How to Leverage Email Marketing For Business Success

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Presentation on how businesses can use email marketing to achieve their business goals. Presentation covers setting goals, understanding audience, email design, email content, mobile email and more.

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How to Leverage Email Marketing For Business Success

  1. 1. Adam Q. Holden-Bache | Mass Transmit @adamholdenbache
  2. 2. BRING  OUT   YOUR   DEAD!  
  3. 3. BRING  OUT   YOUR   DEAD!   BUT  I’M   NOT   DEAD  YET  
  4. 4. Emails are sent every minute  
  5. 5. THE average U.S. Worker spends Of their time READING AND ANSWERING EMAILS
  6. 6.  
  7. 7. THERE ARE   EMAILS SENT TO THE AVERAGE WORKER EACH YEAR  
  8. 8. • INCREASE revenue/sales WHAT IS YOUR   • GENERATE LEADS • reduce cost of acquisition • improve conversion rates • Increase retention
  9. 9. YOUR EMAIL MARKETING EFFORTS ARE ONLY AS GOOD AS YOUR  
  10. 10. STAGE 1: The INBOX EMAIL IS EXPERIENCED IN STAGES  
  11. 11. STAGE 1: The INBOX
  12. 12. STAGE 1: The INBOX EMAIL IS EXPERIENCED IN STAGES   STAGE 2: THE EMAIL BODY
  13. 13. STAGE 2: The EMAIL BODY
  14. 14. STAGE 1: The INBOX EMAIL IS EXPERIENCED IN STAGES   STAGE 2: THE EMAIL BODY Stage 3: The Web Site/Landing Page ALWAYS DRIVE USERS TOWARDS CONVERSION
  15. 15. STAGE 3: The WEB Site/Landing page
  16. 16. • USE HEADERS & SUBHEADERS • BREAK APART THE COPY • USE BULLETS AND LISTS • USE BOLD, ITALICS & FONT SIZE VARIATIONS • USE COLOR & WHITESPACE • MAKE IT SCANNABLE EMAIL DESIGN  
  17. 17. • DON’T SELL, EDUCATE EMAIL CONTENT   • SOLVE A PROBLEM • SAVE, SAVE, SAVE • ENTERTAIN
  18. 18. 79%
  19. 19. 79% OF SMARTPHONE OWNERS USE IT TO READ EMAIL (THAT’s more than use it to make phone calls)
  20. 20. Optimize for Mobile   1. Less content 2. Easy to click 3. Stack content (no columns) 4. Remove or link to low priority content
  21. 21. TEST, TEST, TEST
  22. 22. @adamholdenbache RECAP:   •  HAVE A GOAL •  KNOW YOUR AUDIENCE •  Quality over quantity •  DRIVE TO CONVERSION ( Open -> click -> CONVERT) •  Optimize for mobile •  always Test
  23. 23. Adam Q. Holden-Bache CEO/Managing Director Mass Transmit adam@masstransmit.com @adamholdenbache

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