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Building A Digitally Fit Organization
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Building A Digitally Fit Organization

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My presentation at eTail East Philly 2013, outlining how we're building a digital fitness culture to connect with the consumers of today and tomorrow.

My presentation at eTail East Philly 2013, outlining how we're building a digital fitness culture to connect with the consumers of today and tomorrow.

Published in: Business, Technology
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Transcript

  • 1. Building A Digitally Fit Culture
  • 2. Good Morning
  • 3. #EtailEast @adamkmiec #DigitalFitness
  • 4. I Love To Build
  • 5. I Also Have A Responsibility To This Brand
  • 6. *Disclaimer
  • 7. Become the most digitally fit CPG organization in the world to drive continued growth and innovation across our consumers, customers and associates
  • 8. Lifestyle Choice
  • 9. Every Day Commitment
  • 10. It’s About Being Wired For Digital
  • 11. And Avoiding Digital Dieting
  • 12. Let’s Start With Why
  • 13. Timeto reach 50 Million users…. 13 years 4 years 3 years38 years 2 years
  • 14. 63% tv impressions are ignored 37% text while watching tv 18% surf mobile web while watching tv 56% surf web on computer while watching tv
  • 15. First Moment of Truth Second Moment of Truth Stimulus Which becomes the next person’s ZMOT
  • 16. Largest Growth Is Beyond The Borders Of The USA
  • 17. You Need Simple Relentless Focus
  • 18. One Digital Philosophy One Process One Lexicon/Language One Measurement Model
  • 19. The Key Is Enabling The Organization To Build The Capability
  • 20. Friday Five Monthly Lunch And Learn Quarterly Summits Ad-Hoc Knowledge Bombs Pulsed Blogs News/Media Internal Experts TBD Always On iTunes U Program Recaps Books/Editorial Conferences On Demand Geek Bar Digital Fitness Kit Program Personalized Digital Fitness Plans Digital Fitness Certification Custom & Tailored
  • 21. Digital Fitness Accelerator Kits
  • 22. You Have To Think Horizontal
  • 23. Mobile And Emerging Media Digital Shopper Marketing Social Media Social Media Social Media Digital PR Digital Insights Digital Insights Digital Insights Digital Fitness Coach
  • 24. Marketers...
  • 25. Who Know Digital...
  • 26. Who Love Social
  • 27. Technology Marketing Strategy Execution Unicorn!
  • 28. Sometimes You Need To Think Inside Out
  • 29. Speed Wins
  • 30. 15M Impressions Generated In 24 Hours From 1 Tweet •  15M impressions = 16 % of the total impressions for all of F’13 to date
  • 31. Insights ------------ Opinions
  • 32. The Plan Your Signals The Machines KPIs
  • 33. Where Are They Finding It? Do They Like The Packaging? Do They Like The Product? How Are They Using It?
  • 34. No Limp Alongs
  • 35. This Is Not About Spending More*
  • 36. Measure Your Progress
  • 37. Financial Customer Culture Personal
  • 38. Building A Digitally Fit Culture @ Scale Is Hard
  • 39. This Is Iterative
  • 40. This Is Like Training For A Marathon
  • 41. But Running It At A Sprinter’s Pace

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