In Advertising
  • 17. Companies Will Embrace A Test & Learn Approach
  • 18. Formal Focus Groups Will Be Traded For Digital Ethnographies
  • 19. Shift From Media Placement To Media Creation
  • 20. Greater Investment In Real Estate
  • 21. Portability Of Data & Information Will Become Common Practices
  • 22. Video Will Skyrocket
  • 23. Work Experience Will Be Valued More Than Educational Experience
  • 24. Data, Measurement & Analysis Will Become The New Creative
  • 25. Create The Future Stop Chasing
  • 26. Thank You!
  • 27. Contact Info Adam Kmiec ‣ adam.kmiec@collemcvoy.com ‣ adam@thekmiecs.com ‣ www.thekmiecs.com ‣ www.twitter.com/adamkmiec ‣ www.slideshare.net/adamkmiec ‣ www.facebook.com/profile.php?id=714008050 ‣ www.imediaconnection.com/profiles/adamkmiec ‣ http://www.linkedin.com/in/adamkmiec ‣