Your SlideShare is downloading. ×
Building An Insights Driven Social Media Organization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building An Insights Driven Social Media Organization

1,114
views

Published on

My presentation at Social Fresh East 2013 on how to build an insights driven social media organization.

My presentation at Social Fresh East 2013 on how to build an insights driven social media organization.

Published in: Business, Technology

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,114
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Building AnInsights DrivenSocial MediaOrganization
  • 2. #SocialFresh@adamkmiec#insightsmatter
  • 3. GoodMorning
  • 4. 1,862,421
  • 5. *Disclaimer
  • 6. $4.00 $8.00 $30.00
  • 7. Social Media@ ScaleIs Hard
  • 8. InsightsCome FromSignals
  • 9. InsightsInformDecisions
  • 10. It’s What YouDo WithThose SignalsThat Matters
  • 11. We AreData Rich &Insight Poor
  • 12. The StrengthOf SignalsHas Changed
  • 13. Bacon TheirCategory Share
  • 14. A ChangeWe Needed
  • 15. Bacon TheirCategory Share
  • 16. Strategy Community Content ManagementInsights
  • 17. The Plan Your SignalsThe Machines KPIs
  • 18. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • 19. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • 20. This IsIterative
  • 21. Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book

×