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Leveraging Social Media for Email Marketing Success
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Leveraging Social Media for Email Marketing Success

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My presentation from Search Exchange (10/4/11) that covers how you can use social media marketing for email marketing success. Demonstrates how to grow your email list, connect email to social, …

My presentation from Search Exchange (10/4/11) that covers how you can use social media marketing for email marketing success. Demonstrates how to grow your email list, connect email to social, connect social to email, and how to use your email list to learn about the social activity of your subscribers.

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  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • There are nearly 3 times as many email accounts as FB and Twitter accounts combined. The total posts on Facebook and Twitter combined add up to 0.2% of all email traffic. Total number of searches on Google, Yahoo and Bing combined equals just 1.1% of all email traffic. Total number of pageviews on the internet equals only 25% of the total number of emails sent.
  • Social is driven by email
  • Social Networks Rely on Email for login and in some cases, updates
  • People who are active in social media are also active in email.
  • People who are active in social media are also active in email.
  • Less than 10% of companies have email opt-in forms on their corporate Facebook pages
  • activate and encourage the customers who have already liked you.
  • - link to registration-required content (whitepapers, ebooks, webinars, sweepstakes, etc.)
  • Add email opt-in to your blog along with the standard blog post via email subscription option
  • http://www.facebook.com/press/info.php?statistics
  • Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
  • Transcript

    • 1.
      • LEVERAGING SOCIAL MEDIA FOR EMAIL MARKETING SUCCESS
      Adam Q. Holden-Bache @adamholdenbache
    • 2. EMAIL & SOCIAL: THE PERFECT COMBO
    • 3. EMAIL SOCIAL MEDIA
    • 4.
      • EMAIL
      • THE FOUNDATION OF THE INTERNET
    • 5.  
    • 6.  
    • 7.  
    • 8. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
    • 9. 42% of active social networkers check their email account four or more times a day , compared to just 27% of those that don’t use social media. Source: Merkle ”View from the Social inbox"
    • 10. 63% use the same email account for social media messages as they do for permission based email. Source: Merkle ”View from the Social inbox"
    • 11. Social network users check their email more frequently than those not on social networks. #searchex Tweet-worthy Takeaway:
    • 12.
      • HOW CAN I LEVERAGE SOCIAL TO GROW MY EMAIL LIST?
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21. Use social channels to generate interest in your emails and direct users to your opt-in form. #searchex Tweet-worthy Takeaway:
    • 22.
      • CONNECT EMAIL TO SOCIAL
    • 23.
      • Connect & Share
    • 24. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option . Source: Merkle ”View from the Social Inbox 2010"
    • 25. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
    • 26. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
    • 27. Email is the best way to distribute your message, but social media is the best way to have it spread. #searchex Tweet-worthy Takeaway:
    • 28. CONNECT SOCIAL TO EMAIL
    • 29.  
    • 30.  
    • 31.
      • Your audience has already responded positively in the social channel
      • Relevant, unique content
      • Looks current and timely
      • Connects with your readers
      Why Include Social Content?
    • 32. Use your best social content in your email campaigns. #searchex Tweet-worthy Takeaway:
    • 33.
      • USE YOUR EMAIL LIST TO LEARN ABOUT SOCIAL
    • 34. Append your customer and prospect databases with social media addresses and other social marketing data. Email Record Appending:
    • 35.  
    • 36.
      • Learn more about your subscribers
      • Determine on which social channels to focus
      • Increase relevance
      • Identify influencers and quality prospects
      Use Email Record Appending To:
    • 37. Always try to learn more about your subscribers. Collect data, segment and increase message relevance. #searchex Tweet-worthy Takeaway:
    • 38. A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/adamholdenbache Presentation:
    • 39. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address]

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