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Building An Insights Driven Social Media Organization
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Building An Insights Driven Social Media Organization

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My presentation at Social Fresh East 2013 on how to build an insights driven social media organization.

My presentation at Social Fresh East 2013 on how to build an insights driven social media organization.

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    Building An Insights Driven Social Media Organization Building An Insights Driven Social Media Organization Presentation Transcript

    • Building AnInsights DrivenSocial MediaOrganization
    • #SocialFresh@adamkmiec#insightsmatter
    • GoodMorning
    • 1,862,421
    • *Disclaimer
    • $4.00 $8.00 $30.00
    • Social Media@ ScaleIs Hard
    • InsightsCome FromSignals
    • InsightsInformDecisions
    • It’s What YouDo WithThose SignalsThat Matters
    • We AreData Rich &Insight Poor
    • The StrengthOf SignalsHas Changed
    • Bacon TheirCategory Share
    • A ChangeWe Needed
    • Bacon TheirCategory Share
    • Strategy Community Content ManagementInsights
    • The Plan Your SignalsThe Machines KPIs
    • Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
    • Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
    • This IsIterative
    • Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book