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Building A Digitally Fit Organization
 

Building A Digitally Fit Organization

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My presentation at eTail East Philly 2013, outlining how we're building a digital fitness culture to connect with the consumers of today and tomorrow.

My presentation at eTail East Philly 2013, outlining how we're building a digital fitness culture to connect with the consumers of today and tomorrow.

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    Building A Digitally Fit Organization Building A Digitally Fit Organization Presentation Transcript

    • Building A Digitally Fit Culture
    • Good Morning
    • #EtailEast @adamkmiec #DigitalFitness
    • I Love To Build
    • I Also Have A Responsibility To This Brand
    • *Disclaimer
    • Become the most digitally fit CPG organization in the world to drive continued growth and innovation across our consumers, customers and associates
    • Lifestyle Choice
    • Every Day Commitment
    • It’s About Being Wired For Digital
    • And Avoiding Digital Dieting
    • Let’s Start With Why
    • Timeto reach 50 Million users…. 13 years 4 years 3 years38 years 2 years
    • 63% tv impressions are ignored 37% text while watching tv 18% surf mobile web while watching tv 56% surf web on computer while watching tv
    • First Moment of Truth Second Moment of Truth Stimulus Which becomes the next person’s ZMOT
    • Largest Growth Is Beyond The Borders Of The USA
    • You Need Simple Relentless Focus
    • One Digital Philosophy One Process One Lexicon/Language One Measurement Model
    • The Key Is Enabling The Organization To Build The Capability
    • Friday Five Monthly Lunch And Learn Quarterly Summits Ad-Hoc Knowledge Bombs Pulsed Blogs News/Media Internal Experts TBD Always On iTunes U Program Recaps Books/Editorial Conferences On Demand Geek Bar Digital Fitness Kit Program Personalized Digital Fitness Plans Digital Fitness Certification Custom & Tailored
    • Digital Fitness Accelerator Kits
    • You Have To Think Horizontal
    • Mobile And Emerging Media Digital Shopper Marketing Social Media Social Media Social Media Digital PR Digital Insights Digital Insights Digital Insights Digital Fitness Coach
    • Marketers...
    • Who Know Digital...
    • Who Love Social
    • Technology Marketing Strategy Execution Unicorn!
    • Sometimes You Need To Think Inside Out
    • Speed Wins
    • 15M Impressions Generated In 24 Hours From 1 Tweet •  15M impressions = 16 % of the total impressions for all of F’13 to date
    • Insights ------------ Opinions
    • The Plan Your Signals The Machines KPIs
    • Where Are They Finding It? Do They Like The Packaging? Do They Like The Product? How Are They Using It?
    • No Limp Alongs
    • This Is Not About Spending More*
    • Measure Your Progress
    • Financial Customer Culture Personal
    • Building A Digitally Fit Culture @ Scale Is Hard
    • This Is Iterative
    • This Is Like Training For A Marathon
    • But Running It At A Sprinter’s Pace